“You are a toy!” Could the oft-recited line from the 1995 feature film Toy Story—a beloved classic—hide a more profound meaning? The film’s portrayal of toys, which are sentient in their private world but lifeless in the presence of humans, can be interpreted as a commentary on the performative aspects of existence under oppressive systems. Moreover, it sketches a rough outline of a protective practice deployed by African Americans for centuries.
The central theme of Toy Story revolves around the life […]
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My Little Pony Prances into the National Toy Hall of Fame
My Little Pony invites children in the age-old play of hair grooming, brushing, and braiding. The ponies encourage fantasy, narrative, and storytelling. The variety of figures promotes collecting as a pastime. And, at the heart of it all, the ponies acknowledge many children’s fascination with horses. The continued popularity of the line proves that this brand—pardon the pun—has legs and has earned its place as a 2024 inductee to the National Toy Hall of Fame.
Hasbro based My Little Pony on […]
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It’s Transformational: Transformers Enter the National Toy Hall of Fame
One of the great things about kids’ imaginations is their capacity to magically turn one thing into another as part of their play. A big empty cardboard box becomes a spaceship. A group of dolls and stuffed animals becomes the students in a classroom. A cluster of marbles rolling across the carpet becomes a herd of horses, evading the cowpuncher who wants to round them up and train them. In a child’s mind, anything is possible, and transformations can happen […]
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Preserving Play: Beyond Toys
As a museum of play, one of the largest segments of The Strong’s collection is toys. Of our more than 300,000 museum objects (not including the additional 235,000 items in our library and archives), approximately 178,000 objects are either toys, games, miniatures, electronic games, or dolls. Play itself is an activity or experience, not an object, so when collecting around play, playthings are often the most directly related physical manifestation of play. That being said, not all play involves a […]
Design Matters to Play Matters to Design
Design Play
While play foreshadows culture, design shapes culture. Both have the potential to transform society. For the Dutch historian Johan Huizinga (1949), play amplifies life. Hence play is necessary to individuals as a life function and to societies as a cultural function, by virtue of its meaning, expressive value, and its spiritual and social associations. Conversely, for other scholars such as American design historian Victor Margolin, designs acquire meaning by shaping the social environments (i.e., habits, practices, lifestyles) where they […]
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Why Stop at Potatoes?
I was walking through the museum recently and passed the table of Mr. Potato Head toys, an area that has always been popular with guests. It was then that I unexpectedly heard a young child exclaim, “Mr. Tomato Head!” At first, I couldn’t stop laughing. I’m not sure if it’s my strange sense of humor, the idea of a dollar store knock-off called “Mr. Tomato Head,” or the image that formed of a family of vegetables with faces à la […]
The Marketing of Cabbage Patch Kids Dolls
Were you one of the kids who was told that babies are found in the cabbage patch? That old folk tale gained additional resonance in the 1970s when what would become Cabbage Patch Kids dolls had their conception in rural Georgia.
Influenced by Martha Nelson Thomas’ Doll Babies, art student Xavier Roberts combined his interest in needle molding with the quilting skills he learned from his mother to craft soft sculptures he called Little People. Roberts’ creations featured a pudgy face […]
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Why I Hate the Term “Kidult”
The toy industry loves a good buzzword and lately the one I’ve been seeing is “kidult.” Kidult is usually used in reference to a specific target audience of adults who purchase toys. Generally, kidults get referenced about specific types of toys that have been increasingly popular with adults that buy toys for themselves, enough to significantly impact market trends. These often include higher end collectible toys, like Hasbro’s Black Series action figures or Barbie collector lines. They also include nostalgic […]
Atomic Play
After the dropping of two bombs in 1945 on Hiroshima and Nagasaki, humanity’s ability to harvest the potential of nuclear energy became a recurring theme in play. In the beginning, nuclear power seemed like an awesome force that offered great promise, even as it was recognized as perilous and destructive. As time went on, however, its catastrophic capacity began to outweigh its potential for good in the public mind, as fears of global destruction invaded the imaginations of toy and […]