Website Privacy Policy and Terms and Conditions

The Strong®
July 9, 2019

Your privacy is paramount to The Strong. Please read on to learn more about The Strong’s website privacy policy.

Privacy Policy

Data Collection

The Strong’s server automatically collects aggregate and user-specific data on pages that consumers access or visit, but this data will not include information that identifies individual website users unless they knowingly provide that information. Data can include IP addresses, browser types, domain names, access times, and referring websites.

The Strong uses cookies to store visitors' preferences and record session information, such as items that consumers add to their shopping cart. The Strong may use third-party cookies, such as Google, to serve ads across the Internet based on users’ past visits to its website. Information about how users can opt out of Google's use of cookies can be found in Google's Ads Settings. Visitors may also opt out of third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.

The Strong collects email addresses of individuals who communicate with The Strong via email; volunteer information, such as survey responses or website registrations; or order products or services online. Information may include name, address, and telephone number. Payment details (e.g., credit card number and billing address) may also be requested, but not saved.

If you supply The Strong with your postal address online, you may receive periodic mailings or emails from The Strong with information on products, services, or upcoming events. If you do not wish to receive such mailings, call 585-263-2700. Please provide your exact name and address. The Strong will remove your name from the list.

Data Security

The Strong has appropriate security measures in place in its physical facilities to protect against the loss, misuse, or alteration of information that has been collected from consumers.

How We Use Collected Information

Information collected by The Strong may be used to improve the content of The Strong’s website; notify consumers about updates to the website; assist agents or contractors who support The Strong’s internal operations; provide consumers with marketing information; meet legal requirements made by governmental authorities conducting investigations; verify or enforce compliance with the policies governing The Strong’s website and applicable laws; or protect against misuse or unauthorized use of The Strong’s website. The Strong does not sell or rent personal information.

Information such as email, credit card numbers, or other personal information obtained by playing or making purchases within The Strong's mobile apps via Apple Store or Google Play will not be shared or sold.

Contacting The Strong

Upon request, The Strong provides website visitors with access to a description of information that is maintained about them. Consumers can access this information or have it corrected by emailing

If you wish to prevent your information from being used for purposes other than those for which it was originally collected or if you do not want to receive email from The Strong in the future, please email

Ad Servers

Internet domains owned by The Strong do not partner with or have special relationships with any ad server companies.

Changes to Policy

From time to time, The Strong may use customer information for new, unanticipated uses not previously disclosed in this privacy policy. If future information practices change, The Strong will post policy revisions to the website and provide you with the ability to opt out of these new uses. If you are concerned about how personal data is used, you should check The Strong’s website periodically.

Terms and Conditions

By accessing, browsing, or using this website, you acknowledge that you have read, understood, and agree to these terms and conditions, and will comply with all applicable United States laws and regulations. If you do not agree with these terms and conditions, you should not use the website.

These terms and conditions are applicable to The Strong (, including, but not limited to, the International Center for the History of Electronic Games, the National Toy Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play and any and all of which are hereinafter referred to as entities within The Strong. All materials on The Strong website are made available only to provide information about The Strong. The Strong controls and operates this website from its headquarters in Rochester, New York.

These terms and conditions will be governed and interpreted pursuant to the laws of the State of New York. If any part of these terms and conditions is unlawful, void, or unenforceable, that part will be deemed severable and will not affect the validity and enforceability of any remaining provisions. Possible evidence of use of this website for illegal purposes will be provided to law enforcement authorities. This is the entire agreement between the parties relating to the use of this website. The Strong can revise these terms and conditions at any time by updating this posting.


The materials in this website are provided “as is” and without warranties of any kind either expressed or implied. The Strong does not warrant or make any representations regarding the use of or the result of the use of the material in this website in terms of their accuracy, reliability, or otherwise or that the server that makes it available is free of viruses or other harmful components.

Restrictions On Use

Material from and any other websites owned, operated, or controlled by The Strong, including, but not limited to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play may not be commercially copied, distributed, republished, uploaded, posted, or transmitted in any way, without the prior written consent of The Strong. However, in accordance with Creative Commons licenses, you may download material for your personal, non-commercial use, provided you do not delete or change any copyright or trademark information. Modification or use of the materials for any other purpose violates the intellectual property rights of The Strong. You may not resell, decompile, reverse engineer, disassemble, or otherwise convert any website content.

No use of The Strong’s logos or other design trademarks of The Strong will be allowed unless specific approval has been granted.

Creative Commons License

The Strong websites are attributed to Creative Commons license, Attribution-Noncommercial-No Derivative Works 3.0 United States.

Hyperlinking to The Strong

Organizations may link to The Strong’s web pages so long as the link: (a) is not in any way misleading, (b) does not falsely imply sponsorship or endorsement of the linking party and its products or services, and (c) fits within the context of the linking party’s website.

If you are interested in linking to The Strong web pages, you must notify The Strong by sending an email to Please include your name, your organization name, URL of your website, a list of any URLs from which you intend to link to our website, and a list of the URL(s) on our website to which you would like to link. Allow one to two weeks for a response.

Approved organizations may hyperlink to The Strong domains as follows:

  • By use of the name “The Strong,” or its entities including, but not limited to, the International Center for the History of Electronic Games, the National Toy Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play
  • By use of the URL 

Reservation of Rights

The Strong reserves the right at any time and in its sole discretion to request that you remove all links or any particular link to The Strong’s website from your website. The Strong also reserves the right to amend these terms and conditions and its linking policy at any time. By continuing to link to The Strong’s website, you agree to be bound to and abide by these linking terms and conditions.

Links on The Strong’s Websites:

From time to time, The Strong may, with permission from the website owner, decide to link to websites that we determine may be of interest to our visitors. These websites may offer educational, mission-related, or other resources and may be owned or controlled by other third parties.

We are not responsible for the content of any linked website or social media site, any link(s) contained in any linked website, or any changes or updates to the information contained in such websites. The Strong provides links to third party websites only as a convenience and the inclusion of any such link on The Strong website does not imply The Strong’s endorsement of either the website, the organization operating such website, or any products or services of that organization. A visit to any website or page from The Strong’s website through any such link is done entirely at your own risk.

If you find any link on The Strong’s website or any linked website objectionable for any reason, you may contact The Strong. Requests to remove links will be considered, but The Strong will have no obligation to do so or to respond directly to you.