Play Pals

By: Eva Maria Rey Pinto, 2025 Valentine-Cosman Research Fellow
Ever wonder how America’s sweetheart snuck into every corner of the Americas? In 1974, Mattel’s founders, Ruth and Elliot Handler, resigned after financial scandals and IRS investigations. This sparked a crisis lasting through the 1980s. New leadership pivoted by licensing Barbie to global toy companies, reducing production costs while maintaining profits through local production and distribution, preserving the brand’s success. Given its geographic proximity, the Latin American market held strategic interest for […]

Continue Reading about Exporting the Dreamhouse: Barbie in South America Published on:
January 2, 2026

By Adam Nedeff, researcher for the National Archives of Game Show History
When the production staff of a game show needs some guidance about what to do, they turn to the bible.
Among many papers recently donated to the National Archives of Game Show History is the bible for The $25,000 Pyramid, as aired on CBS from 1982-88. Not to sound irreverent, but somehow, “bible” is the industry accepted name for an important document that television viewers never see or hear about. […]

Continue Reading about The $25,000 Pyramid Game Show “Bible” Published on:
December 30, 2025

What are your thoughts about amphibians? Maybe that segment of the animal world hasn’t crossed your mind recently, but I’ve been noticing a surprising number of frogs around The Strong museum’s collection. Frogs have been cropping up in children’s stories for centuries now, from “The Frog Prince,” a German fairy tale collected by the Brothers Grimm and published in 1812 to more recent books, such as Arnold Lobel’s story Frog and Toad Are Friends (1970), which offers readers a couple […]

Continue Reading about Green with Envy         Published on:
December 23, 2025

The history of coin-operated games often focuses on the stories of big companies, savvy executives, talented game designers, and iconic games. But that is hardly the full story. As my colleague JP Dyson reminds us, where we play matters. That’s one reason why I was so delighted to work with the family of Steve Epstein (1948–2020) to preserve a collection of materials related to his career, including his work to turn The Broadway Arcade in New York City into a […]

Continue Reading about Steve Epstein and The Broadway Arcade Published on:
December 18, 2025

Employees at The Strong are fortunate to work in a place that encourages a fun and playful environment. It’s in our mission statement: “Through play, we encourage learning, nurture creativity, promote discovery, and transform the lives of people of all ages.” This applies not only to our approach to the visitor experience, but also to ourselves as we work.
As a member of the Collections team, I get to test games in the Infinity Arcade exhibit once a month before the […]

Continue Reading about All Work and No Play? Fun in the Workplace Published on:
December 11, 2025

If you were to replace the original raster monitor on a vintage Pac-Man arcade game with a modern LCD display, would it still be the same game?
That’s the sort of choice we often must consider as we care for the hundreds of coin-operated games in our collection at The Strong, and while the answer is rarely straightforward, the process of thinking it through is instructive as to the larger question of how you preserve a video game, especially arcade games. 
A […]

Continue Reading about The Same Game, Twice Published on:
December 5, 2025

By Adam Nedeff, researcher for the National Archives of Game Show History
This month’s column isn’t so much for game show lovers as it is for the people who shop for them. Because of their love of game shows, fans of the genre have impossibly high expectations when it comes to “fabulous merchandise,” and that makes holiday shopping difficult. So, for those of you who have a game show fan on your gift-buying list, here’s a handy little guide to […]

Continue Reading about Game Show Gifts Published on:
December 1, 2025

By Justin Schofield, Valentine-Cosman Research Fellow at The Strong National Museum of Play
Growing up, my brother and I played a computer game called Just Grandma and Me, a virtual book that reads to you and allows you to interact with the illustrations. I used to scramble off the bus to boot it up after school, and my brother and I listened to it together countless times.
At the time, I didn’t think of Just Grandma and Me as educational nor did […]

Continue Reading about Family Ties: A Short Story of Brøderbund Published on:
November 25, 2025

By: Yan Liu, Collections and Conservation Intern at The Strong National Museum of Play
What does it feel like to intern with the Collections and Conservation Teams at The Strong Museum? For me, it feels like learning how to nudge a pinball machine. In pinball, nudge refers to the subtle bump you give the table to influence the ball’s movement. Before I ever played on a real machine, nudge, in my hazy childhood memories of 3D Pinball Space Cadet, meant tapping […]

Continue Reading about Just Like a Nudge: My Hands-On Experience Published on:
November 19, 2025