Open 10 a.m.–5 p.m., Fri. 10 a.m.–8 p.m.Celebrate the legacy of Madame Beatrice Alexander, who founded the Madame Alexander Doll Company in 1923, at a new display on the museum’s first floor. Learn how Alexander changed the toy and doll industries and grew her company into a leading doll manufacturer.
Follow the evolution of the brand from the Great Depression to today and see more than 30 dolls from across the decades, including a cloth Alice in Wonderland doll, a Jacqueline Kennedy doll, pioneering fashion doll Cissy, classic […]
Raceway Arcade
Play your way through the history of electronic driving games and experience America’s long fascination with the need for speed at the original Raceway Arcade.
Start your engine and zip through the evolution of driving games in this highly interactive and artifact-rich exhibit designed for racing enthusiasts of all ages.
Produced by The Strong’s International Center for the History of Electronic Games.
Playable machines in Raceway Arcade require purchased tokens. Money collected from the sale of tokens helps maintain these original artifacts.
Presented in the Fidelis Care Gallery.
Play Lab
Invent, construct, and create in The Strong’s 800-square-foot Play Lab on the museum’s first floor (near the Field of Play exhibit). Unlock the educational power of play and enter a playful maker space with daily programming based around monthly themes.
Every month be introduced to a new topic of inquiry such as printmaking, sound, and circuitry. Gain scaffolding assistance from museum staff and guest creators. Experiment with related tools and equipment such as looms, saws, and Oculus. Take time to create, […]
Skyline Climb
Are you ready for the challenge?
Jump into the realm of adventure play at The Strong’s all-new high ropes course—Skyline Climb. Suspended above the museum’s carousel atrium, adults and kids alike can traverse beams and balance obstacles, maneuver ropes and wobbly bridges, and leap off a zipline platform.
Built by RCI Adventure Products, Skyline Climb consists of two courses geared towards different sizes and skill levels—the Low-Rise Course Powered by M&T Bank for guests below 48 inches in height and the High-Rise for guests 48 […]
Toy Halls of Fame
Experience the cutting-edge Toy Halls of Fame exhibit and go hands-on with iconic toys beloved by generations—and the people who changed how we play. Displays featuring The Strong’s National Toy Hall of Fame inductees pair with displays highlighting toy industry luminaries recognized by the Toy Association’s Toy Industry Hall of Fame.
National Toy Hall of Fame
Climb the dramatic exhibit staircase and view a gallery of 21 portraits of classic toys, some that move and interact with guests in humorous ways.
Marvel at a […]
Material Girl
Inside the Closet of America’s Favorite Doll
Examples from the 1960s, such as Twist ‘n Turn Barbie, Sophisticated Lady, and Little Bow Pink, that showcase Barbie’s early style and elegance
Versions from the 1970s, from Silver Blues to Roller Skating Barbie, that reflect the loosening of the dress code and the counterculture movement
Dolls with the bold styles and bright colors of the 1980s, such as Lilac and Lovely, and that speak to historical moments from the decade, such as Astronaut Barbie
Examples that […]
Millennial Madness: The Toys that Shaped a Generation
Travel back to the 1990s—the era of grunge and the rising Internet— to explore the toys, dolls, and video games that shaped a generation at Millennial Madness, a new display featured in The Strong’s America at Play exhibit on the second floor. From Beanie Babies and Tickle Me Elmo to the Sega Genesis and Nintendo 64, learn about how these iconic playthings entertained and influenced more than 80 million kids:
Discover how changing technologies and widespread access to the Internet spurred […]
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Dancing Wings Butterfly Garden
A visit to The Strong museum is not complete without a stop in Dancing Wings Butterfly Garden, the only year-round indoor butterfly garden in upstate New York.
Enter the lush rain forest environment and walk among hundreds of brilliantly colored, free-flying tropical and native butterflies that flutter about—and may even land on you! Be sure to visit the chrysalis case and see emerging butterflies.
A paved path leads guests through tropical foliage, a turtle pond, and a cascading waterfall. Take a peek […]
Wegmans Super Kids Market
At The Strong’s Wegmans Super Kids Market exhibit, kids run the store! Cruise the aisles and fill a grocery cart with colorful products that look amazingly real. Visit the toddler organic farm, Market Café, and a variety of other highly interactive store environments that offer dramatic role-playing opportunities and encourage healthy eating habits.
Explore the Market Café replete with prepared meals, a sushi bar, and a coffee bar—just like the real grown-up Wegmans!
Shop for organic and gluten-free products at Nature’s Marketplace.
Discover […]