The 1996 hit Barbie Fashion Designer emerged at a time when many games were marketed to male players. Published by Digital Domain/Mattel Media, it proved that a computer game targeted to young girls could succeed, selling over 500,000 copies in two months. The game helped open an important—and ongoing—discussion about gender and stereotypes in gaming. Barbie Fashion Designer was also innovative in bridging the gap between the digital and the physical, allowing players to design clothes for their Barbie and print them on special fabric.