Highlights of the Toy Halls of Fame Exhibit

August 13, 2015

For Immediate Release

Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org

Erica Paton (Toy Industry Association), 201-222-9118 x.25, epaton@litzkypr.com

Highlights of the
Toy Halls of Fame Exhibit

ROCHESTER, New York—The Toy Halls of Fame exhibit, which houses The Strong’s National Toy Hall of Fame alongside the Toy Industry Association’s Toy Industry Hall of Fame, opens to the public on Saturday, September 19. (It will be unveiled during a special ceremony on Thursday, September 17 at 10:30 a.m.) The state-of-the-art museum installation recognizes iconic toys, such as Big Wheel and Monopoly, and toy industry luminaries, including Walt Disney, George Lucas, Jim Henson, the founders of Hasbro, LEGO, Mattel, Radio Flyer, and Toys“R”Us, and others. The exhibit invites guests to:

  • Climb a dramatic exhibit staircase across from a giant, oval window decorated to look like a checker board and view a gallery of classic toys, some of which move and interact with each other in humorous ways.
  • Marvel at a giant that displays animated toy characters such as Barbie, G.I. Joe, and Mr. Potato Head.
  • Step up to a 20-foot bubble tower and create virtual bubbles that can be moved and popped by motion capture technology. Put your face or classic toys into the bubble—or even create a bubble vortex.
  • Orchestrate a dazzling music and light show with the Crayon Piano, made up of 8 oversized crayons that invite guests to mix colors and sounds.
  • Pose in front of an oversized Etch A Sketch for a virtual portrait that can be shared with family and friends.
  • Use Kinect motion control to play with classic toys and Crayon easels in a 24-foot virtual play room.
  • Use cranks, pulleys, and cords to interact with a 20-foot kinetic made up of building blocks, balls, a toy car race track, and more. 
  • Direct air to manipulate a 20-foot mobile hanging over the atrium featuring toy images.
  • Learn about the toys in the National Toy Hall of Fame and luminaries in the Toy Industry Hall of Fame at two 10-foot, colorful, lighted glass kiosks featuring touch screen monitors with in-depth biographical background information about each inductee.

The Toy Halls of Fame exhibit is produced by The Strong in cooperation with the Toy Industry Association. The project is supported by New York State's Empire State Development and the I ♥ NY Division of Tourism under Governor Andrew Cuomo's Regional Economic Development Council Initiative. Additional grant funding has been provided by the National Endowment for the Humanities. The project is also made possible in part by Neil B. Friedman, Funrise Toy Corporation, Hasbro Children’s Fund, Inc., The Hassenfeld Foundation, LeapFrog Enterprises, Inc., LEGO Systems, Inc., Pressman Toy Corporation, Radio Flyer Inc., Tom & Karen Kalinske, and Toys“R”Us, Inc.

The exhibit will be included with general museum admission fees.

About The Strong
The Strong is the only collections-based museum in the world devoted solely to play. It is home to the International Center for the History of Electronic Games, World Video Game Hall of Fame, the National Toy Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play and houses the world’s largest and most comprehensive collection of historical materials related to play. Known widely as the nation’s museum of play, The Strong blends the best features of both history museums (extensive collections) and children’s museums (high interactivity) to explore the ways in which play encourages learning, creativity, and discovery and illuminates cultural history.

About the Toy Industry Association
The Toy Industry Association (TIA) is the not-for-profit trade association promoting healthy play for children and representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. TIA’s 750+ members account for an estimated 90% of the annual $22 billion U.S. domestic toy market.  Toy safety is the number one priority for the toy industry. TIA has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard nearly 40 years ago. TIA continues to work with government, consumers and industry on ongoing programs to ensure safe and fun play.