Citizens Banks Sponsors The Strong's Passport to Family Fun

The Strong News Release
One Manhattan Square Rochester, NY 14607 585-263-2700

January 4, 2013

For Immediate Release

Contact: Susan Trien, 585-410-6359,
Shane Rhinewald, 585-410-6365,

Citizens Bank Sponsors The Strong’s
Passport to Family Fun Program for
Financially Challenged Families and Children

The Strong® is pleased to announce that Citizens Bank has generously agreed to sponsor the  popular Passport to Family Fun program, which provides admission to the National Museum of Play for financially challenged families and children receiving services through more than 40 local social-service agencies including Action for a Better Community, Alternatives for Battered Women, Big Brothers Big Sisters of Greater Rochester, Catholic Family Center, Urban League of Rochester, Sojourner House, the YWCA, and others.

According to James P. Gaspo, president of RBS Citizens and Citizens Bank, New York, “We are pleased to partner with The Strong as sponsor of the Passport to Family Fun program and to help give thousands of families and children the opportunity to enjoy one of the nation’s most engaging museums. At Citizens Bank, a commitment to giving back to the communities we serve is central to all we do, and we are proud to support an organization that shares that same spirit and dedication.”

The Strong developed Passport to Family Fun 12 years ago in response to increasing requests from local human service agencies for access to the museum by their client families. Since then, the museum’s roster of community partners has grown to more than 40 agencies that distribute

free-admission passes to client families who might otherwise not have the opportunity to visit the museum. Some agencies also use the passes to bring teenage parents and their children to the museum together to foster good parenting practices. Still others are used by children who are homeless or are awaiting foster care or adoption, and are in agency housing. In all instances, the museum is regarded as a neutral, safe environment where families can be together and children are able to have the experience of just being a child despite the problems and pressures facing them.