Toys Archive

Few probably realize that Rochester, New York, was once home to a large game and toy manufacturer. Henry Alderman and Elmer E. Fairchild formed the Alderman-Fairchild Company in 1900 and initially printed paper goods and cardboard boxes for clients such as Rochester’s Fanny Farmer Candy. The city had grown into an important printing center during the late 19th and early 20th centuries, and the firm took advantage of local expertise in that field. When the market for luxury goods such […]

Continue Reading about A Rochester Game Manufacturer: The Alderman-Fairchild Corp. Published on:
May 14, 2013

What is it about construction toys that continues to entertain us as both children and adults? Is it the satisfying “click” we hear as pieces come together? Is it the towering structures we create? Or is it the tactile nature of the medium, allowing us to bring imaginative play to life, creating something that, moments before, only existed in our minds?

Continue Reading about Constructing Creativity Published on:
May 7, 2013

I just happen to know a thing or two about professional wrestling. If you ask me to name several wrestlers off the top of my head, I’ll list off The Rock, Triple H, The British Bulldogs, Jake the Snake, Andre the Giant, Hulk Hogan, Ric Flair, The Undertaker, John Cena, Booker T, “Stone Cold” Steve Austin, and Jimmy “Superfly” Snuka. I’m familiar with wrestling moves such as the figure-four leg lock, clothesline, dropkick, sleeper hold, and elbow drop. I know […]

Continue Reading about Professional Wrestling: A Ringside View of The Strong’s Collection Published on:
April 30, 2013

Every day should be Earth Day, of course, but once upon a time, a group of concerned citizens coordinated its very first occasion. Earth Day began on April 22, 1970, with schools across the United States hosting concurrent teach-ins to protest practices polluting natural resources. It’s apropos, then, that my lifelong respect for the environment grew out of my own classroom experiences. And I’m pleased that my job affords me the pleasure of recognizing educational toys that promote environmental stewardship.
 The […]

Continue Reading about Young and Green: My Early Environmental Education Published on:
April 17, 2013

Though Bond girls and seductive villainesses have been the most memorable women of the spy genre since Dr. No premiered to American audiences in 1963, not all ladies have found themselves relegated to supporting roles. Surely female characters engaged in espionage have James Bond to thank for sparking the 1960s spy trend and the fantastic toys it generated. But women’s greater contribution to the field is too sensational to keep undercover.
Smartly dressed, sharp-witted, and armed with clever gadgets hidden in […]

Continue Reading about West. Honey West: Female Spies in Television and Toys Published on:
April 2, 2013

Spring has brought the annual influx of chocolate bunnies into my supermarket. And April’s sunnier days with longer daylight have sent my neighborhood’s rabbits onto a quest for sprouting greenery to munch. With hares seemingly everywhere, I’ve also started noticing all the rabbits in The Strong’s collection.
For instance, I spotted this dapper rabbit, attired in a suit and carrying both a satchel and a furled red umbrella. His black eyeglass frames remind me of Bunny Rabbit, one of the stars […]

Continue Reading about The Bunny Hop Published on:
March 26, 2013

As children, many of us assume that the larger the package, the better the present, right? I believed this until my eighth birthday, when the largest gift box contained… a cat litter pan. (A relative thought it an appropriate gift, as my parents had recently allowed me to adopt a kitten.) It was then and there I realized a bigger box doesn’t always indicate a better gift.
Margaret Woodbury Strong, The Strong’s founder, would probably have agreed that smaller items are […]

Continue Reading about The Mighty Miniature Published on:
March 19, 2013

The Brian Sutton-Smith Library & Archives of Play is a treasure trove of materials devoted to the intellectual, social, and cultural history of play. The library’s collection of more than 140,000 resources—books,  periodicals, comic books, audio-visual materials—include more than 18,000 trade catalogs, the majority of which are focused on the toy, game, and recreation industries. Prior to the Internet, printed trade catalogs served as the primary method for manufacturers to promote their product lines to retailers. Stores such as Woolworth’s, […]

Continue Reading about My Favorite Toy Catalogs in the Brian Sutton-Smith Library and Archives of Play Published on:
March 12, 2013

Once upon a time, not so very long ago, it used to snow a lot more that it does today; or at least it seems that way. Without getting into a debate about climate change, let me say that during my childhood there always seemed to be plenty of snow to play in all winter long. Though horse-drawn sleighs were certainly fewer and farther between in the 1950s, sledding remained a popular winter pastime as can be seen from the […]

Continue Reading about It’s Snow Fun Again! Published on:
March 5, 2013