It all began following the 1965 Watts Riots in Los Angeles, California. Louis S. Smith, II and Robert Hall worked with civil rights activists and community members to form Operation Bootstrap, a cooperative that sought to rebuild the community and provide jobs for its residents. Operation Bootstrap’s neighbor, Mattel, was impressed by its success. In 1968, Smith and Hall met with Mattel leadership. The makers of Barbie wanted to support Bootstrap’s initiative and offered to back a toy […]
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