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Become a champion for play and help make a difference in the lives of the children and families who play, learn, and grow with The Strong.
The Strong’s state-of-the-art expansion features all-new, interactive exhibits—connecting guests with the history of play and with each other.
In 2023, The Strong National Museum of Play opened a transformative, 90,000-square-foot expansion—part of the all-new Neighborhood of Play in Rochester, NY. The expansion includes three major exhibits dedicated to electronic games—ESL Digital Worlds: High Scoreand Level Up, and Age of Empires—along with the outdoor Hasbro Game Park and many other new experiences and programs. All of this was made possible by Powered by Play: A Campaign for The Strong and the many museum friends, members, and donors who supported the campaign.
The Strong’s expanded museum is at the heart of the Neighborhood of Play—a new, vibrant, walkable neighborhood, revitalizing the downtown area that surrounds The Strong. With The Strong as its centerpiece, the new neighborhood will generate $130 million in annual tourism revenue for Rochester and includes:
To fund the museum’s portion of this transformational project, The Strong launched Powered by Play: A Campaign for The Strong in 2018. The campaign, which concluded on December 31, 2023, raised $75 million to build a bigger and better museum, preserve the history of play, promote the educational power of play, and bring joy to millions of children and families.
Everyone at The Strong is so grateful to generous people like you—our members, friends, and leaders in the toy and video game industries—who supported the campaign. Thank you!
To learn more about the expansion project or supporting The Strong, contact Lisa Feinstein, 585-410-6370, firstname.lastname@example.org
For media inquiries, contact Shane Rhinewald, 585-410-6365, email@example.com
The Strong’s expansion was made possible with the support of individual donors, corporations and other organizations, foundations, and government funders. The Strong is a 501(c)3 not-for-profit.