Press Release

Meet the 12 Toy Hall Finalists

Published September 17, 2025

The following 12 toys are finalists for 2025 induction into The Strong’s National Toy Hall of Fame. Only a few will take their honored places in the hall this year when they are announced by The Strong this November!

Battleship

Originally a pencil and paper game, Battleship’s inspiration began with similar two-person strategy games in the late 19th century. Various manufacturers printed paper versions beginning in the 1930s. Television advertising played a part in the success of Milton Bradley’s now iconic plastic 1967 edition. Since its debut almost 60 years ago, Milton Bradley’s Battleship game has sold more than 100 million copies. The game was among the first board games to be computerized in 1979, and today countless electronic versions exist.

Catan

First published by Kosmos in Germany, Catan (known earlier as Settlers of Catan) is one of the first German-style board games to achieve popularity outside of Europe. It is a strategic, competitive game in which players represent settlers establishing communities and cities on an island. Catan heralded a boom in modern hobbyist board gaming.  As of 2025, more than 45 million copies of Catan in 40 languages have sold, and the original game—as well as special versions and expansions—have won multiple international game awards.

Connect Four

Connect Four, also known under non-proprietary names, is commonplace in many U.S. households. Taking turns dropping discs into a vertical grid, players attempt to form a line of four discs in their color. While the game has long been mathematically solved, meaning that the first player can always win with the correct moves, the game remains popular. It may teach the youngest kids hand-eye coordination and pattern detection, and it underscores the benefits of thinking ahead. Whatever the benefits, kids of a certain age enjoy the game, and parents have found plenty of reasons to like it, too.

Cornhole

Cornhole boards and bean bags are common sights in the backyard or the bar patio. While the game is commonly associated with the American Midwest, it is enjoyed nationally and even internationally. Competing one-on-one or in teams, players attempt to throw bean bags at a slanted wooden board with a hole in it. They score one point for landing a bag on the board and three points for throwing a bag through the hole. The game is played with many house rules and regional variants. Cornhole’s simplicity and flexibility have made it a staple of the picnic, bonfire, and barbecue for adults and children alike.

Furby

Furby—a fuzzy creature with piglet ears, a bird beak, and drowsy, blinking eyes—debuted in 1998. It featured innovative technology, including adaptive language learning (pre-programmed) and sensors. More than 40 million Furbies sold within the first three years of production. It was reintroduced to a new generation of kids in 2023 with enhancements. For more than 25 years, Furby has encouraged interactive, imaginative play, and demonstrated the capabilities of sophisticated technology.

Scooter

First appearing as a homemade vehicle of two wheels, a wooden deck, and handlebars, the scooter began cruising American streets and sidewalks around the turn of the 20th century. Scooters continued to provide kids with easy, fast-enough, low-tech transportation for generations. Modern scooters made of lightweight materials and innovative technology, such as Razor Scooters, have transformed the mild-mannered two-wheeler into a vehicle of speed, dexterity, and durability suited for a variety of sporting events and competitions.

Slime

Slime has leveraged its squishy, squashy, tactile appeal to become a beloved plaything for generations of kids. From its commercial introduction in 1976, Slime has gone on to become an element of other playthings and a television star in its own right. Manufacturers produce slime under various brand names and with certain proprietary twists, but slime has also proliferated as a do-it-yourself project. Most importantly, slime encourages play that is messy and experimental.

Snow

Is snow just precipitation—or the ultimate vehicle for play? Packed into balls, it becomes a mostly harmless projectile that provides endless fun. It also supports slower, constructive play. It can be used to build a snow fort or make a snow angel. Sledding, skiing, and snowboarding offer electrifying downhill descents for the brave. Whether sculpted creatively or sledded or shredded upon, snow makes for a toy like no other.

Spirograph

A simple toy for creating geometric drawings or a complicated tool for understanding complex mathematical formulas? Either way, Spirograph has entertained and educated kids of all ages for 60 years. Spirograph was first packaged as a set of gears, rings, triangles, and straight bars. By placing a pen point into one hole of a gear and rotating it around the other gear—or inside another—users could create intricately patterned geometric drawings. Art or math, play or educational tool, Spirograph is a formula for fun.

Star Wars Lightsaber

When 20th Century Fox released the first Star Wars movie in 1977, no one imagined it would change the toy industry and popular entertainment so dramatically. Kenner released an official Star Wars Light Saber toy in 1978. The arsenal of toy lightsabers that followed—with lights and sounds—demonstrates the influence of popular culture on play, our fascination with mystical weapons, and the possibilities of technology.

Tickle Me Elmo

Tickle Me Elmo combined the appeal of Sesame Street’s stand-out character with a novel design and became the must-have toy of the 1996 holiday season. Putting electronics into a plush-type toy had been done before but Tickle Me Elmo took it to the next level and allowed the toy to emulate the experience of being tickled. Laughter is emotional and physical—it’s fun, but also a little uncomfortable. When Elmo was tickled, he laughed, then he laughed some more and shook with glee. Tickle Me Elmo relates to basic play elements—anticipation, surprise, and pleasure.

 

Trivial Pursuit

Trivial Pursuit’s brain-racking questions have been challenging players for more than 40 years. The game rewards a vast breadth of knowledge, with questions ranging from geography to entertainment, from history to art, and from science to sports. As individuals or in teams, players race to collect pie wedges in six colors by maneuvering around the board and successfully answering trivia questions. Available in various editions on a wide array of topics, Trivial Pursuit is a challenge for trivia enthusiasts of all stripes. By 2023, the game had sold more than 100 million copies.