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Press Release

The Strong Museum to Offer Free Admission and Parking for Juneteenth Celebration on June 17

Published June 13, 2023

ROCHESTER, NY—In partnership with the Rochester Area Community Foundation and Greater Rochester Martin Luther King Jr. Commission, The Strong is pleased to offer free general admission, train and carousel rides, and parking on Saturday, June 17, in celebration of Juneteenth. The event is part of a larger, community celebration at the nearby Martin Luther King, Jr. Memorial Park. (Learn more about the full day’s festivities at www.rochesterjuneteenth.com.)

Join The Strong and community leaders for the opening of the Juneteenth Celebration at 11 a.m. in the museum’s Adams Atrium, which includes a drum call, Elder ceremony, pouring of libations, and music. Then, from 11 a.m. to 3 p.m., enjoy performances and activities promoting and cultivating the knowledge and appreciation of Black history and culture:

  • Experience interactive song and dance presented by Queen Mother Almeta Whitis Story Doula at noon and 2 p.m. in the Paychex Theater.
  • Listen to a performance from the YMCA Dreamseeds band at 12:30 p.m. in the Adams Atrium.
  • Meet local writer Nykki Matthews, author of The Truth About Me, at 1 p.m. and Latasha Pride, author of Why We Protest, at 2 p.m. in the Adams Atrium.
  • Celebrate with a dance performance by the Purple Diamondz at 1:15 p.m. and the Miracles Dance Center at 1:30 p.m. in the Paychex Theater.
  • Sing along with Miss Sweet Potato Pie at 2:30 p.m. in the Adams Atrium.
  • Be inspired by local, Black-owned businesses, such as Hive Creative Works, Flower City Arts, and Sugary Delights
  • Discover the ways Black history has contributed to the history of play with a special artifact tour.
  • Enjoy craft activities—including those exploring weaving and quilting traditions—throughout the museum.

All activities are included with free general admission. (Dancing Wings Butterfly Garden and Skyline Climb tickets are not included.) Registration in advance recommended.