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Become a champion for play and help make a difference in the lives of the children and families who play, learn, and grow with The Strong.
Hours: 10 a.m.–5 p.m. | Fri. & Sat. till 8 p.m.
At The Strong, we believe that play is as essential as the air we breathe. Play boosts mental and physical health for people of all ages and is proven to make children and adults smarter, happier, and healthier. The Strong works to make playful learning available to millions of children and families in our community and beyond—and your support makes it all possible.
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Find the latest news about The Strong’s fundraising efforts.
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The Strong’s President, Steve Dubnik and Mary Wilson announce the museum’s high-adventure ropes course is being named the Ralph Wilson Skyline Climb in honor of Ralph Wilson’s legacy.
Museum News
The Strong museum invites guests and members to support the Powered by Play Campaign by dedicating one of the amazing new OLED butterflies that will light-up the new welcome atrium.

Become a champion for play and help make a difference in the lives of the children and families who play, learn, and grow with The Strong.
“The Strong understands that play should be for everyone. Its commitment to accessibility and inclusion ensures that more families, both children and adults, can learn, connect, and grow through play—and we are proud to support that work.”
“As a board member, The Strong matters to me because it captures the spirit of Rochester at its best. It is a place where families come together, curiosity is encouraged, and joy feels accessible to everyone. I have seen firsthand how The Strong sparks wonder in children and reminds adults of the power of play to connect us across ages and experiences. For our community, The Strong is more than a museum. It is a gathering place, an educational resource, and a source of pride for Rochester. It strengthens our downtown, welcomes visitors into our city, and reflects our shared commitment to creativity, learning, and belonging. Supporting The Strong is personal to me because it supports the kind of community I want Rochester to be.”
“At The Toy Association, we believe deeply in the power of play to shape healthier, happier lives for kids of all ages…and grown-ups too! The Strong brings that belief to life in an extraordinary way, and we are proud to support its work.”
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