Hot Wheels: Race to Win Exhibit Closes April 24, 2016

The Strong News Release
One Manhattan Square Rochester, NY 14607 585-263-2700

March 16, 2016

For Immediate Release

Shane Rhinewald, 585-410-6365,

Noelle McElrath-Hart, 585-410-6325,

Hot Wheels: Race to Win Exhibit
Closes April 24, 2016
at The Strong Museum 

Don’t miss your last chance to put the pedal to the metal at the Hot Wheels: Race to Win exhibit at The Strong museum. The exhibit remains at The Strong only through Sunday, April 24, 2016.

Explore all that goes into the sport of racing—including the design, development, and testing of cutting-edge car technology—in a quest for record-breaking speed and precision. Become part of the race team and burn up the track in four immersive environments that simulate a racing garage and a trackside pit.

Blue Zone: What makes one car faster than another? Cruise into the Blue Zone to learn why race engineers need to choose the right car body and tires for maximum speed. Hop into the driver’s seat at the Aerodynamics Computer Simulator and see how air flows over three different styles of race cars. Then choose from five Hot Wheels toy car body styles and test their velocity on a track that includes jumps and adjustable downhill configurations. Join the pit crew and choose a body shape for an IndyCar and select the right tires for the track conditions (soft or hard, slick, or grooved tread). Examine carbon fiber and learn why some engineers use it to build race car bodies. Check out a display of Hot Wheels toy cars and compare their body styles to determine the fastest of the pack.

Yellow Zone: What makes a car go? Get revved up in the Yellow Zone and examine the moving parts of a real engine to learn how it provides power to turn the crankshaft and gears which cause the wheels to spin. Become part of the engine yourself by turning axles connected to a dragster tire and an ordinary car tire. Listen to different engine sounds and try to identify the car engine—IndyCar, stock car, or old jalopy—with the highest RPMs (rotations per minutes of the tires). Pit two Hot Wheels toy cars against each other—one powered with gravity and the other with a “booster”—to see which crosses the finish line faster.

Green Zone: Zip into the Green Zone to satisfy your need for speed. Put five cars on the starting line, and see which zips to victory with the help of a digital timer and scoreboard. Gather the family and suit up to complete a stock car pit stop. Make sure to jack the car, change the tires, and refuel! Hop behind the wheel and take a virtual cruise around the track. Enter the “Winners Circle” and stand near the sculpted Hot Wheels racing trophy for a photo opportunity. Learn about different types of steering wheels, check out the safety gear on a race car driver’s uniform, and explore different styles of racing with displays about three famous drivers—Jamie McMurray (professional stock car), Sarah Fisher (IndyCar), and Antron Brown (Top Fuel).

Red Zone: Round the corner and head into the Red Zone to learn about the most important aspect of racing—safety. Rely on your reflexes and instincts on the “Timing Track” table and try to avoid other cars in your path. Learn about car safety technologies and test your knowledge with a quiz game. View different types of racing helmets from throughout history and other equipment worn by drivers to help protect them during crashes.

Hot Wheels™: Race to Win™ is included with general museum admission fees. The exhibit was created by The Children's Museum of Indianapolis and Mattel. The Children’s Museum of Indianapolis is a nonprofit institution committed to creating extraordinary family learning experiences across the arts, sciences and humanities that have the power to transform the lives of children and families.

HOT WHEELS and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2016 Mattel. All Rights Reserved.



Museum Hours: Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to 5 p.m.

General Admission Fees (does not include admission to Dancing Wings Butterfly Garden®): age 2 and older $14, under age 2 free, members free.

Admission to Dancing Wings Butterfly Garden: General Admission fee plus $3 for members, $4 for nonmembers, under age 2 free. Entry is by timed ticket only.

Parking: Free parking is available at the museum for all guests on a first-come, first-served basis during regular museum hours. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.

About Mattel

The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the “World's Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate  Responsibility Magazine's “100 Best Corporate Citizens” list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at, or