Explore the cultural importance of the beloved Hello Kitty character at Hello Cutie: Our Favorite Kitty, a new exhibit open on the museum’s second floor. Learn about Hello Kitty’s origins in 1970s Japan and discover how this darling of kawaii (loosely meaning cute in Japan) became a global sensation. Through artifacts from The Strong’s collection, learn about Hello Kitty’s triumphs and widespread appeal, along with some controversies and continuing debate:
Hello Cutie: Our Favorite Kitty is produced as an educational exhibit by The Strong and has […]
SCOOBY-DOO!™ Mansion Mayhem
“Ruh-Roh” SCOOBY-DOO!™ and the gang invite families to solve a gem of a mystery when the SCOOBY-DOO!™ Mansion Mayhem exhibit opens Saturday, January 18, 2025 at The Strong National Museum of Play. This immersive experience, in partnership with Warner Bros. Themed Entertainment, allows families to join the members of Mystery Inc. to analyze clues and put their problem-solving skills to the test. Families and young detectives will work through the rooms of the mansion meeting different characters from the iconic […]
Black Doll Designers
Learn about the pivotal role that Black designers have played in diversifying toy aisles in Black Doll Designers, open on the museum’s first floor (near The Strong Express Train).
Explore the history of toy companies founded to promote representation—such as B. Wright Toy Company, Olmec Toys, and Shindana Toys—and view key doll examples, such as:
Capturing Play
From the Collection of Photojournalist Martha Cooper
See a selection of toy cameras and figures collected by documentary photographer Martha Cooper in a new display just outside the Field of Play exhibit on the museum’s first floor. Learn about Cooper’s life and career in photography, which has included snapping pictures of urban play for more than 50 years. Then view a sampling of the more than 450 items The Strong acquired from Cooper, including a:
Play Lab
Invent, construct, and create in The Strong’s 800-square-foot Play Lab on the museum’s first floor (near the Field of Play exhibit). Unlock the educational power of play and enter a playful maker space with daily programming based around monthly themes.
Every month be introduced to a new topic of inquiry such as printmaking, sound, and circuitry. Gain scaffolding assistance from museum staff and guest creators. Experiment with related tools and equipment such as looms, saws, and Oculus. Take time to create, […]
Toy Halls of Fame
Experience the cutting-edge Toy Halls of Fame exhibit and go hands-on with iconic toys beloved by generations—and the people who changed how we play. Displays featuring The Strong’s National Toy Hall of Fame inductees pair with displays highlighting toy industry luminaries recognized by the Toy Association’s Toy Industry Hall of Fame.
National Toy Hall of Fame
Climb the dramatic exhibit staircase and view a gallery of 21 portraits of classic toys, some that move and interact with guests in humorous ways.
Marvel at a […]
Reading Adventureland
The magic of literature comes to life in Reading Adventureland at The Strong museum. The artifact-rich, life-size pop-up book invites guests to laugh, play, learn, and read!
Follow the Yellow Brick Road into five literary landscapes inspired by children’s books.
Each area is a complete and fully-engaging environment in its own right and includes related books that can be read on site or checked out at the museum’s Grada Hopeman Gelser Library self-checkout kiosk, a mini-branch of the Rochester Public Library System.
And […]
Imagination Destination
Let your imagination soar! Be an astronaut, rescue pilot, construction worker, actor, and more in The Strong’s original, permanent Imagination Destination exhibit. Role-play in inspiring spaces bursting with physical challenges, such as a rescue helicopter, construction site, rocket ship, and theater.
Jump into the captain’s chair and take command of the bridge on the U.S.S. Strong—a futuristic spaceship replete with lights and sounds reminiscent of favorite science-fiction movies.
Climb into the cockpit of an emergency helicopter with working controls and set off […]
Field of Play
In The Strong’s Field of Play exhibit senses are delighted by interactive and creative-play activities, and hundreds of fascinating artifacts that illustrate the six major elements of play: anticipation, surprise, pleasure, understanding, strength, and poise.
Start with a three-screen multimedia presentation about the importance of play in human learning and creativity, then go hands-on in this one-of-a-kind play laboratory.
Walk through a giant kaleidoscope and create and view your own kaleidoscope patterns.
Use pulleys to power a gigantic overhead ball machine.
“Drive” a drag […]
Can You Tell Me How To Get To Sesame Street?
Step into the world’s most famous neighborhood at The Strong museum. Travel through five delightful decades of the iconic Sesame Street children’s television series. Dozens of interactive components invite families to explore concepts about letters, words, numbers, inclusion, and diversity.
Say hello to Big Bird and sit on the famous 123 Sesame Street stoop.
Visit with Elmo, Dorothy, and Mr. Noodle in the crayon-colored Elmo’s World and make your television debut with Abby Cadabby.
Cook a meal in the Cookie Monster Foodie Truck.
Use the payphone to call your favorite character.
Read a […]
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Aquariums at Rainbow Reef
Dive into The Strong’s Rainbow Reef exhibit and discover delightful activities inspired by the museum’s underwater residents.
Step up to a larger-than-life digital aquarium. Design and draw shapes on a fish coloring sheet. Then, scan your drawing onto a monitor and watch it come to life on a projected fish tank filled with coral reef.
Marvel at the fascinating behaviors of saltwater fish and coral in the 1,700-gallon coral reef aquarium featuring a large and low viewing surface that provides even the […]