Hours 10 a.m.–5 p.m. | Fri. & Sat. till 8 p.m.Play your way through the history of electronic driving games and experience America’s long fascination with the need for speed at the original Raceway Arcade.
Start your engine and zip through the evolution of driving games in this highly interactive and artifact-rich exhibit designed for racing enthusiasts of all ages.
Produced by The Strong’s International Center for the History of Electronic Games.
Playable machines in Raceway Arcade require purchased tokens. Money collected from the sale of tokens helps maintain these original artifacts.
The following arcade video games from the extensive […]
Play Lab
Invent, construct, and create in The Strong’s 800-square-foot Play Lab on the museum’s first floor (near the Field of Play exhibit). Unlock the educational power of play and enter a playful maker space with daily programming based around monthly themes.
Every month be introduced to a new topic of inquiry such as printmaking, sound, and circuitry. Gain scaffolding assistance from museum staff and guest creators. Experiment with related tools and equipment such as looms, saws, and Oculus. Take time to create, […]
Skyline Climb
Are you ready for the challenge?
Please note: Skyline Climb will be closed Wednesday & Thursday, November 1 & 2.
Jump into the realm of adventure play at The Strong’s high ropes course—Skyline Climb. Suspended above the museum’s carousel atrium, adults and kids alike can traverse beams and balance obstacles, maneuver ropes and wobbly bridges, and leap off a zipline platform.
Built by RCI Adventure Products, Skyline Climb consists of two courses geared towards different sizes and skill levels—the Low-Rise Course Powered by […]
Toy Halls of Fame
Experience the cutting-edge Toy Halls of Fame exhibit and go hands-on with iconic toys beloved by generations—and the people who changed how we play. Displays featuring The Strong’s National Toy Hall of Fame inductees pair with displays highlighting toy industry luminaries recognized by the Toy Association’s Toy Industry Hall of Fame.
National Toy Hall of Fame
Climb the dramatic exhibit staircase and view a gallery of 21 portraits of classic toys, some that move and interact with guests in humorous ways.
Marvel at a […]
Material Girl
Inside the Closet of America’s Favorite Doll
Examples from the 1960s, such as Twist ‘n Turn Barbie, Sophisticated Lady, and Little Bow Pink, that showcase Barbie’s early style and elegance
Versions from the 1970s, from Silver Blues to Roller Skating Barbie, that reflect the loosening of the dress code and the counterculture movement
Dolls with the bold styles and bright colors of the 1980s, such as Lilac and Lovely, and that speak to historical moments from the decade, such as Astronaut Barbie
Examples that […]
Dancing Wings Butterfly Garden
A visit to The Strong museum is not complete without a stop in Dancing Wings Butterfly Garden, the only year-round indoor butterfly garden in upstate New York.
Enter the lush rain forest environment and walk among hundreds of brilliantly colored, free-flying tropical and native butterflies that flutter about—and may even land on you! Be sure to visit the chrysalis case and see emerging butterflies.
A paved path leads guests through tropical foliage, a turtle pond, and a cascading waterfall. Take a peek […]
Wegmans Super Kids Market
At The Strong’s Wegmans Super Kids Market exhibit, kids run the store! Cruise the aisles and fill a grocery cart with colorful products that look amazingly real. Visit the toddler organic farm, Market Café, and a variety of other highly interactive store environments that offer dramatic role-playing opportunities and encourage healthy eating habits.
Wegmans Super Kids Market is produced by The Strong.
Sponsored by
Support from
Reading Adventureland
The magic of literature comes to life in Reading Adventureland at The Strong museum. The artifact-rich, life-size pop-up book invites guests to laugh, play, learn, and read!
Follow the Yellow Brick Road into five literary landscapes inspired by children’s books.
Become a sleuth and solve riddles in the Mystery Mansion.
Play with silly words and rhymes in the Upside-Down Nonsense House.
Explore a shipwreck and caves in Adventure Island.
Come face to face with famous fairy tale characters and settings in Fairy Tale Forest.
Delve into […]
Pinball Playfields
Immerse yourself in the pops, thumps, and dings of pinball and play your way through more than 80 years of pinball history at the original Pinball Playfields exhibit at The Strong museum. Trace the evolution of the playfield—the surface where the ball ricochets through a maze of lights and obstacles to rack up points—from countertop games of the 1930s to sophisticated, electronic versions that remain popular today.
Produced by The Strong’s International Center for the History of Electronic Games.
Playable machines in […]