For more than a century, the newspaper trade has had to determine creative ways to prevent a decrease in circulation and to find new subscribers. In the late 1800s, the Sunday edition of newspapers began to carry art supplements, which included parlor prints and toys for kids to cut out and assemble. Art supplements proved an innovative way to build an audience—each week parents read about the next must-have paper toys in the following week’s newspaper.
In 2018, the toy industry saw a significant increase in toys related to potty humor. Some critics speculated that this was based on the popularity of the smiling poop emoji on the iPhone, while others associated the trend with the new generation of parents raised on South Park’s Mr. Hankey, The Simpsons, and Family Guy. Lawrence Cohen, Ph.D., author of Playful Parenting, noted that the sensory experience of using the bathroom combined with the “hush-hush privacy and secrecy” creates the opportune moment for children to get a reaction from adults.
Spending most of my time at home with my young children has revealed that I’m not especially innovative when it comes to crafts. Thankfully, there are people willing to experiment with materials to develop activity kits and craft ideas for kids. Their work has resulted in some notable successes, as well as a few questionable developments over the years.
The Strong recently acquired the photographica collection of world-renowned photojournalist Martha Cooper. Kodakgirl, the nickname given to Cooper by New York City B-boys and B-girls, began collecting with a focus on women with cameras and Kodak advertising in the 1970s. Her collection also grew to include photography-related postcards, valentines, snapshots, doll cameras, figures, wind-ups, play cameras, and figurines. To delve into the significance of the collection, it’s helpful to become familiar with the impact of Cooper’s own work.
Parents understand the importance of having a trick up their sleeves to distract and entertain within a moment’s notice. When I had to bring my toddler to a solemn family affair, I knew just what to slip into my pocket—a Matchbox car. It didn’t require power, it was quiet, and it was inexpensive. On November 7, 2019, Matchbox cars rolled into their place of honor in The Strong’s National Toy Hall of Fame.
It all began in a bombed-out pub, The Rifleman, in Tottenham, a district of North London, England. English die casters Leslie Smith and Rodney Smith (unrelated) founded Lesney Products in 1947 to produce industrial parts and, along with partner Jack Odell, began making small die-cast toys to fill slack demand during wintertime. In 1952, Odell was inspired by a rule at his daughter’s school that permitted students to only bring toys that fit inside a matchbox. Story goes that his daughter had the mischievous habit of taking spiders to school in a matchbox. Odell scaled down Lesney’s road roller toy, tucked it into a matchbox, and sent his daughter to school with it instead. The Matchbox car was born.