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The museum will be open July 4 from 10 a.m.–5 p.m.

Press Release

The Strong Offers Free Admission and Parking on June 15 in Celebration of Juneteenth

Published June 4, 2024

ROCHESTER, NY—In partnership with the Rochester Area Community Foundation and Greater Rochester Martin Luther King Jr. Commission, The Strong National Museum of Play is pleased to offer free general admission and parking on Saturday, June 15, in celebration of Juneteenth. The event is part of a larger, community celebration at the nearby Martin Luther King, Jr. Park. (Learn more about the full day’s festivities at www.rochesterjuneteenth.com.)

Join The Strong and community leaders for the opening of the Juneteenth Celebration at 11 a.m. in the museum’s Adams Atrium, which includes a drum call, ceremony with the Elders, pouring of libations, and music. Enjoy performances and activities promoting and cultivating the knowledge and appreciation of Black history, culture, and businesses throughout the day:

  • Drum Circle by Womba Africa, Riedman Commons—10:45 a.m.
  • Opening Ceremony from the Martin Luther King Jr Commission, Adams Atrium—11 a.m.
  • Meet-and-Greet with a Patriotic Captain and Mermaid Princess, Adams Atrium—12, 1, and 2 p.m.
  • Miracles Dance Studio, Paychex Theater—12:30 p.m.
  • Dreamseeds Jazz Band, Adams Atrium —1 p.m.
  • Hip Hop Violin by Keicheira Marshall-Hosier,Paychex Theater —1:30 p.m.
  • Meet-and-Greet with Miss Sweet Potato Pie, Adams Atrium—1:30 p.m.
  • Cooking Demonstration with Chef Nada Mays, Paychex Theater—2 p.m.
  • Draper Dance Lesson, Adams Atrium—2:30 p.m.
  • Flower City Arts Center, Activity Room D
  • Juneteenth Block Party, Hasbro Game Park
  • Hair Braiding, Play Lab
  • Freedom Scholar Learning Center Presentations, Field of Play
  • Rock Painting for Iris Jean “Queen Mother” Banister
  • Games & Music, Puppy’s Game Cafe
  • Sugary Delights. Wegmans Super Kids Market
  • Snowiewny Snow Cones, Hasbro Game Park

The Strong’s Juneteenth Celebration is presented by the American Dairy Association North East.

All activities are included with free general admission. (Dancing Wings Butterfly Garden and Skyline Climb tickets are not included.) Registration in advance recommended.