Monster High

Monster High hit the fashion doll scene in 2010. The first line included Frankie Stein, Clawdeen Wolf, Lagoona Blue, and Cleo de Nile. These were not just the children of vampires, mummies, werewolves, and sea creations, but complicated characters with backstories packaged in small diaries. Since their launch, Monster High dolls have defied traditional beauty standards, encouraged self-love and inclusivity, and broke the mold in the doll aisle. Monster High dolls also encourage imaginative play for children and adult collectors and inspire community.