Press Releases

Friday, May 28, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
ROCHESTER, NY—The Strong is pleased to announce the launch of Play Rochester, a campaign and media collaboration to drive tourism to the Rochester region. The museum created the campaign in partnership with many of the Rochester region’s premier cultural attractions, including the George Eastman Museum, Genesee Country Village & Museum, Rochester Museum & Science Center, and Seneca Park Zoo.
“With COVID-19 numbers improving dramatically and more families looking to venture out again this […]

Continue Reading about The Strong and Cultural Partners Launch Play Rochester Campaign Published on:
May 28, 2021

Thursday, May 6, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
ROCHESTER, New York—It’s official! Animal Crossing crossed the finish line. Microsoft Flight Simulator flew past the competition. StarCraft battled its way to victory. And Where in the World Is Carmen Sandiego? trekked into history. These four iconic games—which have influenced popular culture and the video game industry—today joined the World Video Game Hall of Fame. They emerged from a field of finalists that also included: Call of Duty, FarmVille, FIFA International Soccer, […]

Continue Reading about 2021 World Video Game Hall of Fame Inductees Announced Published on:
May 6, 2021

Tuesday, April 27, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Celebrate Asian Pacific American Heritage Month at The Strong. Kick-off the celebration with special presentations on May 1 by Children’s Learning and Discovery of Rochester (ChildROC), including Chinese calligraphy demonstrations, performances with traditional Chinese instruments, bilingual Chinese and English storytimes, and demonstrations of Chinese folk dance. 
Then, on weekdays all month long, enjoy special craft activities with kites:
May 3 to 7: Create a kite inspired by the Japanese Koinobori (flying carp kite) to […]

Continue Reading about Celebrate Asian Pacific American Heritage Month in May Published on:
April 27, 2021

Tuesday, April 27, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Meet the newest World Video Game Hall of Fame inductees during a celebration weekend from 11 a.m. to 2 p.m. at The Strong on Saturday, May 8, and Sunday, May 9. Celebrate the 35th anniversary of The Legend of Zelda and the 25th anniversary of Pokémon—two World Video Game Hall of Fame inductees—with themed crafts and activities. Meet Link and Zelda and snap a photo. Assemble your Pokédex and search the museum […]

Continue Reading about World Video Game Hall of Fame Celebration Weekend, May 8 & 9 Published on:
April 27, 2021

Wednesday, April 21, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
ROCHESTER, NY—The Strong National Museum of Play broke ground today on the second phase of its transformational expansion project—a 90,000 square foot wing that will be the centerpiece of the all-new Neighborhood of Play. Planning for the project began in 2013 when the City of Rochester moved forward with filling in the Inner Loop—an underutilized expressway—creating pockets of developable land. The first phase of the project, started in 2018 and completed in […]

Continue Reading about The Strong Breaks Ground on Phase 2 of Major Expansion Published on:
April 21, 2021

Monday, April 5, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
To celebrate the upcoming https://www.museumofplay.org”>The Strong for virtual trivia night at 7 p.m. on Thursday, April 22. Trivia queens Julia Novakovic and Lauren Tagliaferro are back to host Video Game Trivia (*for Non-Gamers), during which participants will be asked questions related to games previously inducted into the World Video Game Hall of Fame.

Don’t consider yourself a “gamer”? No problem! During the trivia event, each question will have two paths to help you […]

Continue Reading about The Strong Hosts Virtual Trivia Night, April 22 Published on:
April 5, 2021

Wednesday, March 24, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Enjoy a quiet and play-filled evening during Sensory-Friendly Sunday at The Strong museum on Sunday, April 25, from 4:30 to 7:30 p.m. Children with special sensory, developmental, or physical needs can enjoy the museum in a comfortable and accepting environment.

Explore the museum with fewer guests, light and sound reduction, extra visual safety signage, and designated quiet areas that include sensory friendly toys. Also enjoy carousel rides, train rides, and a free visit to the […]

Continue Reading about Sensory Friendly Sunday at The Strong, April 25 Published on:
March 24, 2021

Monday, March 22, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Celebrate the joy of reading! Hear classic children’s stories read aloud and go on literary adventures at Carol D. Simmons Storytime Club at The Strong museum on select Mondays at 10:30 a.m. Print your Storytime Club passport online and bring it to the museum to be punched during each visit. Collect five punches and receive a free children’s book. Learn how to sign up for a library card, check out books from the museum’s exhibits, and explore […]

Continue Reading about Spring 2021 Storytime Club Schedule Announced Published on:
March 22, 2021

Thursday, March 18, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
The following 12 electronic games are finalists for 2021 induction into The Strong’s World Video Game Hall of Fame in Rochester, New York. The inductees will be announced virtually by The Strong museum on Thursday, May 6, at 10:30 a.m.
Animal Crossing: Nintendo’s Animal Crossing debuted in 2001 and found mass appeal with its open-ended social simulation and leisurely gameplay. Players took on the role of a human moving into a village filled […]

Continue Reading about Meet the 2021 World Video Game Hall of Fame Finalists Published on:
March 18, 2021

Thursday, March 18, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
ROCHESTER, New York—Which video games will make it into the World Video Game Hall of Fame this May? Can FIFA International Soccer outscore the competition? Will Call of Duty battle its way to victory? Can Microsoft Flight Simulator zoom across the finish line? Is Mattel Football a guaranteed touch down?
The Strong’s World Video Game Hall of Fame in Rochester, New York, today announced the 12 finalists for induction: Animal Crossing, Call of […]

Continue Reading about World Video Game Hall of Fame Announces 2021 Finalists Published on:
March 18, 2021