Press Releases

ROCHESTER, NY—Generation Two (G2), a not-for-profit that delivers child-directed play into area classrooms, will merge with The Strong National Museum of Play. G2, which was founded in 2002 by psychologist Dr. Bruce Gilberg, provides one-on-one play experiences to kindergarten students in eight classrooms at select Greece, East Rochester, and Rochester schools. (Prior to the pandemic, G2 delivered programs in 24 classrooms for kindergarten through second grade.)
 “G2 has long been a local leader in the field of play experiences and in […]

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June 16, 2022

ROCHESTER, NY—In partnership with the Rochester Area Community Foundation and Greater Rochester Martin Luther King Jr. Commission, The Strong is pleased to offer free general admission and parking on Saturday, June 18, in celebration of Juneteenth. The event is part of a larger, community celebration beginning at the nearby Martin Luther King, Jr. Memorial Park. (Learn more about the full day’s festivities and history of Juneteenth: ROC Juneteenth Celebration Returns to MLK Park.)
From 11 a.m. to 3 p.m. at the […]

Continue Reading about The Strong Offers Free Admission for Juneteenth Celebration on June 18 Published on:
June 10, 2022

ROCHESTER, NY—The COVID-19 pandemic disrupted children’s routines, diminished their opportunities to play, added to their emotional burdens, and increased their stress dramatically, according to Lynn Borenstein, an instructor at—and supervisor of—the Chicago Institute for Psychoanalysis Psychoanalytic Education Program (PEP) and an emeritus member of faculty at the Institute for Clinical Social Work in Chicago. To complicate matters further, the pandemic pushed the therapy that so many children rely upon into teletherapy, removing the safe and comfortable environment of an office. […]

Continue Reading about Play is Crucial in Teletherapy According to American Journal of Play Published on:
May 13, 2022

ROCHESTER, New York—It’s official! Ms. Pac-Man gobbled up the competition. Dance Dance Revolution hit the beat. The Legend of Zelda: Ocarina of Time completed the adventure. And Sid Meier’s Civilization made history. These four iconic games—which have influenced popular culture and the video game industry—today joined the World Video Game Hall of Fame at The Strong National Museum of Play. They emerged from a field of finalists that also included Assassin’s Creed, Candy Crush Saga, Minesweeper, NBA Jam, PaRappa the […]

Continue Reading about World Video Game Hall of Fame Inductees for 2022 Announced Published on:
May 5, 2022

NOTE: Member early opening at 9 a.m. May 14 & 15!
ROCHESTER, NY—Kids and families can now play and save the day with the heroic PAW Patrol pups at the brand-new PAW Patrol: Adventure Play exhibit, opening at The Strong on May 14. Based on the hit preschool series PAW Patrol, which is produced by Spin Master Entertainment and airs on Nickelodeon, this interactive exhibit gives kids and their grownups an opportunity to run rescue missions and work together to overcome […]

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April 29, 2022

ROCHESTER, New York—The Strong National Museum of Play and the beloved Spirograph brand have teamed up to present April School Break activities at the museum from April 15 to 24. Spirograph, which is celebrating 57 years of creativity with its iconic geometric drawing device, will be onsite at the museum with a special display featuring information about its history, a community-style art project, and more.
“Spirograph has a long history as a creative toy and artistic tool allowing generations of aspiring […]

Continue Reading about The Strong Partners with Iconic Spirograph Brand for Break Week Published on:
April 14, 2022

MORE PHOTOS AVAILABLE UPON REQUEST
ROCHESTER, NY— Invent. Construct. Create. The Strong today unveiled a new, 800-square-foot maker space, the Play Lab, on the museum’s first floor (near the Field of Play exhibit). The space invites guests to unlock the educational power of play and enter a playful hub with daily programming based around monthly themes. The Play Lab, included with general admission fees, will be open Saturday through Thursday 11 a.m. to 4:30 p.m. and on Fridays from 11 a.m. […]

Continue Reading about The Strong Opens Dedicated Maker Space, the Play Lab Published on:
April 4, 2022