“Summer just opens the door and lets you out.”
Deb Caletti, Honey, Baby, Sweetheart
The front of a school building shimmers in the sun. A loud bell rings. The doors burst open and a flood of children spills out, cheering and tossing papers into the air.
This image, used to the point of cliché, signals the start of summer and the freedom (albeit temporary) from the restrictions of school, the expectations of parents, and the anxieties of peer relations. In those precious ten […]
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Rack ‘Em Up
I grew up in a small town with a population of roughly 5,000. It may not look it now, but it was once booming with activity and businesses. A basket factory and a canning factory ranked among the major employers. Then the train quit making stops in town. Without convenient access to supplies, factories slowly closed and the population dwindled. But what became of the train station and the hotel attached to it? That is a key part of my […]
Preserving Carol Shaw’s Trailblazing Video Game Career
Carol Shaw, the first widely recognized female game designer and programmer, has donated to The Strong a collection of console games, printed source code, design documents, sketches, reference materials, and promotional objects representing games she created for Atari, Inc. and Activision in the late 1970s and early 1980s. Shaw is most recognized for her best-selling game River Raid (1982)—published by Activision for play on the Atari 2600 home console—which sold more than one million copies. These donated materials will play […]
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Gotta Catch ‘Em All!
Since last summer, you may have noticed small groups of millennials walking briskly toward landmarks surrounded by people staring intently at their smartphone screens. Every now and then, cries of delight or disdain erupt from the gatherers. “Oh good, a Snorlax!” someone murmurs appreciatively. “Just another Rattata!” another person groans. These folks aren’t speaking in code—they’re playing the massively popular, record-breaking, augmented-reality mobile game Pokémon GO.
The “Pocket Monsters” franchise has been around since 1996, when Nintendo released the first two […]
Nerf Ball
“Stop playing with that ball inside the house! You’re going to break something—take it outside!” Those are familiar phrases that I heard when I was younger, and I am sure many other children can relate. What helped alter parental attitudes towards indoor ball play? Well, that would be the introduction of the Nerf ball, a four-inch foam ball officially marketed as “the world’s first indoor ball.”
According to Tim Walsh in Timeless Toys: Classic Toys and the Playmakers Who Created Them, […]
Playing the “Good War”
The recent decision by the producers of Call of Duty:WWII to return the game’s setting to World War II—after a detour into modern warfare and futuristic science fiction—reflects not only the franchise’s success with this period but also the fact that no other war has so captured the imagination of playmakers and players.
Chris Kohler Fanzine Collection Documents Video Game Culture
In addition to collecting video and other electronic games and materials that document how these games are made and sold, the staff at The Strong’s International Center for the History of Electronic Games (ICHEG) is also interested in preserving evidence of player culture. Author Chris Kohler recently donated a wonderful collection of more than 350 fanzine homemade magazines with more than 80 different titles that illustrate how players shared their passion for games with others—during a time when few Americans had […]
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The Eyes Have It
When The Strong museum recently acquired a Shirley Temple doll from the 1930s, it went to the museum’s doll conservator Darlene Gengelbach for treatment. These dolls have sleep eyes that open and close with metal rockers. The rocker is a spindle attached to the inside of the doll’s head with a small weight attached to a metal plate. Each painted metal eye has a celluloid pupil and iris.
More significantly, the celluloid centers of Shirley Temple’s eyes appeared “crazed,” a term […]
Would Girls Like It? Why Atari’s Market Testing Failed to Produce a Female Audience
Video games have a common—and increasingly outdated—image of appealing primarily to males. This misperception is perhaps due to the tendency of the media to focus on the “triple A” market—high-budget games, produced by established game corporations, that highlight violence and sex to appeal to a straight, male audience. At least one company, however, was aware of the potential for a female market for video games in the 1980s. Atari Coin-Op Divisions Collection, 1972–1999, reveals how Atari conducted marketing research to […]