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Become a champion for play and help make a difference in the lives of the children and families who play, learn, and grow with The Strong.
Museum will be closed Friday, October 25 for the Play Ball gala.
Hours: 10 a.m.–5 p.m. | Fri. & Sat. till 8 p.m.
Through its online exhibits, The Strong’s historians, curators, librarians, and archivists investigate the history, evolution, and cultural effects of play and playthings.
These exhibits are also accessible through Google Arts & Culture, where The Strong is an official partner.
View on Google Arts & CultureOnline Exhibit
Explore the history of video games, understand how the industry began and evolved, and discover the impact that electronic games have had on how people play, learn, and connect with each other.
Bloomberg Connects App
For decades, women have created video games and shaped our play, but their contributions have often been overlooked or obscured. Explore the work of female game industry innovators through artifacts in The Strong’s High Score exhibit and Bloomberg Connects.
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Infinity Arcade
Opens October 19 Grab the joystick and dive into the ultimate arcade experience! Play some of the most iconic arcade games of all time at the original Infinity Arcade exhibit—and explore the history of the arcade in America, from the penny arcades in the early 1900s, to the classic arcades of the 1970s and 80s, to today’s latest iterations. Infinity Arcade is produced by The Strong’s International Center for the History of Electronic Games. * While many of the games throughout the museum [...]
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Dungeons & Dragons: 50 Years of Storytelling
Through January 5, 2025 Celebrate the 50-year history and influence of the iconic roleplaying game Dungeons & Dragons at a new, original exhibit on the museum’s first floor. Learn about the game’s creation and its influence on other games; see rare artifacts and prototypes; and create your own characters, monsters, and more. Begin your adventure by rolling the game’s 20-sided die and then journey through 20 corresponding sections. On view through January 5, 2025.TM & ©2024 Wizards of the Coast LLC. Presented in [...]
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Jigsaw Puzzles: Order from Chaos
Opens July 13 Explore the history of jigsaw puzzles—from their origins as sawn-apart maps in the 1700s through the modern day—at Jigsaw Puzzles: Order from Chaos, located across from the Sesame Street exhibit on the museum’s first floor. The display features hand-cut and mass-produced cardboard and wooden jigsaw puzzles partly drawn from the former collection of Anne D. Williams; hand-made puzzles from the Puzzle Parley exchange, in which puzzle cutters make many identical puzzles to share with the other cutters; and other [...]
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Black Doll Designers
Learn about the pivotal role that Black designers have played in diversifying toy aisles in Black Doll Designers, open on the museum’s first floor (near The Strong Express Train). Explore the history of toy companies founded to promote representation—such as B. Wright Toy Company, Olmec Toys, and Shindana Toys—and view key doll examples, such as:
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Capturing Play
From the Collection of Photojournalist Martha Cooper See a selection of toy cameras and figures collected by documentary photographer Martha Cooper in a new display just outside the Field of Play exhibit on the museum’s first floor. Learn about Cooper’s life and career in photography, which has included snapping pictures of urban play for more than 50 years. Then view a sampling of the more than 450 items The Strong acquired from Cooper, including a:
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Re-Play: The First Fifty Years of Hip-Hop Fun
The Strong—in partnership with Google Arts & Culture—explores hip-hop as a site of play and examines its cultural impact on playthings.
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Console Central
Dive into the stories of the most important video game systems in history—from the Magnavox Odyssey (1972) to the Sony Playstation 5 (2020)—in Console Central, now open just outside eGameRevolution on the museum’s second floor. Console Central is produced by The Strong’s International Center for the History of Electronic Games.
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Japanese Home Video Games Before Nintendo’s Famicom
Expertise in electronics helped Japanese toy manufacturers create many digital games in the years before the Nintendo’s Famicom (1983). This exhibit showcases these playthings.
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Hasbro Board Game Place
Before heading outside to the Hasbro Game Park, learn more about the history and cultural influence of board games in Hasbro Board Game Place. Challenge friends and family to a 15-foot-high version of Chutes and Ladders and discover the game’s roots in ancient India. Then view unique artifacts and learn about the creators of other iconic games: Hasbro Board Game Place is made possible by Alan and Vivien Hassenfeld and the Hassenfeld Family Foundation.
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Re-Play: 50 Years of Hip-Hop Fun Exhibit
Celebrate the history of hip hop—born in New York City in the 1970s—and how it inspired joy, play, and fun while creating a new art form. The exhibit, opening August 11 on the museum’s second floor, explores the wide-ranging cultural influence of this creative art form. View related artifacts from The Strong’s collections—such as the dual Technic turntables that DJs used to spin the genre’s first beats in the 1970s to rapping Mickey Mouse dolls and DJ Barbie Mini Boomboxes [...]
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Women in Games Artifact Tour
For decades, women have created video games and shaped our play, but their contributions have often been overlooked or obscured. Explore the work of 12 female game industry innovators and trailblazers through artifacts in The Strong’s High Score exhibit.
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Play Happened Here
People have played on this spot for centuries. Through its outdoor exhibit Play Happened Here, The Strong celebrates the individuals who have lived here and the ways that play has enriched lives, built communities, and made life a whole lot more fun. The exhibit is in the Riedman Commons on Adventure Place. Guests can scan a QR code on each of five panels to explore in multiple languages and hear audio through the Bloomberg Connects app.
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Pixel Landing
Come face-to-face with icons from the video game world in the Pixel Landing, at the top of the staircase in The Strong’s new wing. View statues and artistic renderings of favorite gaming characters, such as Link (from the Zelda franchise), Sonic the Hedgehog, Lara Croft (from the Tomb Raider series), Crash Bandicoot, Master Chief (from the Halo series), and Chung Li (from Street Fighter). Then, grab the joystick of the world’s largest, playable Donkey Kong arcade machine—standing nearly 20-feet tall and [...]
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ESL Digital Worlds: High Score
Learn about the history and cultural importance of electronic games in ESL Digital Worlds: High Score and see how this medium has changed the way that people play and connect. At a new rotunda honoring The Strong’s World Video Game Hall of Fame, learn about some of the most influential games of all-time and play versions of them on massive, overhead screens. Explore thematic sections throughout the exhibit to learn about the art, business, play, society, story, and technology aspects [...]
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ESL Digital Worlds: Level Up
Ready, player! Become part of the game and immerse yourself in video game scenarios at ESL Digital Worlds: Level Up. Grab an RFID bracelet, create an avatar, and earn achievements from The Strong’s periodic table of video game elements. Enter five distinct zones based on the actions of games—Choose, Move, Create, Compete, and Solve—and play through dozens of physical and mental challenges that include: Also, become your own curator and virtually choose gaming artifacts from “vending machines” throughout the exhibit [...]
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Age of Empires
Explore the game-changing series Age of Empires in the Suzanne & Tony Goodman Gallery. Celebrate the art, music, settings, and gameplay of Age of Empires, and learn how the creators reimagined the rise of civilizations as a compelling strategy game that allowed players to grow populations, gather resources, develop technologies, and conquer rivals. Age of Empires is on view in the Suzanne & Tony Goodman Gallery. Learn about SNAP and other museum admission discounts.
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Hasbro Game Park
Jump into the game at the 17,000-square-foot, outdoor Hasbro Game Park! Before heading outside, learn more about the history and cultural influence of board games in Hasbro Board Game Place. Play a 15-foot-high version of Chutes and Ladders, and view unique artifacts from Magic: The Gathering, Dungeons & Dragons, Jenga, Scrabble, the Game of Life, and Simon. Once outside, stroll along a colorful path amid towering Candy Land candy canes, giant Scrabble tiles spelling “PLAY,” and a 14-foot-long Scottie dog from Monopoly. [...]
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Troubles, Triumphs, and Trivia: 13 Games about Black History
Discover these 13 games that taught Black history through play.
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“We Are You”: How Yla Eason’s Olmec Toys Reshaped the Multicultural Toy Market
Explore how Yla Eason, a Black mother and Harvard-trained businesswoman, built a company that challenged the toy industry’s standards for multicultural representation.
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Raceway Arcade
Opens March 23, 2024 Play your way through the history of electronic driving games and learn about America’s long fascination with the need for speed in Raceway Arcade. Start your engine and zip through the evolution of driving games in this highly interactive and artifact-rich exhibit designed for racing enthusiasts of all ages. Produced by The Strong’s International Center for the History of Electronic Games. Playable machines in Raceway Arcade require purchased tokens. Money collected from the sale of tokens helps maintain these original artifacts. (Note: Arcade games [...]
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That’s Just How We Roll: A History of the International Gay Bowling Organization
Gay and lesbian bowlers seeking fellowship and fun formed the International Gay Bowling Organization in 1980. Decades later, it is the largest LGBTQ+ sports association anywhere.
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Jerry Lawson: The Black Engineer and Entrepreneur Who Changed Video Games
Gerald “Jerry” Lawson changed the way we play by leading the creation of the video game cartridge and founding game developer company Video Soft.
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Play Lab
Invent, construct, and create in The Strong’s 800-square-foot Play Lab on the museum’s first floor (near the Field of Play exhibit). Unlock the educational power of play and enter a playful maker space with daily programming based around monthly themes. Every month be introduced to a new topic of inquiry such as printmaking, sound, and circuitry. Gain scaffolding assistance from museum staff and guest creators. Experiment with related tools and equipment such as looms, saws, and Oculus. Take time to create, [...]
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Is that a Jumeau?
A century before Mattel’s Barbie graced miniature runways, the dollmaker Jumeau provided girls with stylish play companions that showcased French couture and innovation.
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Ralph Wilson Skyline Climb
Are you ready for the challenge? Jump into the realm of adventure play at The Strong’s high ropes course—Ralph Wilson Skyline Climb. Suspended above the museum’s carousel atrium, adults and kids alike can traverse beams and balance obstacles, maneuver ropes and wobbly bridges, and leap off a zipline platform. Built by RCI Adventure Products, Ralph Wilson Skyline Climb consists of two courses geared towards different sizes and skill levels—the Low-Rise Course Powered by M&T Bank for guests below 48 inches in height and the High-Rise [...]
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Video Game History Timeline
Explore the history of video games, understand how the industry began and evolved, and discover the impact that electronic games have had on how people play, learn, and connect with each other. See the video game timeline.
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Toy Halls of Fame
Experience the cutting-edge Toy Halls of Fame exhibit and go hands-on with iconic toys beloved by generations—and the people who changed how we play. Displays featuring The Strong’s National Toy Hall of Fame inductees pair with displays highlighting toy industry luminaries recognized by the Toy Association’s Toy Industry Hall of Fame. National Toy Hall of Fame Climb the dramatic exhibit staircase and view a gallery of 21 portraits of classic toys, some that move and interact with guests in humorous ways. Marvel at a [...]
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Ten Sports Video Games that Changed the Digital Playing Field
Sports video games empower us to play as our favorite athletes, compete against our friends, and defeat our opponents with gravity-defying dunks, 90-yard touchdown sprints, and other fantastic feats most of us can only dream of.
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Five Board Games that Changed Play
Over the last 200 years, board games have brought us together with delightful new forms of play that entertain, educate, and (occasionally) exasperate us.
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Beyond the Oregon Trail: Six PC Franchises that Helped Us Learn
Whether blasting through math equations or enabling a hunt for crooks across the globe, these six game franchises combined education and entertainment to make learning subjects like algebra and geography fun.
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Ten Iconic Balls that Made Play Shake, Bounce, and Roll
Imagine play without the ball. It’s impossible.
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Making Monopoly: A History of the Origins of America’s Favorite Board Game
Everyone knows the goal of Monopoly. Dominate industry, control property, maximize profit, and drive competitors to bankruptcy. But few realize that Monopoly evolved from an earlier ANTI-capitalist game.
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A Brief History of Women in Gaming: The 1980s
From the assembly line to the marketing department, women have shaped the game industry through hard work, creative coding, artistic imagination, and business savvy.
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Margaret Woodbury Strong and the Making of The Strong National Museum of Play
Margaret’s passions for collecting and play laid the groundwork for what would become the world’s largest and most comprehensive collection of historical materials related to play.
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World of War Games: A History of Wargaming
Beginning in the late 1990s, the Cyprus-based Wargaming Group Limited established itself as a developer of military strategy games.
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Composing Classics: A History of Video Game Music
Music sets the tone for video games.
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Early Home Video Game History: Making Television Play
Video games first entered the home in the early 1970s as inventors, programmers, and designers developed new ways to play with a television.
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A History of Shindana Toys: Dolls and Games with a Difference
The history of Shindana—Swahili for “compete”—is a story of empowerment, civil rights, and community uplift.
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Aliens and Monsters: Playing with Creatures from the Deep
Imagination transports us to fabulous realms where aliens and monsters live to guide us or threaten us.
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Playing with Politics
Satirists, toymakers, game designers—propagandists of all stripes—reveled in playing with politics and with politicians’ images.
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American Board and Card Game History
This exhibit represents some of the most popular games and historically significant moments in American game history.
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The Oregon Trail, MECC, and the Rise of Computer Learning
Starting in the 1970s, the Minnesota Educational Computing Consortium (MECC) led the world in giving computer access to large numbers of schoolchildren.
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How We Ride: A History of Play on Two Wheels
Drawing from artifacts in the collections of The Strong, this exhibit tours bicycling history.
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The Heart of the Matter: A History of Valentine Cards
This exhibit explores how these greetings playfully mixed flirtation and romance with humor that has ranged from whimsical to biting.
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Material Girl
Inside the Closet of America’s Favorite Doll Examples from the 1960s, such as Twist ‘n Turn Barbie, Sophisticated Lady, and Little Bow Pink, that showcase Barbie’s early style and elegance Versions from the 1970s, from Silver Blues to Roller Skating Barbie, that reflect the loosening of the dress code and the counterculture movement Dolls with the bold styles and bright colors of the 1980s, such as Lilac and Lovely, and that speak to historical moments from the decade, such as Astronaut Barbie Examples that [...]
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Dancing Wings Butterfly Garden
Please note: The butterfly garden will be closed October 7–11 from 10 a.m. to 1 p.m. A visit to The Strong museum is not complete without a stop in Dancing Wings Butterfly Garden, the only year-round indoor butterfly garden in upstate New York. Enter the lush rain forest environment and walk among hundreds of brilliantly colored, free-flying tropical and native butterflies that flutter about—and may even land on you! Be sure to visit the chrysalis case and see emerging butterflies. A paved path [...]
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Wegmans Super Kids Market
At The Strong’s Wegmans Super Kids Market exhibit, kids run the store! Cruise the aisles and fill a grocery cart with colorful products that look amazingly real. Visit the toddler organic farm, Market Café, and a variety of other highly interactive store environments that offer dramatic role-playing opportunities and encourage healthy eating habits. Wegmans Super Kids Market is produced by The Strong. Sponsored by Support from
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Reading Adventureland
The magic of literature comes to life in Reading Adventureland at The Strong museum. The artifact-rich, life-size pop-up book invites guests to laugh, play, learn, and read! Follow the Yellow Brick Road into five literary landscapes inspired by children’s books. Each area is a complete and fully-engaging environment in its own right and includes related books that can be read on site or checked out at the museum’s Grada Hopeman Gelser Library self-checkout kiosk, a mini-branch of the Rochester Public Library System. And [...]
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Play Pals
Play house, heal a teddy bear, and save the world. Play Pals traces the evolution of dolls, action figures, toy soldiers, and plush animals through three centuries of American history. Encounter rare treasures from The Strong’s collections and role-play, test your reflexes, and create imaginary worlds among hands-on, interactive stations: Step into a life-size dollhouse complete with kitchen, nursery, garden, and family car (with working ignition, pedals, GPS, and headlights). Measure, weigh, and test the vital signs of your favorite stuffed animals [...]
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Pinball Playfields
Immerse yourself in the pops, thumps, and dings of pinball and play your way through more than 80 years of pinball history at the original Pinball Playfields exhibit at The Strong museum. Trace the evolution of the playfield—the surface where the ball ricochets through a maze of lights and obstacles to rack up points—from countertop games of the 1930s to sophisticated, electronic versions that remain popular today. Produced by The Strong’s International Center for the History of Electronic Games. Playable machines in [...]
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Peanuts and Play Display
Marvel at artifacts featuring author and illustrator Charles M. Schulz’s iconic characters near the entrance to The Strong’s Field of Play exhibit. Snap a photo of a six-foot-tall statue of Snoopy and his best friend, Woodstock. Explore the impact of the Peanuts characters on play and pop culture. Check out other comic strips that drew inspiration from Schulz’s stories. Discover the history of other popular comic strip characters, such as Buster Brown and Little Orphan Annie. View toys that were popular during the Baby Boom [...]
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One History Place
In the One History Place exhibit at The Strong museum, children and families can step into the past and experience a glimpse of life as it was a century ago. Amid artifacts and reproductions, guests explore mini-environments and go hands-on with activities reminiscent of an era of days gone by. Role-play as a teacher or student in a 19th-century, one-room schoolhouse. Delight in a game of “dress up” with turn-of-the-century clothes in the attic. Pump water, churn butter, and invite guests to a tea [...]
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Imagination Destination
Let your imagination soar! Be an astronaut, rescue pilot, construction worker, actor, and more in The Strong’s original, permanent Imagination Destination exhibit. Role-play in inspiring spaces bursting with physical challenges, such as a rescue helicopter, construction site, rocket ship, and theater. Jump into the captain’s chair and take command of the bridge on the U.S.S. Strong—a futuristic spaceship replete with lights and sounds reminiscent of favorite science-fiction movies. Climb into the cockpit of an emergency helicopter with working controls and set off [...]
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Game Time!
Your turn! Move like a piece on a giant game board through three centuries of American games, puzzles, and public amusements at Game Time! located on The Strong’s second floor. Feast your eyes on oversized toy props; see rare, historic treasures from The Strong’s game and puzzle collections; and jump right in for active hands-on family fun. Conquer the maze in a jumbo Perplexus, designed especially for The Strong, and compare it to the 1889 original handheld ball maze Pigs in [...]
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Field of Play
In The Strong’s Field of Play exhibit senses are delighted by interactive and creative-play activities, and hundreds of fascinating artifacts that illustrate the six major elements of play: anticipation, surprise, pleasure, understanding, strength, and poise. Start with a three-screen multimedia presentation about the importance of play in human learning and creativity, then go hands-on in this one-of-a-kind play laboratory. Walk through a giant kaleidoscope and create and view your own kaleidoscope patterns. Use pulleys to power a gigantic overhead ball machine. “Drive” a drag [...]
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eGameRevolution
Please note: eGameRevolution will close September 3 for renovations. From the dawn of Pong to today’s hot gamer trends, at eGameRevolution—an original, highly interactive exhibit produced by The Strong’s International Center for the History of Electronic Games (ICHEG)—every generation can play its way through the history of video games. *While many of the games in eGameRevolution are free of charge, arcade video games require purchased tokens. Money collected from the sale of tokens is used to keep these original artifacts running for future generations. eGameRevolution [...]
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DanceLab
Dance to music through the decades and cast colorful, moving shadow patterns in DanceLab at The Strong museum. Move your feet to a variety of classic tunes and contemporary hits: Jump and jive to energetic swing music. Tap your toes and stomp your feet to popular pop hits. Groove to classic disco beats. Do the Twist and kick your feet to the Charleston. Sing and move along with favorite Sesame Street songs. DanceLab is produced by The Strong.
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Carousel and Train
Elaine Wilson Carousel Take a spin on the lovingly restored Elaine Wilson Carousel featuring leaping horses, ponies, a chariot, and whirling tub. Manufactured in 1918 by the Allan Herschell Company in nearby North Tonawanda, New York, the carousel is an exceptional example of a country fair-style machine, built to last—a necessity when traveling from town to town. Rides cost $1 per person per ride. The carousel is named in honor of the late Elaine P. Wilson in recognition of the Elaine [...]
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Can You Tell Me How To Get To Sesame Street?
Step into the world’s most famous neighborhood at The Strong museum. Travel through five delightful decades of the iconic Sesame Street children’s television series. Dozens of interactive components invite families to explore concepts about letters, words, numbers, inclusion, and diversity. Say hello to Big Bird and sit on the famous 123 Sesame Street stoop. Visit with Elmo, Dorothy, and Mr. Noodle in the crayon-colored Elmo’s World and make your television debut with Abby Cadabby. Cook a meal in the Cookie Monster Foodie Truck. Use the payphone to call your favorite character. Read a [...]
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Build, Drive, Go
Put imagination into motion and zoom, sail, or fly into the Build, Drive, Go exhibit to explore the history of vehicles of all sorts—from trucks and trains to planes and boats—through three centuries of American history. Stop for a picture at an oversized traffic light. Climb into a dump truck to manipulate the levers and controls. Create skyscrapers and other towering structures with oversized blocks in the Big Build area. Make your own creations from materials at the Build Table, including favorites such as magnetic [...]
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The Berenstain Bears: Down a Sunny Dirt Road
Spend the day in Bear Country at The Strong museum. Start your journey by giving big bear hugs to life-size sculptures of Mama, Papa, Brother, and Sister Bear (don’t forget your camera!). Then, walk down Bear Country Main Street where a honey-pot of exciting activities awaits at the stores and businesses inspired by the books: Serve up some lunch at the Bear Family Restaurant. Visit a barn, barnyard, and fruit and vegetable stand filled with learning activities at Farmer Ben’s Farm. Make new friends at [...]
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Aquariums at Rainbow Reef
Dive into The Strong’s Rainbow Reef exhibit and discover delightful activities inspired by the museum’s underwater residents. Step up to a larger-than-life digital aquarium. Design and draw shapes on a fish coloring sheet. Then, scan your drawing onto a monitor and watch it come to life on a projected fish tank filled with coral reef. Marvel at the fascinating behaviors of saltwater fish and coral in the 1,700-gallon coral reef aquarium featuring a large and low viewing surface that provides even the [...]
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American Comic Book Heroes
Grab a cape and leap into the world of superheroes with the American Comic Book Heroes: The Battle of Good vs. Evil exhibit at The Strong museum. Explore seven decades of amazing characters who have struggled mightily against evil in the comic book cosmos while inspiring kids’ imaginations and play. Go hands-on at Super Powers School where everyone becomes a superhero. Super Strength: Step into the laboratory and absorb “gamma rays” in order to pick up a massively heavy object. Super Memory: Observe a series of flashing lights and [...]
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America at Play
Dive into the past and explore more than 300 years of play and pastimes in America at Play—a permanent exhibit at The Strong. Through a blend of rare artifacts and hands-on activities, learn how play influenced America’s cultural history: Download The Strong’s Bloomberg Connects app for the America at Play audio tour with multilingual descriptions.
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Academy of Interactive Arts and Sciences
Learn about luminaries in the video game industry and their award-winning creations at The Strong® museum in an exhibit that recognizes outstanding achievements within interactive entertainment and showcases recipients of both the Academy of Interactive Arts and Sciences D.I.C.E. (Design, Innovate, Communicate, Entertain) Awards and its Special Awards: Scroll through a touch-screen timeline to learn about D.I.C.E. award recipients across multiple categories, including Game of the Year, Outstanding Achievement in Art Direction, Family Game of the Year, and others. Game of [...]
View DetailsWhen children pretend, they’re using their imaginations to move beyond the bounds of reality. A stick can be a magic wand. A sock can be a puppet. A small child can be a superhero.
The Strong is an independent 501(c)(3) not-for-profit educational organization. It is funded in part by the Margaret Woodbury Strong Trust but also depends on private contributions from individuals, corporations, and foundations, and upon competitive grants from public agencies such as the Institute of Museum and Library Services (IMLS) and the New York State Council on the Arts (NYSCA).
The Strong is accredited by the American Alliance of Museums and is an institutional member of AAM, the American Association for State and Local History (AASLH), the Association of Children’s Museums (ACM), and the Museum Association of New York (MANY).
Become a champion for play and help make a difference in the lives of the children and families who play, learn, and grow with The Strong.