Press Releases

For more information contact: Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Fly, swing, or swoop into The Strong to meet your favorite superheroes from The Superhero Alliance of Western New York from 11 a.m. to 3 p.m. on Saturday and Sunday, October 9 and 10! Then become a superhero, add your name to the register of superheroes, and receive your provisional superhero license. Hone your superhero skills at the Hero Training Camp and create your own superhero cape. Try out an enviroscape and learn how you […]

Continue Reading about Superheroes Weekend at The Strong, October 9 & 10 Published on:
September 29, 2021

Enjoy a quiet and play-filled morning during Sensory-Friendly Sunday at The Strong museum on Sunday, October 17, from 8 to 10 a.m. Children with special sensory, developmental, or physical needs can enjoy the museum in a comfortable and accepting environment.
Explore the museum with fewer guests, light and sound reduction, extra visual safety signage, and designated quiet areas that include sensory friendly toys. Also enjoy carousel rides, train rides, and a free visit to the relaxing Dancing Wings Butterfly Garden.
Sensory-Friendly Sunday is limited to 250 guests. […]

Continue Reading about Sensory Friendly Sunday Returns to The Strong October 17 Published on:
September 29, 2021

Join The Strong from 11 a.m. to 3 p.m. on September 11 & 12 for a fun-filled weekend all about canine friends! 
Meet Tango, Elmo’s new puppy, during a special showing of Sesame Street’s new special Furry Friends Forever at 1 p.m. in the Paychex Theater. Visit with local therapy dogs, and, Sunday only, learn about the AKC Fit Dog program with the Genesee Valley Kennel Club, Inc. and take a dog for a Fit Dog Walk. Join canine fun experts from […]

Continue Reading about Puppy Play at The Strong, September 11 & 12 Published on:
September 7, 2021

Wednesday, August 18, 2021For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Celebrate the joy of reading! Hear classic children’s stories read aloud and go on literary adventures at Carol D. Simmons Storytime Club at The Strong museum on select Mondays at 10:30 a.m. Print your Storytime Club passport online and bring it to the museum to be punched during each visit. Collect five punches and receive a free children’s book. Also, learn how to sign up for a library card, check out books from the museum’s exhibits, and […]

Continue Reading about Storytime Club Fall Schedule Announced Published on:
August 18, 2021

Monday, July 26, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Fly in to see the original the Take Flight exhibit at The Strong before it departs on September 6, 2021. Learn about the history of flight-based toys with examples from The Strong’s collection, explore the diverse group of women and men that took flying to new heights, and test your flying skills at a variety of stations for the littlest aviators and the biggest kids:

View large-scale model airplanes soaring overheard courtesy of the Glenn H. […]

Continue Reading about Original Take Flight Exhibit Closes September 6 Published on:
July 26, 2021

Friday, July 16, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
Join The Strong on weekdays throughout July and August for a Summer of Play, presented by Evans Bank, that includes thematic activities such as story readings, games, physical challenges, live animals, arts and crafts, and character meet-and-greets. Each Monday, enjoy special craft activities as part of the 4-H Make-it-Mondays, head in for special story time on Tuesdays, and get “wild” on Wednesdays with animal encounters. Beginning July 19, take home an Evans […]

Continue Reading about The Strong Announces Summer of Play Published on:
July 16, 2021

Thursday, July 1, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
ROCHESTER, New York—Do you have a favorite toy that deserves to join the likes of Tonka Trucks, Monopoly, Slinky, Rubik’s Cube, and other classic playthings enshrined in The Strong’s National Toy Hall of Fame? The deadline for nominations is soon approaching and toy lovers everywhere are urged to voice their choices for induction this coming November. To nominate a favorite classic toy, visit toyhalloffame.org/nominate or mail your selection to: The Strong, One […]

Continue Reading about National Toy Hall of Fame Nominations Due by July 31 Published on:
July 1, 2021

Wednesday, June 9, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
ROCHESTER, New York—Come on down! Is that your final answer? Survey says… Game shows have been broadcast in the U.S. for nearly 100 years. From the earliest panel shows and quiz scandals, to the games and puzzles of the 1970s, to the big money network series and the classic games now in primetime, the new National Archives of Game Show History will tell the ongoing story of one of television’s most popular […]

Continue Reading about The Strong and TV Producers Launch The National Archives of Game Show History Published on:
June 9, 2021

Tuesday, June 8, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
ROCHESTER, NY—Celebrate Juneteenth with The Strong and the Greater Rochester Martin Luther King Jr. Commission from 11 a.m. to 2 p.m. on Saturday, June 19. Enjoy performances and activities promoting and honoring Black history and culture, learn about Black-owned businesses in the community, and checkout the outdoor ROC Freedom Riders Zone. The Strong and Rochester Area Community Foundation are pleased to offer FREE admission and parking to the museum on June 19.
“We […]

Continue Reading about The Strong and Greater Rochester Martin Luther King Jr. Commission Celebrate Juneteenth Published on:
June 8, 2021

Friday, June 4, 2021
For Immediate Release
Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org
ROCHESTER, NY—In the early days of the COVID-19 pandemic, with most public places shuttered and schools struggling to adopt remote learning, many mental health experts predicted negative impacts on children, such as increased mental stress, heightened anxiety, and risks of depression. Peter Gray, professor of psychology at Boston College and one of the leading researchers on play and education, says the opposite happened for many children. Large-scale, demographically representative surveys of children […]

Continue Reading about The Strong Publishes Latest Issue of the American Journal of Play Published on:
June 4, 2021