Media Calendar

Last Updated July 31, 2015

For more information or photos: Shane Rhinewald at 585-410-6365 or srhinewald@museumofplay.org
Kim Della Porta at 585-410-6325 or kdellaporta@museumofplay.org

The Strong Museum Exhibits and Events Calendar June through December 2015

Short-Term Exhibits

Boardwalk Arcade (Through September 7, 2015)
Step right up. This favorite summertime exhibit is back and better than ever! Celebrate seaside amusements in all their beeping, blipping, and vibrant glory. Stroll through a scene that evokes the heyday of 19th- and early 20th-century resorts such as Coney Island and Atlantic City, where Americans flocked from around the country for good old summertime fun. Learn about the history of these popular amusements and their impact on American culture. Try your skill at arcade and redemption games, snap a photo with beach props and cut-outs, and much more. An original exhibit produced by The Strong’s International Center for the History of Electronic Games.

Racers: The Thrill of Driving Games (Through September 7, 2015)
Explore America’s long fascination with the need for speed. Start your engine and zip through the evolution of driving games, beginning with the electromechanical Motorcycle (1974), all the way through arcade classics such as Pole Position 2 (1983), Out Run (1987), Cruisn’ USA (1994), and Mario Kart GP 2 (2007). Also, see rare artifacts from The Strong’s collections, including early racing board games and the once controversial Death Race (1974). An original exhibit produced by The Strong’s International Center for the History of Electronic Games.

Upcoming Exhibits

Toy Halls of Fame (September 18, 2015—Permanent)
The new, cutting-edge Toy Halls of Fame exhibit features five themed areas—imagine, create, build, move, and compete—where guests go hands-on with the toys beloved by generations. Displays featuring The Strong’s National Toy Hall of Fame inductees are paired with displays featuring toy industry luminaries recognized by the Toy Industry of America’s Toy Industry Hall of Fame. An original exhibit produced by The Strong. Press preview on September 17. Opening Weekend Celebration on September 19 and 20.

Sid the Science Kid: The Super-Duper Exhibit! (October 3, 2015–January 24, 2016)
This exhibit brings the award-winning PBS KIDS TV series Sid the Science Kid to life. For the first time ever, children can step into Sid’s world and become science kids themselves as they discover and investigate everyday science questions around Sid’s home, and at school—in the Super Fab Lab and on the playground. Through hands-on activities, kids use scientific tools and thinking to learn about simple machines, the laws of motion, magnetism, air power, and the five senses.

Sid the Science Kid: The Super-Duper Exhibit! created by The Magic House® in collaboration with The Jim Henson Company.

Playing with Power: Celebrating 30 Years of the Nintendo Entertainment System (October 24, 2015–Jan. 24, 2016)

Explore the history of Nintendo and trace the evolution of its groundbreaking Nintendo Entertainment System (NES). Learn about Nintendo’s storied past as a producer of games, toys, and other playthings by viewing unique Nintendo-produced artifacts from The Strong’s collections. The see original NES hardware design documents and watch a video of the NES hardware designer talking about the system’s debut. Jump into the action with playable original games, including Duck Hunt and Super Mario Bros. 1, 2, and 3. An original exhibit produced by The Strong’s International Center for the History of Electronic Games in partnership with Ritsumeikan University in Kyoto, Japan.

Build, Drive, Go (December 6, 2015–permanent)
Explore vehicles of all sorts, from trucks and trains to cranes and boats. Design your own race track, build skyscrapers with LEGO bricks, play I-Spy with dollhouses, use computer programs to craft your own town, work at a construction site using Tonka trucks, and view vehicle- and building-related artifacts from the museum collections, including a 1865 tinplate train from George Brown, a 1869 tinplate clockwork boat from Ives, Blakeslee, & Co., and a Britton & Eaton’s log cabin play house from 1870 (a precursor to Lincoln Logs). An original exhibit produced by The Strong.

 

Long-Term Exhibits

American Comic Book Heroes: The Battle of Good vs. Evil Meet Superman, Iron Man, Batman, and other comic book heroes in an exhibit that explores the history of superhero comic books in America. Climb up the side of a “building,” test your skills at Super Powers School, “fly” through the air like a superhero, and more. Kids will enjoy superhero dress up and role-play. Produced by The Strong.

The Berenstain Bears®: Down a Sunny Dirt Road An original exhibit straight from the pages of the beloved books. Step into the playful world of the Berenstain Bears including Main Street, Farmer Ben’s Farm, and Brother and Sister Bear’s Club Houses. Mama’s Quilt Shop, and Papa’s Workshop. Produced by The Strong in partnership with the Berenstain Family.

Can You Tell Me How to Get to Sesame Street? Step onto Sesame Street and go hands-on with activities you see on television. Enter Elmo’s crayon-colored television world, experience the famous brownstone facade of 123 Sesame Street, see yourself on television with the Muppets, “drive” around Sesame Street in a big yellow taxicab, sell movie tickets at the Circle in the Square Cinema ticket booth, and more. Produced by The Strong in collaboration with Sesame Workshop.

Dancing Wings Butterfly Garden®  Enjoy tropical weather year-round when you visit this glass-enclosed butterfly garden filled with live foliage, a cascading waterfall, birds and other wildlife, and approximately 800 colorful North American and tropical butterflies. (Additional admission charge of $4 for the butterfly garden for nonmembers and $3 for members. Prices subject to change.)

eGameRevolution® Play your way through the history of video games from pioneer Ralph Baer’s first Brown Box game to today’s high-tech Xbox 360. Enter a recreated, old-fashioned video arcade featuring more than two dozen operating historic video games, or visit one of several emulator stations around the gallery and challenge yourself to more than 40 classic and contemporary PC and console games. You can also play Giant Tetris, Pac-Man Battle Royale, Boom Blox on Wii, and step lively on an LED Lightspace floor. Show off your pinball powers on classic machines such as TRON: Legacy and The Addams Family. Young children will especially enjoy creating artwork with oversized translucent pegs on a gigantic Lite Brite-like wall. Produced by The Strong’s International Center for the History of Electronic Games.

Field of Play Discover the power of play in human learning and development at a multimedia theater presentation. Then unleash your playful side: walk through a giant kaleidoscope and create and view your own kaleidoscope patterns, use pulleys to power balls through a gigantic overhead ball machine, “drive” a drag racer, lose all perspective in the exaggerated perspective room, climb a rock wall, relax in the Jellyfish Jungle, and so much more. Produced by The Strong.

Game Time! Move like a piece on a giant game board through three centuries of American games, puzzles, and public amusements at Game Time! Check out oversized versions of Connect Four, Rush Hour, and Battleship; and a flashing, electronic, big-screen toy bingo. Challenge yourself to a gaggle of games including Jenga, air hockey, dome hockey, paper football, pinball, word search games, tangrams, puzzles, and dominoes. Trace the history of board-, card-, and role-playing games through a multimedia timeline showcasing historic artifacts, photographs, advertisements, and videos. Produced by The Strong.

Kid to Kid Let your imagination roam freely through the world of communication. Climb aboard a giant helicopter and pilot the controls; prepare, stamp, weigh, and sort mail in the Kid to Kid post office; board a whaling ship; and so much more. Produced by The Strong.

Monopoly: An American Icon Discover the surprising story of one of America’s favorite games in this display of rare and historic versions of Monopoly never before gathered in one place. On view are significant landmark games including a 1913 John Heap Monopoly set, which was a key piece of evidence in a Monopoly copyright dispute, and two hand-made Monopoly sets by Charles Darrow (1933), who is credited with marketing and popularizing the game fans have come to know and love. Produced by The Strong.

One History Place Amid original artifacts and reproductions, children explore mini-environments and get a taste of life as it was a century ago. Play dress up in the attic, plink piano keys in the parlor, “pump” water in the kitchen, and pretend to travel across the country at the train station. Produced by The Strong.

Play Pals Play house, heal a teddy bear, and save the world. Play Pals traces the evolution of dolls, action figures, toy soldiers, and plush animals through three centuries of American history. Step into a life-size dollhouse complete with kitchen, nursery, garden, and family car. Measure, weigh, and test the vital signs of your favorite stuffed animals in the GUND Teddy Bear Check-Up area. Steady your hand and test your reflexes with a teddy bear operation game. Create stories at the action adventure table with toy soldiers, superhero action figures, and ferocious dinosaurs. View unique artifacts from The Strong’s collections including an early G.I. Joe prototype, a 1930s velvet Mickey Mouse stuffed animal, and the German Bild Lilli doll—a doll that dramatically inspired the creation of Barbie. An original exhibit produced by The Strong. This project is made possible in part by a grant from the U.S. Institute of Museum and Library Services. The GUND Teddy Bear Check-Up area is generously sponsored by GUND®. Newborn Nursery baby dolls and clothing courtesy of the Madame Alexander Doll Company.

Rainbow Reef aquarium A 1,700-gallon coral reef tank displays a dazzling array of brilliantly colored fish, corals, anemones, shrimp, crabs, and other invertebrates. Come face-to-face with living creatures of the reef and observe their fascinating behaviors and marvelous survival adaptations. Additional aquarium tanks feature salt and fresh water fish environments.

Reading Adventureland Step into a life-sized pop-up book and follow the Yellow Brick Road into five literary landscapes from children’s books: Adventure Island (explore a pirate shipwreck, scale a cliff, and crawl through cave tunnels); Mystery Mansion (discover what lies behind the secret bookcase, decipher secret codes, and scour for clues like Nancy Drew or Encyclopedia Brown); Fairy Tale Forest (cross the Troll Bridge, step into Cinderella’s pumpkin coach, visit the Fairy Tale Cottage, climb a Beanstalk to the Giant’s Castle, and sit at King Arthur’s Round Table); the Upside-Down Nonsense House (a topsy-turvy house filled with ridiculous rhymes, silly food—green eggs and ham anyone?—tongue twisters, and mirror illusions); and the Wizard’s Workshop (mix up a magic potion and make a wand, wizard hat, or playful puppet). Produced by The Strong.

Wegmans Super Kids Market In this exhibit kids run the store. Cruise the aisles and fill your cart with a selection of colorful produce that looks so real, you can almost taste it. Check out the kid-sized Market Café—complete with organic foods, prepared foods, a coffee bar, and sushi bar. A special themed toddler area features a miniature organic farm; and deli, meat, seafood, and bakery departments are filled with highly interactive stations for dramatic role-playing. Make a “brick oven” pizza, run the bakery, scan bar-coded products at six working check-out counters, and much more! Nearby, kids produce their own commercials and cooking shows in the WKID-TV station. Produced by The Strong in collaboration with Wegmans Food Markets.

TimeLab Travel through time as you explore changing American trends in food, fashion, music, and more. This learning laboratory brims with playful objects from America’s past and present including sports gear, photographs, shoes, and clothing. Enter TimeLab on the only operating time-travel machine in North America. Produced by The Strong.

Toy Halls of Fame (September 18, 2015—Permanent) The new, cutting-edge Toy Halls of Fame exhibit features five themed areas—imagine, create, build, move, and compete—where guests go hands-on with the toys beloved by generations. Displays featuring The Strong’s National Toy Hall of Fame inductees pair with displays featuring toy industry luminaries recognized by the Toy Industry of America’s Toy Industry Hall of Fame

DAILY EVENTS
July through December 2015

July 2015

6–10

Monday–Friday—Summer of Fun: Swashbucklers and Scallywags. Discover an ocean of adventure! Learn to talk like a pirate and create a sea captain’s hat. Walk the plank and swab the deck to collect a piece of gold from the treasure chest. Meet Olympic fencer Iris Zimmermann between 11 a.m. and 2 p.m. on Monday, Wednesday, and Thursday only. Watch high-energy fencing demonstrations, try on gear, and more. Included with general museum admission fees. Summer of Fun sponsored by WPXY and WBZA.

11 Saturday—ADA Legacy Bus Tour. In celebration of the 25th anniversary of the Americans with Disabilities Act (ADA), the ADA Legacy Bus Tour makes a special stop at The Strong museum. Learn about the ADA and disability rights through a series of free outdoor activities. Hosted by the Center for Disability Rights.

13–17

Monday–Friday—Summer of Fun: Fairies and Elves. View an award-winning display of fairy houses from The Corn Hill Arts Festival Fairy House Tour, make a fairy-themed craft, try on butterfly wings, and more. Meet a woodland fairy or elf from 11 a.m. to 3 p.m. each day. Enjoy half-price admission to Dancing Wings Butterfly Garden. (Limited quantity. Timed tickets available for purchase at the museum admission desk.) On Monday only, meet Fairy Houses author Tracy Kane. Summer of Fun sponsored by WPXY and WBZA.

20–24

Monday–Friday—Summer of Fun: Wild, Wild West. Ride in for a wild west adventure. Test rodeo skills at Rodeo Rosie’s Ranch, sift for gold, round up cattle, and listen to campfire stories. Groom the stable horses, make a paper cowboy hat or sheriff badge to take home, and more. Included with general museum admission fees. Summer of Fun sponsored by WPXY and WBZA.

27–31

Monday–Friday—Summer of Fun: Super Sleuths. Hone detective skills, investigate a crime scene, and try to find the culprit. Make a disguise, see if you can crack a code, and vote for your favorite Scooby-Doo villain. Included with general museum admission fees. Summer of Fun sponsored by WPXY and WBZA.

29

Wednesday—Makin’ Larvae: A Honey Bee Love Story Performance. Enjoy the comical, interactive theater show Makin’ Larvae: A Honey Bee Love Story at 11:30 a.m. and 1:30 p.m. The 30-minute family-friendly performance includes music, dancing, silliness, and educational content designed to create awareness about honey bee conservation.

 

August 2015

3–7

Monday–Friday—Summer of Fun: Dancing with The Strong. Get grooving with dancing and movement activities. On Monday only, watch a live performance by A Moving Experience, the Arc of Monroe County’s modern dance troupe. Make a rainbow dancing stick to take home. Included with general museum admission fees. Summer of Fun sponsored by WPXY and WBZA.

10–14

Monday–Friday—Summer of Fun: Storybook Stars. Come dressed as your favorite storybook character and meet a star from your favorite literary classics each day such as Rapunzel, Little Red Riding Hood, and Alice from Wonderland from 11 a.m. to 3 p.m. Listen to stories read aloud, and make your own fairy-tale puppets and put on a puppet show. Included with general museum admission fees. Summer of Fun sponsored by WPXY and WBZA.

17–21

Monday–Friday—Summer of Fun: Jugglers and Jokesters. Enjoy strolling and “pop-up” performances by Flower City Vaudeville. Learn to juggle, and make a joke book and jester hat to take home. Included with general museum admission fees. Summer of Fun sponsored by WPXY and WBZA.

26

Wednesday—The Happiest Hour. Happy Hour just got happier! Adults 21 and older can enjoy a game-filled evening of museum exploration, complimentary bar-style snacks courtesy of Marshall Street Bar and Grill, and a cash bar featuring the local beers of Roc Brewing Co. during The Happiest Hour at The Strong museum. The evening will also feature costumed characters, an opportunity to try fencing with the Rochester Fencing Club, and a foam dart battle obstacle course. Tickets can be purchased in advance for $10 or at the door for $12. The evening is presented by The Strong Play Makers, a volunteer group of young professionals. All proceeds from this event support The Strong’s community outreach. The event is made possible by generous sponsors: Marshall Street Bar and Grill, Roc Brewing Co., Glow City, City Newspaper, 96.5 WCMF, Yelp, Rochester Fencing Club, and Rochester Foam Dart League.

 

September 2015

14, 21 & 28

Monday—Storytime Club. Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: ABCs and 123s. Included with general museum admission fees.

17

Thursday—Toy Halls of Fame Ribbon Cutting. The new state-of-the-art Toy Halls of Fame exhibit is revealed at a public ceremony at 10 a.m. Included with general museum admission fees. (Please note: The museum will close at 3 p.m.)

19 & 20

Saturday & Sunday—Toy Halls of Fame Exhibit Opening. Experience the new, cutting-edge Toy Halls of Fame exhibit and discover five themed areas—imagine, create, build, move, and compete—where guests go hands-on with the toys beloved by generations. Displays featuring The Strong’s National Toy Hall of Fame inductees paired with displays featuring toy industry luminaries recognized by the Toy Industry of America’s Toy Industry Hall of Fame. Included with general museum admission fees.

21

Monday—Storytime Club. (See September 14 listing.)

28

Monday—Storytime Club. (See September 14 listing.)

 

October 2015

2

Friday—Play Ball. Attend Rochester’s most playful gala for grown-ups only—the Play Ball! Explore the museum while enjoying great entertainment, live and silent auctions, delicious food, and creative cocktails. Proceeds from The Play Ball benefit The Strong’s educational mission. Fees apply. (Please note: Museum will be closed on October 2)

3 & 4

Saturday & Sunday—Sid the Science Kid: The Super-Duper Exhibit! Opening. This exhibit brings the award-winning PBS KIDS TV series Sid the Science Kid to life. For the first time ever, kids can step into Sid’s world and become science kids themselves as they discover and investigate everyday science questions around Sid’s home, and at school—in the Super Fab Lab and on the playground. Through hands-on activities, kids use scientific tools and thinking to learn about simple machines, the laws of motion, magnetism, air power, and the five senses. Opening weekend only, guests can make a microphone craft, meet and take photos with Sid! Included with general museum admission fees. Sid the Science Kid: The Super-Duper Exhibit! created by The Magic House® in collaboration with The Jim Henson Company

5, 19 & 26

Monday—Storytime Club. Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: Fantastic Fall. Included with general museum admission fees.

7

Wednesday—Balloons Around the World. Be amazed as local balloon artists, including Larry Moss and Kelly Cheatle of Airigami, create a large balloon sculpture to help celebrate the 16th annual Balloons Around the World event. Included with general museum admission fees.

10–12

Saturday–Monday—Science Fun with Sid Columbus Day Weekend. Meet and take photos with Sid. Explore the exhibit and create your own science journal, just like Sid’s! Stop by Science Stations to experiment with magnets, use magnifying glasses, build catapults, and more. Included with general museum admission fees.

19

Monday—Storytime Club. (See October 5 listing.)

24 & 25 Saturday & Sunday—Playing with Power: Celebrating 30 Years of the Nintendo Entertainment System Exhibit Opening. Explore the history of Nintendo and trace the evolution of its groundbreaking Nintendo Entertainment System. Opening weekend only, meet Mario and enjoy juggling and magic tricks by Magical John featuring Nintendo’s iconic video game characters on Saturday at 11 a.m., noon, and 1 p.m. and Sunday at 1 and 2 p.m. Challenge family members to guess popular video game characters by their silhouettes and create a Nintendo-inspired craft. Included with general museum admission fees.

26

Monday—Storytime Club. (See October 5 listing.)

30

Friday—Toddler Trick-or-Treat. Halloween activities and prizes for the littlest trick-or-treaters. Meet favorite storybook characters, dance to Halloween tunes, and play games from 10 a.m. to 2 p.m. Included with general museum admission fees.

 

November 2015
2 Monday—Monday Kicks for Ages 2 to 6. Playful learning activities designed for 2- to 6-year-olds, one Monday a month from 10 a.m. to 2 p.m. This Month: Playing with Science. Included with general museum admission fees.

5

Thursday—National Toy Hall of Fame Induction. The 2015 toy honorees are revealed at a public ceremony that takes place at 10:30 a.m. Included with general museum admission fees.

7 & 8

Saturday & Sunday—National Toy Hall of Fame Celebration. A weekend of toy-filled revelry in conjunction with the 2015 National Toy Hall of Fame toy induction. Included with general museum admission fees.

9, 16 & 23

Monday—Storytime Club. Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: Holiday Traditions. Included with general museum admission fees.

11

Wednesday (Veteran’s Day)—Get Ready for The Nutcracker and A Christmas Carol. Storytelling, dance, and theater presented in conjunction with upcoming performances of The Nutcracker, featuring members of the Rochester City Ballet, and A Christmas Carol, featuring actors from Geva Theatre Center. Included with general museum admission fees.

14 & 15

Saturday & Sunday—In Another Galaxy Weekend. Come dressed as your favorite science fiction character and meet members of the 501st Legion (Vader’s Fist) and the Rebel Legion. Pose for pictures in the dress-up area, get a temporary tattoo, make crafts, and play sci-fi arcade games. In Another Galaxy Weekend is not sponsored or endorsed by Lucasfilm Ltd or Walt Disney Studios. Included with general museum admission fees.

16

Monday—Storytime Club. (See November 9 listing.)

23

Monday—Storytime Club. (See November 9 listing.)

 

December 2015

5 & 6

Saturday & Sunday—Build, Drive, Go Exhibit Opening. Explore vehicles of all sorts, from trucks and trains to cranes and boats. Design a race track, build skyscrapers with LEGO bricks, play I-Spy with dollhouses, use computer programs to design a town, work at a construction site using Tonka trucks, and more. View vehicle- and building-related artifacts from the museum collections, including a 1865 tinplate train from George Brown; a 1869 tinplate clockwork boat from Ives, Blakeslee, & Co.; and an Ellis, Britton & Eaton log cabin play house from 1870 (a precursor to Lincoln Logs). An original exhibit produced by The Strong. An original exhibit produced by The Strong. Included with general museum admission fees.

7 Monday—Monday Kicks for Ages 2 to 6. Playful learning activities designed for 2- to 6-year-olds, one Monday a month from 10 a.m. to 2 p.m. This Month: Wonderful Wintertime. Included with general museum admission fees.

7 & 14

Monday—Storytime Club. Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: Winter Wonders. Included with general museum admission fees.

14

Monday—Storytime Club. (See December 7 listing.)

19 Saturday—Reindeer Run. Sprint over to The Strong and get into the action at the fourth annual Reindeer Run, a unique, family-friendly foot race. Produced by YellowJacket Racing and sponsored by Fleet Feet Sports, the all-ages run is downtown Rochester’s only winter 5K event and includes kids’ race series. To register, please visit http://yellowjacketracing.com/events/reindeer-run-5k-kids-race-benefit-strong-museum/. Fees apply.

26–January 3

Saturday–Sunday—Sid the Science Kid School-Break Week. Meet and take photos with Sid from the PBS KIDS TV series Sid the Science Kid from 11 a.m. to 2 p.m. Monday to Saturday and 1 to 4 p.m. on Sunday. Discover and investigate everyday science questions around Sid’s home, and at school—in the Super Fab Lab and on the playground. Use scientific tools and thinking to learn about simple machines, the laws of motion, magnetism, air power, and the five senses. Included with general museum admission fees.

 

About The Strong

The Strong is the only collections-based museum in the world devoted solely to play. It is home to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, Woodbury School, and the American Journal of Play and houses the world’s largest and most comprehensive collection of historical materials related to play.

Known widely as the nation’s museum of play, The Strong blends the best features of both history museums (extensive collections) and children’s museums (high interactivity) to explore the ways in which play encourages learning, creativity, and discovery and illuminates cultural history.

For more information about the museum, please visit museumofplay.org.

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Museum Hours:

Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to 5 p.m. The Strong museum is open 362 days a year. In 2015, the museum is closed only on October 2 (The Play Ball gala), November 26 (Thanksgiving Day), and December 25 (Christmas Day). The museum will also close early on September 17.

Admission Fees: (does not include admission to Dancing Wings Butterfly Garden®): age 2 and older $13.50, under age 2 free, members free.

Admission to Dancing Wings Butterfly Garden: General admission fee plus $3 for members, $4 for nonmembers, under age 2 free. Entry is by timed ticket only.

Parking: Free parking is available at the museum for all guests on a first-come, first-served basis during regular museum hours. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.