Press Releases

Tuesday, April 27, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Celebrate Asian Pacific American Heritage Month at The Strong. Kick-off the celebration with special presentations on May 1 by Children’s Learning and Discovery of Rochester (ChildROC), including Chinese calligraphy demonstrations, performances with traditional Chinese instruments, bilingual Chinese and English storytimes, and demonstrations of Chinese folk dance. 
Then, on weekdays all month long, enjoy special craft activities with kites:
May 3 to 7: Create a kite inspired by the Japanese Koinobori (flying carp kite) to […]

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April 27, 2021

Tuesday, April 27, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Meet the newest World Video Game Hall of Fame inductees during a celebration weekend from 11 a.m. to 2 p.m. at The Strong on Saturday, May 8, and Sunday, May 9. Celebrate the 35th anniversary of The Legend of Zelda and the 25th anniversary of Pokémon—two World Video Game Hall of Fame inductees—with themed crafts and activities. Meet Link and Zelda and snap a photo. Assemble your Pokédex and search the museum […]

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April 27, 2021

Wednesday, April 21, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
ROCHESTER, NY—The Strong National Museum of Play broke ground today on the second phase of its transformational expansion project—a 90,000 square foot wing that will be the centerpiece of the all-new Neighborhood of Play. Planning for the project began in 2013 when the City of Rochester moved forward with filling in the Inner Loop—an underutilized expressway—creating pockets of developable land. The first phase of the project, started in 2018 and completed in […]

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April 21, 2021

Monday, April 5, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
To celebrate the upcoming https://www.museumofplay.org”>The Strong for virtual trivia night at 7 p.m. on Thursday, April 22. Trivia queens Julia Novakovic and Lauren Tagliaferro are back to host Video Game Trivia (*for Non-Gamers), during which participants will be asked questions related to games previously inducted into the World Video Game Hall of Fame.

Don’t consider yourself a “gamer”? No problem! During the trivia event, each question will have two paths to help you […]

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April 5, 2021

Wednesday, March 24, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Enjoy a quiet and play-filled evening during Sensory-Friendly Sunday at The Strong museum on Sunday, April 25, from 4:30 to 7:30 p.m. Children with special sensory, developmental, or physical needs can enjoy the museum in a comfortable and accepting environment.

Explore the museum with fewer guests, light and sound reduction, extra visual safety signage, and designated quiet areas that include sensory friendly toys. Also enjoy carousel rides, train rides, and a free visit to the […]

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March 24, 2021

Monday, March 22, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Celebrate the joy of reading! Hear classic children’s stories read aloud and go on literary adventures at Carol D. Simmons Storytime Club at The Strong museum on select Mondays at 10:30 a.m. Print your Storytime Club passport online and bring it to the museum to be punched during each visit. Collect five punches and receive a free children’s book. Learn how to sign up for a library card, check out books from the museum’s exhibits, and explore […]

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March 22, 2021

Thursday, March 18, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
The following 12 electronic games are finalists for 2021 induction into The Strong’s World Video Game Hall of Fame in Rochester, New York. The inductees will be announced virtually by The Strong museum on Thursday, May 6, at 10:30 a.m.
Animal Crossing: Nintendo’s Animal Crossing debuted in 2001 and found mass appeal with its open-ended social simulation and leisurely gameplay. Players took on the role of a human moving into a village filled […]

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March 18, 2021

Thursday, March 18, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
ROCHESTER, New York—Which video games will make it into the World Video Game Hall of Fame this May? Can FIFA International Soccer outscore the competition? Will Call of Duty battle its way to victory? Can Microsoft Flight Simulator zoom across the finish line? Is Mattel Football a guaranteed touch down?
The Strong’s World Video Game Hall of Fame in Rochester, New York, today announced the 12 finalists for induction: Animal Crossing, Call of […]

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March 18, 2021

Wednesday, March 17, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Last call ’til fall! Embrace your inner child and enjoy a kid-free night at The Strong during Be a Kid Again: 18+ Only Hours at The Strong from 5:30 to 8:30 p.m. on Friday, April 9. This will be the final adult hours program of the season. Relive your childhood in Sesame Street and Wegmans Super Kids Market, play your way through the history of video games and pinball machines, and take […]

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March 17, 2021

Monday, March 8, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
ROCHESTER, NY—To thank local healthcare workers and first responders for their tireless efforts the past year, The Strong is pleased to announce Celebrating Local Heroes, two evenings of exclusive hours for these workers and their families from 5:30 to 8:30 p.m. on Sunday, March 21, and Monday, March 22. The evening hours are free admission to The Strong with a $5 donation that will go to Foodlink of Rochester. The evenings also […]

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March 8, 2021