Launched in 1996, Tamagotchi bridged toys and video games. The handheld, electronic game created a digital pet for its owner to nurture and raise by the press of a button—allowing owners to provide affection and attention from birth to adulthood. The popularity of the pet simulation genre of video games was spurred by Tamagotchi, yielding popular games such as Neopets, Nintendogs, and many other social media and app-based games.