Hours: 10 a.m.–5 p.m. | Fri. & Sat. till 8 p.m.
Play is in Session
Plan a day or entire weekend at The Strong in the vibrant Neighborhood of Play.
Click on a Date Below
Experiment with different styles of paper plane to see what flies highest and farthest!
Visit the Play Lab from June 29 to July 5 for Fourth of July fun! Make a popsicle magnet and craft an everlasting sparkler with sparkly ribbons and wooden wands. Be sure to stop by Playfully […]
Visit the Play Lab from June 29 to July 5 for Fourth of July fun! Make a popsicle magnet and craft an everlasting sparkler with sparkly ribbons and wooden wands. Be sure to stop by Playfully […]
Visit the Play Lab from June 29 to July 5 for Fourth of July fun! Make a popsicle magnet and craft an everlasting sparkler with sparkly ribbons and wooden wands. Be sure to stop by Playfully […]
Visit the Play Lab from June 29 to July 5 for Fourth of July fun! Make a popsicle magnet and craft an everlasting sparkler with sparkly ribbons and wooden wands. Be sure to stop by Playfully […]
Visit the Play Lab from June 29 to July 5 for Fourth of July fun! Make a popsicle magnet and craft an everlasting sparkler with sparkly ribbons and wooden wands. Be sure to stop by Playfully […]
Visit the Play Lab from June 29 to July 5 for Fourth of July fun! Make a popsicle magnet and craft an everlasting sparkler with sparkly ribbons and wooden wands. Be sure to stop by Playfully […]
Visit the Play Lab from June 29 to July 5 for Fourth of July fun! Make a popsicle magnet and craft an everlasting sparkler with sparkly ribbons and wooden wands. Be sure to stop by Playfully […]
The Strong National Museum of Play’s It’s Alive summer camp invites kids to discover the wonders of the natural world through play! Campers will explore […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
It’s time to set up camp and explore the forest! Make friends with local wildlife, craft your own binoculars, and set off on a bird-spotting […]
From 11–11:45 a.m., head to the Paychex Theater for a meet & greet and get your photo taken with Buffalo Sabres’ mascot, Sabretooth! Show your […]
The Strong National Museum of Play’s It’s Alive summer camp invites kids to discover the wonders of the natural world through play! Campers will explore […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
It’s time to set up camp and explore the forest! Make friends with local wildlife, craft your own binoculars, and set off on a bird-spotting […]
The Strong National Museum of Play’s It’s Alive summer camp invites kids to discover the wonders of the natural world through play! Campers will explore […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
It’s time to set up camp and explore the forest! Make friends with local wildlife, craft your own binoculars, and set off on a bird-spotting […]
The Strong National Museum of Play’s It’s Alive summer camp invites kids to discover the wonders of the natural world through play! Campers will explore […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
It’s time to set up camp and explore the forest! Make friends with local wildlife, craft your own binoculars, and set off on a bird-spotting […]
The Strong National Museum of Play’s It’s Alive summer camp invites kids to discover the wonders of the natural world through play! Campers will explore […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
It’s time to set up camp and explore the forest! Make friends with local wildlife, craft your own binoculars, and set off on a bird-spotting […]
Get creative and build your own fairy house with a variety of natural materials! Houses will be showcased at the Corn Hill Arts Festival on […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Get creative and build your own fairy house with a variety of natural materials! Houses will be showcased at the Corn Hill Arts Festival on […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
At The Strong National Museum of Play’s Museum Makers camp, campers step into the role of junior exhibit designers and curators. Through hands-on creation, behind-the-scenes […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Dive into an ocean of fun! Dress up as a pirate or mermaid and “swim” your way through an underwater obstacle course. Test your balance […]
At The Strong National Museum of Play’s Museum Makers camp, campers step into the role of junior exhibit designers and curators. Through hands-on creation, behind-the-scenes […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Dive into an ocean of fun! Dress up as a pirate or mermaid and “swim” your way through an underwater obstacle course. Test your balance […]
At The Strong National Museum of Play’s Museum Makers camp, campers step into the role of junior exhibit designers and curators. Through hands-on creation, behind-the-scenes […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Dive into an ocean of fun! Dress up as a pirate or mermaid and “swim” your way through an underwater obstacle course. Test your balance […]
At The Strong National Museum of Play’s Museum Makers camp, campers step into the role of junior exhibit designers and curators. Through hands-on creation, behind-the-scenes […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Dive into an ocean of fun! Dress up as a pirate or mermaid and “swim” your way through an underwater obstacle course. Test your balance […]
At The Strong National Museum of Play’s Museum Makers camp, campers step into the role of junior exhibit designers and curators. Through hands-on creation, behind-the-scenes […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Dive into an ocean of fun! Dress up as a pirate or mermaid and “swim” your way through an underwater obstacle course. Test your balance […]
The museum you love, reimagined for a grown-up night out. Join us for an adults-only evening (18+) at The Strong where you can explore, play, […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Enjoy The Strong before it opens to the public at an exclusive event designed for guests with special sensory, developmental, or physical needs. Explore the […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
The Strong National Museum of Play hosts an engaging STEAM week summer camp that combines the thrill of discovery with hands-on learning. Designed for curious […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Put on your overalls and boots because it’s time to get to work on the farm. Jump into hands-on play as you interact with toy farm animals, gather and […]
The Strong National Museum of Play hosts an engaging STEAM week summer camp that combines the thrill of discovery with hands-on learning. Designed for curious […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Put on your overalls and boots because it’s time to get to work on the farm. Jump into hands-on play as you interact with toy farm animals, gather and […]
The Strong National Museum of Play hosts an engaging STEAM week summer camp that combines the thrill of discovery with hands-on learning. Designed for curious […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Put on your overalls and boots because it’s time to get to work on the farm. Jump into hands-on play as you interact with toy farm animals, gather and […]
The Strong National Museum of Play hosts an engaging STEAM week summer camp that combines the thrill of discovery with hands-on learning. Designed for curious […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Put on your overalls and boots because it’s time to get to work on the farm. Jump into hands-on play as you interact with toy farm animals, gather and […]
The Strong National Museum of Play hosts an engaging STEAM week summer camp that combines the thrill of discovery with hands-on learning. Designed for curious […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Put on your overalls and boots because it’s time to get to work on the farm. Jump into hands-on play as you interact with toy farm animals, gather and […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
The Strong National Museum of Play’s Game Makers camp invites campers to explore the creative process behind their favorite games. Throughout the week, campers will […]
Life in Plastic: Barbie’s Innovation and Icon Status When Barbie debuted in 1959, she was greeted by apprehensive and critical parents. But that did not […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Feeling the heat? Step into the Arctic and cool off at the museum! Glide across our indoor ice-skating rink, test your aim with snowball toss challenges, and try […]
The Strong National Museum of Play’s Game Makers camp invites campers to explore the creative process behind their favorite games. Throughout the week, campers will […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Feeling the heat? Step into the Arctic and cool off at the museum! Glide across our indoor ice-skating rink, test your aim with snowball toss challenges, and try […]
The Strong National Museum of Play’s Game Makers camp invites campers to explore the creative process behind their favorite games. Throughout the week, campers will […]
This symposium held at The Strong, in Rochester, New York, is meant to advance the field of video game preservation. Featuring information sessions, networking opportunities, […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Feeling the heat? Step into the Arctic and cool off at the museum! Glide across our indoor ice-skating rink, test your aim with snowball toss challenges, and try […]
The Strong National Museum of Play’s Game Makers camp invites campers to explore the creative process behind their favorite games. Throughout the week, campers will […]
This symposium held at The Strong, in Rochester, New York, is meant to advance the field of video game preservation. Featuring information sessions, networking opportunities, […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Feeling the heat? Step into the Arctic and cool off at the museum! Glide across our indoor ice-skating rink, test your aim with snowball toss challenges, and try […]
The Strong National Museum of Play’s Game Makers camp invites campers to explore the creative process behind their favorite games. Throughout the week, campers will […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
Feeling the heat? Step into the Arctic and cool off at the museum! Glide across our indoor ice-skating rink, test your aim with snowball toss challenges, and try […]
Join us in the Play Lab throughout the summer to explore weekly activities featuring a wide array of Spin Master toys and products! Each week […]
It’s time to set up camp and explore the forest! Make friends with local wildlife, craft your own binoculars, and set off on a bird-spotting […]
The museum you love, reimagined for a grown-up night out. Join us for an adults-only evening (18+) at The Strong where you can explore, play, […]
The Strong Museum is the ultimate play destination for all ages! With nearly 150,000 square feet of dynamic, interactive exhibit space, The Strong provides entertaining, educational, and unforgettable intergenerational fun.
Opening May 30
Learn to take care of yourself, each other, and the Earth with Snoopy, Charlie Brown, Lucy, Linus, and the rest of the Peanuts gang when Take Care with Peanuts: The Exhibit opens at The Strong on May 30.
A visit to The Strong is not complete without a stop in Dancing Wings Butterfly Garden, the only year-round indoor butterfly garden in upstate New York.
Let your imagination soar! Be an astronaut, rescue pilot, construction worker, actor, and more in The Strong’s original, permanent Imagination Destination exhibit. Role-play in inspiring spaces bursting with physical challenges, such as a rescue helicopter, construction site, rocket ship, and theater.
Museum News
The Strong launches new online exhibit, The Jewish History of the Toy, Game, Pinball, and Video Game Industries in partnership with Google Arts & Culture.
Museum News
The Strong welcomes Angry Birds, Dragon Quest, EA Sports FIFA International Soccer, and Silent Hill to the 2026 World Video Game Hall of Fame.
The Strong owns and cares for the world's most comprehensive collection of toys, dolls, board games, video games, other electronic games, books, documents, and other historical materials related to play.
Access thousands of objects from the museum's online database.
Search design documents, personal papers, and other archival materials.
Explore periodicals, books, comic books, and other holdings from The Strong's research library.
Thousands of artifacts from The Strong’s collections are available to researchers by appointment.
Become a champion for play and help make a difference in the lives of the children and families who play, learn, and grow with The Strong.
In play a child always behaves beyond his average age, above his daily behavior. In play it is as though he were a head taller than himself.”
Visit a highly interactive, collections-based museum devoted to the history and exploration of play.
