The Strong Museum is the ultimate play destination for kids of all ages!

Plan Your Visit

Explore upstate New York’s largest year-round cultural attraction and experience two floors—more than a city block long—of hands-on, dynamic, interactive exhibit spaces.

Play your way through video game and pinball history, leap into the world of American comic book superheroes, and take off in a rescue helicopter. Also, take a cross-country journey on a kid-sized train, stroll through a lush, tropical garden with hundreds of free-flying butterflies, and more.

Download Museum Map

Hours and Admission

There’s so much to see and do! The museum offers a variety of admission options, including special discounts and group rates.

Directions and Parking

The Strong is centrally located at One Manhattan Square in downtown Rochester, New York. The museum’s spacious parking garage is open. All guests must enter the museum through The Strong’s Howell Street entrance.

Dad and son in Sesame Street playground

Give the Gift of Play

A day of playful memories makes the best gift! Purchase individual tickets to The Strong museum as a gift for the special people in your life. Tickets are good for one year and provide a full day of educational fun for kids of all ages.

Museum Information


The Strong welcomes guests of all abilities and is committed to providing quality, accessible experiences for all ages.

Parties and Museum Rentals

The museum offers a unique and memorable setting for parties, meetings, receptions, and other special events.

Dine and Shop

The museum offers an onsite gift shop featuring many classic toys and games, and food service in its food court.

Family walking in Reading Adventureland

Play All Year

The Strong museum is THE place for family fun! Museum membership makes it easy to visit as often as you like throughout the year.

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Play is the foundation of learning, creativity, self-expression, and constructive problem-solving. It’s how children wrestle with life to make it meaningful.

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Susan Linn, Contemporary American psychiatrist