Media Calendar

Last Updated October 3, 2014

For more information or photos: Shane Rhinewald at 585-410-6365 or
Kim Della Porta at 585-410-6325 or

The Strong Museum Exhibits and Events Calendar October through December 2014

Short-Term Exhibits

LEGO® Castle Adventure (October 4, 2014–February 1, 2015)

Hear ye, hear ye! LEGO® Castle Adventure is back by popular demand! Be a knight, be a princess, or become a noble craftsman using one of the greatest building materials of all time—LEGO bricks! Explore the majestic castle and sit upon the royal throne. Admire regal furnishings, including the family portrait and a decorative suit of armor—made entirely out of LEGO bricks. Take a tour of the king’s secret treasure room, dress in royal garb, build a LEGO brick topiary for the courtyard, and more. The exhibit was created by the Children’s Museum of Indianapolis in conjunction with LEGO Systems, Inc.

Upcoming Exhibits

Play Pals (December 6, 2014–Permanent)

Explore the history of dolls, action figures, toy soldiers, plush animals, and other toys of the imagination. Role play in a life-size dollhouse, play a teddy bear operation game, go on adventures at the action figure play station, and tend to stuffed animals at the animal hospital. View unique artifacts from The Strong’s collections including an early G.I. Joe prototype, a 1930s velvet Mickey Mouse stuffed animal, and the German Bild Lilli doll—a doll that dramatically inspired the creation of Barbie. An original exhibit produced by The Strong. (Play Pals is phase three of a five-phase project to transform the museum’s second floor into America at Play, a highly interactive exhibit on the history of play in America.) This project is made possible by a grant from the U.S. Institute of Museum and Library Services.

Trivial Pursuit®: A 50-State Adventure (February 13, 2015–May 10, 2015)

Jump into the game and explore the culture and history of the United States through dozens of interactive stations at Trivial Pursuit® A 50-State Adventure, opening Saturday, February 14. Travel from coast to coast learning about historical sites, iconic tourist destinations, and popular recreation and sports venues through hands-on activities, challenging puzzles and games, and a blend of classic and special edition Trivial Pursuit questions. Each section of the exhibit brims with activities specific to the customs and geography of regions across the country. The Trivial Pursuit® A 50-State Adventure exhibit was created by the Betty Brinn Children’s Museum in collaboration with Hasbro, Inc. Trivial Pursuit® 1059 USA. All Rights Reserved.  


Long-Term Exhibits

American Comic Book Heroes: The Battle of Good vs. Evil Meet Superman, Iron Man, Batman, and other comic book heroes in an exhibit that explores the history of superhero comic books in America. Climb up the side of a “building,” test your skills at Super Powers School, “fly” through the air like a superhero, and more. Kids will enjoy superhero dress up and role-play. Produced by The Strong.

The Berenstain Bears®: Down a Sunny Dirt Road An original exhibit straight from the pages of the beloved books. Step into the playful world of the Berenstain Bears including Main Street, Farmer Ben’s Farm, and Brother and Sister Bear’s Club Houses. Mama’s Quilt Shop, and Papa’s Workshop. Produced by The Strong in partnership with the Berenstain Family.

Can You Tell Me How to Get to Sesame Street? Step onto Sesame Street and go hands-on with activities you see on television. Enter Elmo’s crayon-colored television world, experience the famous brownstone facade of 123 Sesame Street, see yourself on television with the Muppets, “drive” around Sesame Street in a big yellow taxicab, sell movie tickets at the Circle in the Square Cinema ticket booth, and more. Produced by The Strong in collaboration with Sesame Workshop.

Dancing Wings Butterfly Garden®  Enjoy tropical weather year-round when you visit this glass-enclosed butterfly garden filled with live foliage, a cascading waterfall, birds and other wildlife, and approximately 800 colorful North American and tropical butterflies. (Additional admission charge of $4 for the butterfly garden for nonmembers and $3 for members. Prices subject to change.)

eGameRevolution® Play your way through the history of video games from pioneer Ralph s first Brown Box game to today’s high-tech Xbox 360. Enter a recreated, old-fashioned video arcade featuring more than two dozen operating historic video games, or visit one of several emulator stations around the gallery and challenge yourself to more than 40 classic and contemporary PC and console games. You can also play Giant Tetris, Pac-Man Battle Royale, Boom Blox on Wii, and step lively on an LED Lightspace floor. Show off your pinball powers on classic machines such as TRON: Legacy and The Addams Family. Young children will especially enjoy creating artwork with oversized translucent pegs on a gigantic Lite Brite-like wall. Produced by The Strong’s International Center for the History of Electronic Games.

Field of Play Discover the power of play in human learning and development at a multimedia theater presentation. Then unleash your playful side: walk through a giant kaleidoscope and create and view your own kaleidoscope patterns, use pulleys to power balls through a gigantic overhead ball machine, “drive” a drag racer, lose all perspective in the exaggerated perspective room, climb a rock wall, relax in the Jellyfish Jungle, and so much more. Produced by The Strong.

Game Time! Move like a piece on a giant game board through three centuries of American games, puzzles, and public amusements. On your way to the finish line, enjoy colorful displays of rare historic treasures from The Strong’s unparalleled game and puzzle collections—many never available to the public before. Produced by The Strong.

Kid to Kid Let your imagination roam freely through the world of communication. Climb aboard a giant helicopter and pilot the controls; prepare, stamp, weigh, and sort mail in the Kid to Kid post office; board a whaling ship; and so much more. Produced by The Strong.

Monopoly: An American Icon made Monopoly sets by Charles Darrow (1933), who is credited with marketing and popularizing the game fans have come to know and love. Produced byThe Strong.

National Toy Hall of Fame® Each November, the National Toy Hall of Fame at The Strong inducts toys that have achieved longevity and national significance in the world of play and imagination. The prestigious hall features historic examples of current toy inductees and play stations where you can race a Slinky, build with LEGO bricks, swivel a hula hoop, and play with blocks and puzzles. Entrance to the National Toy Hall of Fame is included with general museum admission fees. Produced by The Strong.

One History Place Amid original artifacts and reproductions, children explore mini-environments and get a taste of life as it was a century ago. Play dress up in the attic, plink piano keys in the parlor, “pump” water in the kitchen, and pretend to travel across the country at the train station. Produced by The Strong.

Rainbow Reef aquarium A 1,700-gallon coral reef tank displays a dazzling array of brilliantly colored fish, corals, anemones, shrimp, crabs, and other invertebrates. Come face-to-face with living creatures of the reef and observe their fascinating behaviors and marvelous survival adaptations. Additional aquarium tanks feature salt and fresh water fish environments.

Reading Adventureland Step into a life-sized pop-up book and follow the Yellow Brick Road into five literary landscapes from children’s books: Adventure Island (explore a pirate shipwreck, scale a cliff, and crawl through cave tunnels); Mystery Mansion (discover what lies behind the secret bookcase, decipher secret codes, and scour for clues like Nancy Drew or Encyclopedia Brown); Fairy Tale Forest (cross the Troll Bridge, step into Cinderella’s pumpkin coach, visit the Fairy Tale Cottage, climb a Beanstalk to the Giant’s Castle, and sit at King Arthur’s Round Table); the Upside-Down Nonsense House (a topsy-turvy house filled with ridiculous rhymes, silly food—green eggs and ham anyone?—tongue twisters, and mirror illusions); and the Wizard’s Workshop (mix up a magic potion and make a wand, wizard hat, or playful puppet). Produced by The Strong.

Wegmans Super Kids Market In this exhibit kids run the store. Cruise the aisles and fill your cart with a selection of colorful produce that looks so real, you can almost taste it. Check out the kid-sized Market Café—complete with organic foods, prepared foods, a coffee bar, and sushi bar. A special themed toddler area features a miniature organic farm; and deli, meat, seafood, and bakery departments are filled with highly interactive stations for dramatic role-playing. Make a “brick oven” pizza, run the bakery, scan bar-coded products at six working check-out counters, and much more! Kids produce their own commercials and cooking shows in the WKID-TV station. Produced by The Strong in collaboration with Wegmans Food Markets.

TimeLab Travel through time as you explore changing American trends in food, fashion, music, and more. This learning laboratory brims with playful objects from America’s past and present including sports gear, photographs, shoes, and clothing. Enter TimeLab on the only operating time-travel machine in North America. Visit DanceLab where you can cast shadow patterns as you dance to music through the decades. Produced by The Strong.


 Dec. 1 & 15

Mondays—Storytime Club. Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punched and receive a free children’s book! This month: Winter Wonderland. Included with general museum admission fees.

 Dec. 6 & 7

Saturday & Sunday—Play Pals Exhibit Opening. Explore the history of dolls, action figures, toy soldiers, plush animals, and other toys of the imagination. Role-play in a life-size dollhouse, go on adventures at the action figure play station, and tend to teddy bears and other stuffed animals at the teddy bear check-up area. Cozy up next to your pal and enjoy interactive musical performances by Billy Kelly, nationally recognized children’s performer, on Saturday at 11:30 a.m. and 1:30 p.m. and Sunday at 1 and 2:30 p.m. Kelly’s “I’m Thinking of an Animal” video series appears on PBS stations nationwide, including Rochester’s WXXI. Included with general museum admission fees. Included with general museum admission fees.

 Dec. 8

Monday—Monday Kicks for Ages 2 to 6. Playful learning activities designed for 2- to 6-year-olds, one Monday a month from 10 a.m. to 2 p.m. This Month: Let It Snow. Create a musical snowstorm of sound using instruments; hear books about the season including The Snowy Day and The Mitten; and craft your own wintery scene with paper, stickers, and chalk. Play with pretend snow and woodland animal puppets, and participate in a mitten matching activity. Included with general museum admission fees.

 Dec. 15

Monday—Storytime Club. (See December 1 listing.)

 Dec. 20

Saturday—Reindeer Run. Sprint over to The Strong and get into the action at the third annual Reindeer Run, a unique, family-friendly foot race. Produced by YellowJacket Racing and sponsored by Fleet Feet Sports, the all-ages run is downtown Rochester’s only winter 5K event and includes a kids’ race series. Fees apply.

 Dec. 20Jan 4 

Saturday–Sunday—LEGO Castle Adventure SchoolBreak Week. Explore the LEGO® Castle Adventure exhibit, featuring LEGO models of real-world castles created by LEGO Master Builders. Train like a knight in the jousting field, construct a virtual castle wall using 3-D computer technology, and admire royal furnishings including a decorative suit of armor—made entirely out of LEGO bricks. Get creative and construct your own paper brick to take home. Try your hand strategy games that have challenged people for centuries including Red Dragon, Nine Men’s Morris, puzzles, and an oversized game of chess.

Museum Hours:

Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to 5 p.m. Closed September 19, November 27 (Thanksgiving Day), and December 25 (Christmas Day).

Admission Fees: (does not include admission to Dancing Wings Butterfly Garden®): age 2 and older $13.50, under age 2 free, members free.

Admission to Dancing Wings Butterfly Garden: General admission fee plus $3 for members, $4 for nonmembers, under age 2 free. Entry is by timed ticket only.

Parking: Free parking is available at the museum during regular museum hours for all guests on a first-come, first-served basis. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.