Expansion Project

As the ultimate destination for all things play, The Strong must expand our facility and our services to meet a growing demand and our community’s growing needs. The expansion will house new, interactive exhibits and one-of-a-kind guest experiences that will generate more than $130 million in annual economic impact for the City of Rochester. Every aspect of our expansion will ensure that guests connect with the history and power of play and with each other.

Neighborhood of Play

The Strong’s museum expansion is the driving force behind the Neighborhood of Play—a new, vibrant, walkable neighborhood, revitalizing the downtown area surrounding The Strong. Market research shows that this expansion will attract up to 400,000 new guests each year, sharing the transformative power of play with a broader audience. The museum piece of this project is a new 1,000-car parking garage and a 90,000-square-foot expansion, which will further extend our reach beyond New York, drawing millions of people to play and learn at The Strong.

The neighborhood will include:

  • A national, family-friendly hotel operated by Indus Hospitality Group;
  • Market-rent housing and a mix of retail businesses operated by Konar Properties;
  • A new, state-of-the art, 90,000-square-foot museum expansion that will house new exhibits including The Strong’s World Video Game Hall of Fame;
  • And a playfully themed parking garage with ample covered spaces for visitors.

New Museum Experiences

Welcome Atrium and Admissions Area

The new “front door” of the museum will include improved guest amenities and admissions services, a new restaurant café, and an expanded museum gift shop.

Museum entrance

Immersive Video Game Experience Gallery

Guests will work their way through a combination of multimedia storytelling, innovative game mechanics, and augmented reality that will transform the way they think about play.

Level Up exhibit

World Video Game Hall of Fame Gallery

A new interactive home for The Strong’s World Video Game Hall of Fame will examine the impact of video games on our cultural history and highlight the iconic games and trailblazing innovators who have forever changed how we play, learn, and communicate.

World video game hall of fame exhibit

Women in Games Exhibit

This visionary component of the new galleries will showcase the museum’s unique collection of artifacts and historical materials that tell the often-unheralded story of women in games.

Women in Games exhibit

Outdoor Play Exhibit, Garden, and Café

Featuring interactive play areas, lush planting beds, and a relaxing terrace adjacent to an all-new café, this 17,000-square-foot whimsical space will connect guests with nature.

Outdoor play garden

High-Adventure Zone

Our High-Adventure Zone will be a white-knuckle—but absolutely safe—ropes course that will reward the body and mind with self-confidence and the desire to do it all over again.

High ropes course