In the early 1980s, toy and entertainment companies Those Characters From Cleveland, American Greetings, and Kenner came together to break into the plush toy market with a new kind of teddy bear. Plush teddy bears had existed for at least a century—they needed a unique, eye-catching product to grab the attention of kids and parents. Ralph Schaeffer, co-president of Those Characters From Cleveland, stumbled upon a solution. Freelance illustrator Dave Poulter had submitted sketches of rainbows and hearts for a […]
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