Launched by Rovio in 2009, Angry Birds became a breakout hit and introduced millions of people to mobile gaming. The conceptually simple game—hurling birds from a slingshot to knock over precariously balanced pigs—becomes increasingly difficult as you play, providing gamers quick fun or endless hours of entertainment. The game has been downloaded billions of times, achieved billions of dollars in sales, inspired movies and massive amounts of merchandise, and captured the public consciousness around smartphone gaming.