Celebrate the legacy of Madame Beatrice Alexander, who founded the Madame Alexander Doll Company in 1923, at a new display on the museum’s first floor. Learn how Alexander changed the toy and doll industries and grew her company into a leading doll manufacturer.
Follow the evolution of the brand from the Great Depression to today and see more than 30 dolls from across the decades, including a cloth Alice in Wonderland doll, a Jacqueline Kennedy doll, pioneering fashion doll Cissy, classic […]
Raceway Arcade
Play your way through the history of electronic driving games and experience America’s long fascination with the need for speed at the original Raceway Arcade.
Start your engine and zip through the evolution of driving games in this highly interactive and artifact-rich exhibit designed for racing enthusiasts of all ages.
Produced by The Strong’s International Center for the History of Electronic Games.
Playable machines in Raceway Arcade require purchased tokens. Money collected from the sale of tokens helps maintain these original artifacts.
Presented in the Fidelis Care Gallery.
Material Girl
Inside the Closet of America’s Favorite Doll
Examples from the 1960s, such as Twist ‘n Turn Barbie, Sophisticated Lady, and Little Bow Pink, that showcase Barbie’s early style and elegance
Versions from the 1970s, from Silver Blues to Roller Skating Barbie, that reflect the loosening of the dress code and the counterculture movement
Dolls with the bold styles and bright colors of the 1980s, such as Lilac and Lovely, and that speak to historical moments from the decade, such as Astronaut Barbie
Examples that […]
Millennial Madness: The Toys that Shaped a Generation
Travel back to the 1990s—the era of grunge and the rising Internet— to explore the toys, dolls, and video games that shaped a generation at Millennial Madness, a new display featured in The Strong’s America at Play exhibit on the second floor. From Beanie Babies and Tickle Me Elmo to the Sega Genesis and Nintendo 64, learn about how these iconic playthings entertained and influenced more than 80 million kids:
Discover how changing technologies and widespread access to the Internet spurred […]
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