Play Stuff Blog

The Strong’s historians, curators, librarians, and other staff offer insights into and anecdotes about the critical role of play in human development and the ways in which toys, dolls, games, and video games reflect cultural history. Learn even more about the museum’s archival materials, books, catalogs, and other ephemera through its Tumblr page.

The Strong Acquires Monster Toys

Frankenstein’s Monster, 1974 Although The Strong’s toy collections have long included endearing dolls and adorable stuffed animals, recently the museum has added some creepier characters to its holdings. In an initiative inspired by the 200th anniversary of the publication of Mary Shelley’s Frankenstein, The Strong has acquired a Dracula figure made by Azrak-Hamway Incorporated, a Frankenstein’s Monster figure from Mego Corporation, and a Wolfman Assembly Kit produced by Aurora Plastic.

Wolfman Assembly Kit, Aurora, 1962 All three of these toys can ultimately trace their genesis to 1957 when Screen Gems bundled together pre-1948 classic horror films from Universal Studios and released the package for syndicated television. Marketed as “Shock Theater,” the films included Frankenstein, Dracula, The Invisible Ray, Werewolf of London, and The Wolf Man, among others. The films usually aired on late night television, but many children snuck into their living rooms to catch the latest showing. The series launched a nationwide monster frenzy. The next year, Famous Monsters in Filmland magazine launched, filled with monster photos, movie magic, and silly puns. The films and magazine proved just the thing the nation wanted. Americans had recently witnessed the horrors of World War II and were now riddled with anxiety about the H-bomb and the Red Scare. People related to the themes of mind-control, paranoia, information-age anxiety, and security threats prevalent in the horror genre. Toy manufacturers soon caught on to the demand for monster related products.

In 1962, Aurora Plastics released a Frankenstein model kit. To proactively fend off parental anxieties, Aurora commissioned a psychological study focused on the effects of child’s play with monsters. The results—monster play was fine. Many psychologists during the period proclaimed that the manipulation of monsters allowed kids to exercise control over their fears. Aurora kept production going 24 hours a day to meet consumer demand. By Christmas that year, Aurora also produced Dracula and Wolfman kits.

Aurora continued to introduce new products including figures with “ghostly glow power,” kits for “The Pain Parlor” and “The Gruesome Goodies,” and female figures like Vampirella and Girl Victim. The Aurora marketing team created an eight-page brochure with Vampirella on the cover and copy that read, “Every family has its skeleton, but Aurora’s has more than most.” Some parents took issue with the sexy, suggestive, and flippant tone of the product.

Super Monsters: Dracula, AHI, 1974

In a July 1971, the New York Times published “Toys of the Seventies: Guillotines and Hypodermic Needles.” Reporter Grace Lichtenstein covered the physical and psychological harm done to kids by toys related to violence, including “The Pendulum,” a device used to cut a victim in half, by Aurora. In November of that year, protesters descended upon the headquarters of Nabisco, Aurora’s parent company, to disparage Aurora’s Monster Scenes as toys designed to depict violence toward women. Aurora struggled to address the litany of complaints about Monster Scenes and to calm Nabisco’s executives.

In reaction to the PR onslaught, Aurora changed the name of “The Victim,” the scantily clothed female figure that concerned parents and outraged women’s rights advocates, to “Dr. Deadly’s Daughter.” Next, Aurora eliminated “The Pendulum” from the series. And they then attempted to fight accusations that the female figures looked nude by molding the figures in red and pink. Nabisco was not convinced that the revised series would appease the public and the company’s director of publicity ordered Monster Scenes to be discontinued—at least for the time being.

Despite these criticisms, monsters and horror remained big business in the 1970s. Halloween, The Exorcist, The Texas Chainsaw Massacre, Carrie, Dawn of the Dead, and Dracula vs. Frankenstein hit the big screen Azrak-Hamway Incorporated produced its line of Super Monsters. Mego released its Mad Monsters series. Penn-Plax marketed its Creature from the Black Lagoon figure. Mattel scored big with its two-foot tall Godzilla.

Scholars continue to debate whether the horror-genre is cathartic or gratuitous. These toys build upon characters and stories that have existed for hundreds of years and helps us to understand how horror in popular culture reflects our values, curiosities, anxieties, and play.

Alternate Interfaces and Project Natal

The first time I played a video game without holding or stomping on a controller was at a 2002 traveling museum exhibit.  There was no joystick, no steering wheel, no pads to stomp on--simply  cameras that sensed my body movements.  The interactive graphics were fairly primitive, but they allowed me

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Game Boy’s 20th Birthday, Already?

Can it be 20 years already for Game Boy? In 1989, Indiana Jones embarked on his “Last Crusade,” Joe Montana and Jerry Rice led the San Francisco 49ers to a Super Bowl victory, and Milli Vanilli lip-synced their way to the top of the charts.

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Research on Roller Coasters

Maybe you think that I mean “research about roller coasters,” but you’d be wrong.

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NCHEG Advisor Tallarico Praises Museum During Visit

Tommy Tallarico, Executive Producer of Video Games Live, made a special visit to Strong National Museum of Play recently to spend time with the CHEGheads and museum President and CEO, Rollie Adams.

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Buckleitner’s Great Gift

NCHEG’s collections have grown rapidly, and I wanted to take a moment to highlight one of the largest recent additions: more than 5,000 educational children’s computer games donated by Dr. Warren Buckleitner, Founder and Editor of Children’s Technology Review.

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Preserving Memories

I was a kid once, too. I spent every summer, between the ages of seven and ten or so, with my Mom's parents at their big house in the country. There were four of us kids, and I think it was a favor to Mom to have us out from under her feet for a few weeks.

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Thinking Outside the (Console) Box

In my last blog you read about OnLive’s new streaming games-on-demand service (now in beta, expected to be launched in winter 2009). That entry discussed OnLive’s potential for changing the way games are played, which got me wondering about the possibilities for changing how games are developed and distributed. OnLive claims that the market is ripe for games-on-demand service because there is a trend of “unprecedented innovation, creativity, and expansion within the video game market.” This is easy to agree with.

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Graphic Violence as a Motivator for Game Players?

The debate over violence in video games is one that has shadowed, and at times nearly overshadowed, the electronic games industry (despite the fact that they account for a relatively small percentage of the game market). When did all this fuss begin and where has it led?

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Play’s the Thing—Really

Some years ago, I watched Maggie Jane, my four-year-old niece, play with a few of her toys.

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Playing in the Stream - OnLive's New Gaming Service

This could be the game-changer… or perhaps not. I’ve been following the news about OnLive with great anticipation.

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