Media Calendar

Last Updated March 9, 2015

For more information or photos: Shane Rhinewald at 585-410-6365 or srhinewald@museumofplay.org
Kim Della Porta at 585-410-6325 or kdellaporta@museumofplay.org

The Strong Museum Exhibits and Events Calendar March through June 2015

Short-Term Exhibits

Trivial Pursuit®: A 50-State Adventure (February 14, 2015–May 10, 2015)
Jump into the game and explore the culture and history of the United States through dozens of interactive stations at Trivial Pursuit®: A 50-State Adventure. Travel from coast to coast learning about historical sites, iconic tourist destinations, and popular recreation and sports venues through hands-on activities, challenging puzzles and games, and a blend of classic and special edition Trivial Pursuit® questions. Each section of the exhibit brims with activities specific to the customs and geography of regions across the country.

The Trivial Pursuit®: A 50-State Adventure exhibit was created by the Betty Brinn Children’s Museum in collaboration with Hasbro, Inc. Trivial Pursuit®, the associated logo, the distinctive design of the game board, trivia cards, game tokens, and scoring wedges are all trademarks of Hasbro and are used with permission. 1981, 2015 Hasbro, Pawtucket, RI 02861-1059 USA. All Rights Reserved.    

Joey and Johnny, the Ninjas (March 2, 2015–May 10, 2015)
Explore the new Joey and Johnny, the Ninjas exhibit, based on the illustrated novel series by Rochester artists and writers Chris Pallace and Kevin Serwacki. The exhibit includes original artwork, photo ops with characters Joey and Johnny, and information about how to create a book. The exhibit also features replica ninja weapons, along with their toy counterparts from The Strong’s collections; ethereal, paper lanterns; and a 2D- relief of a Japanese archway. Guests can make a ninja mask to take home and test out their ninja skills on an arcade version of Fruit Ninja. The exhibit remains on view until May 10, 2015.

Upcoming Exhibits

Boardwalk Arcade (May 30, 2015–September 7, 2015)
Step right up. This favorite summertime exhibit is back and better than ever! Celebrate seaside amusements in all their beeping, blipping, and vibrant glory. Stroll through a scene that evokes the heyday of 19th- and early 20th-century resorts such as Coney Island and Atlantic City, where Americans flocked from around the country for good old summertime fun. Learn about the history of these popular amusements and their impact on American culture. Try your skill at arcade and redemption games, snap a photo with beach props and cut-outs, and much more. An original exhibit produced by The Strong’s International Center for the History of Electronic Games.

Racers: The Thrill of Driving Games (May 30, 2015–September 7, 2015)
Explore America’s long fascination with the need for speed. Start your engine and zip through the evolution of driving games, beginning with the electromechanical Motorcycle (1974), all the way through arcade classics such as Pole Position 2 (1983), Out Run (1987), Cruisn’ USA (1994), and Mario Kart GP 2 (2007). Also, see rare artifacts from The Strong’s collections, including early racing board games and the once controversial Death Race (1974). An original exhibit produced by The Strong’s International Center for the History of Electronic Games.

Toy Halls of Fame (September 18, 2015—Permanent)
The new, cutting-edge Toy Halls of Fame exhibit features five themed areas—imagine, create, build, move, and compete—where guests go hands-on with the toys beloved by generations. Displays featuring The Strong’s National Toy Hall of Fame inductees pair with displays featuring toy industry luminaries recognized by the Toy Industry of America’s Toy Industry Hall of Fame.

Sid the Science Kid: The Super-Duper Exhibit (October 3, 2015–January 24, 2016)
This exciting exhibit brings the award-winning PBS KIDS TV series Sid the Science Kid to life. For the first time ever, kids can step into Sid’s world and become “science kids” themselves as they discover and investigate everyday science questions around Sid’s home, and at school–in the Super Fab Lab and on the playground. Through hands-on activities, kids use scientific tools and thinking to learn about simple machines, the laws of motion, magnetism, air power, and the five senses.

Sid the Science Kid: The Super-Duper Exhibit! created by The Magic House® in collaboration with The Jim Henson Company.

Build, Drive, Go (December 6, 2015–permanent)
Explore vehicles of all sorts, from trucks and trains to cranes and boats. Design your own race track, build skyscrapers with LEGO bricks, play I-Spy with dollhouses, use computer programs to craft your own town, work at a construction site using Tonka trucks, and view vehicle- and building-related artifacts from the museum collections, including a 1865 tinplate train from George Brown, a 1869 tinplate clockwork boat from Ives, Blakeslee, & Co., and a Britton & Eaton’s log cabin play house from 1870 (a precursor to Lincoln Logs). An original exhibit produced by The Strong.

 

Long-Term Exhibits

American Comic Book Heroes: The Battle of Good vs. Evil Meet Superman, Iron Man, Batman, and other comic book heroes in an exhibit that explores the history of superhero comic books in America. Climb up the side of a “building,” test your skills at Super Powers School, “fly” through the air like a superhero, and more. Kids will enjoy superhero dress up and role-play. Produced by The Strong.

The Berenstain Bears®: Down a Sunny Dirt Road An original exhibit straight from the pages of the beloved books. Step into the playful world of the Berenstain Bears including Main Street, Farmer Ben’s Farm, and Brother and Sister Bear’s Club Houses. Mama’s Quilt Shop, and Papa’s Workshop. Produced by The Strong in partnership with the Berenstain Family.

Can You Tell Me How to Get to Sesame Street? Step onto Sesame Street and go hands-on with activities you see on television. Enter Elmo’s crayon-colored television world, experience the famous brownstone facade of 123 Sesame Street, see yourself on television with the Muppets, “drive” around Sesame Street in a big yellow taxicab, sell movie tickets at the Circle in the Square Cinema ticket booth, and more. Produced by The Strong in collaboration with Sesame Workshop.

Dancing Wings Butterfly Garden®  Enjoy tropical weather year-round when you visit this glass-enclosed butterfly garden filled with live foliage, a cascading waterfall, birds and other wildlife, and approximately 800 colorful North American and tropical butterflies. (Additional admission charge of $4 for the butterfly garden for nonmembers and $3 for members. Prices subject to change.)

eGameRevolution® Play your way through the history of video games from pioneer Ralph Baer’s first Brown Box game to today’s high-tech Xbox 360. Enter a recreated, old-fashioned video arcade featuring more than two dozen operating historic video games, or visit one of several emulator stations around the gallery and challenge yourself to more than 40 classic and contemporary PC and console games. You can also play Giant Tetris, Pac-Man Battle Royale, Boom Blox on Wii, and step lively on an LED Lightspace floor. Show off your pinball powers on classic machines such as TRON: Legacy and The Addams Family. Young children will especially enjoy creating artwork with oversized translucent pegs on a gigantic Lite Brite-like wall. Produced by The Strong’s International Center for the History of Electronic Games.

Field of Play Discover the power of play in human learning and development at a multimedia theater presentation. Then unleash your playful side: walk through a giant kaleidoscope and create and view your own kaleidoscope patterns, use pulleys to power balls through a gigantic overhead ball machine, “drive” a drag racer, lose all perspective in the exaggerated perspective room, climb a rock wall, relax in the Jellyfish Jungle, and so much more. Produced by The Strong.

Game Time! Move like a piece on a giant game board through three centuries of American games, puzzles, and public amusements at Game Time! Check out oversized versions of Connect Four, Rush Hour, and Battleship; and a flashing, electronic, big-screen toy bingo. Challenge yourself to a gaggle of games including Jenga, air hockey, dome hockey, paper football, pinball, word search games, tangrams, puzzles, and dominoes. Trace the history of board-, card-, and role-playing games through a multimedia timeline showcasing historic artifacts, photographs, advertisements, and videos. Produced by The Strong.

Kid to Kid Let your imagination roam freely through the world of communication. Climb aboard a giant helicopter and pilot the controls; prepare, stamp, weigh, and sort mail in the Kid to Kid post office; board a whaling ship; and so much more. Produced by The Strong.

Monopoly: An American Icon Discover the surprising story of one of America’s favorite games in this display of rare and historic versions of Monopoly never before gathered in one place. On view are significant landmark games including a 1913 John Heap Monopoly set, which was a key piece of evidence in a Monopoly copyright dispute, and two hand-made Monopoly sets by Charles Darrow (1933), who is credited with marketing and popularizing the game fans have come to know and love. Produced by The Strong.

One History Place Amid original artifacts and reproductions, children explore mini-environments and get a taste of life as it was a century ago. Play dress up in the attic, plink piano keys in the parlor, “pump” water in the kitchen, and pretend to travel across the country at the train station. Produced by The Strong.

Play Pals Play house, heal a teddy bear, and save the world. Play Pals traces the evolution of dolls, action figures, toy soldiers, and plush animals through three centuries of American history. Step into a life-size dollhouse complete with kitchen, nursery, garden, and family car. Measure, weigh, and test the vital signs of your favorite stuffed animals in the GUND Teddy Bear Check-Up area. Steady your hand and test your reflexes with a teddy bear operation game. Create stories at the action adventure table with toy soldiers, superhero action figures, and ferocious dinosaurs. View unique artifacts from The Strong’s collections including an early G.I. Joe prototype, a 1930s velvet Mickey Mouse stuffed animal, and the German Bild Lilli doll—a doll that dramatically inspired the creation of Barbie. An original exhibit produced by The Strong. This project is made possible in part by a grant from the U.S. Institute of Museum and Library Services. The GUND Teddy Bear Check-Up area is generously sponsored by GUND®. Newborn Nursery baby dolls and clothing courtesy of the Madame Alexander Doll Company.

Rainbow Reef aquarium A 1,700-gallon coral reef tank displays a dazzling array of brilliantly colored fish, corals, anemones, shrimp, crabs, and other invertebrates. Come face-to-face with living creatures of the reef and observe their fascinating behaviors and marvelous survival adaptations. Additional aquarium tanks feature salt and fresh water fish environments.

Reading Adventureland Step into a life-sized pop-up book and follow the Yellow Brick Road into five literary landscapes from children’s books: Adventure Island (explore a pirate shipwreck, scale a cliff, and crawl through cave tunnels); Mystery Mansion (discover what lies behind the secret bookcase, decipher secret codes, and scour for clues like Nancy Drew or Encyclopedia Brown); Fairy Tale Forest (cross the Troll Bridge, step into Cinderella’s pumpkin coach, visit the Fairy Tale Cottage, climb a Beanstalk to the Giant’s Castle, and sit at King Arthur’s Round Table); the Upside-Down Nonsense House (a topsy-turvy house filled with ridiculous rhymes, silly food—green eggs and ham anyone?—tongue twisters, and mirror illusions); and the Wizard’s Workshop (mix up a magic potion and make a wand, wizard hat, or playful puppet). Produced by The Strong.

Wegmans Super Kids Market In this exhibit kids run the store. Cruise the aisles and fill your cart with a selection of colorful produce that looks so real, you can almost taste it. Check out the kid-sized Market Café—complete with organic foods, prepared foods, a coffee bar, and sushi bar. A special themed toddler area features a miniature organic farm; and deli, meat, seafood, and bakery departments are filled with highly interactive stations for dramatic role-playing. Make a “brick oven” pizza, run the bakery, scan bar-coded products at six working check-out counters, and much more! Nearby, kids produce their own commercials and cooking shows in the WKID-TV station. Produced by The Strong in collaboration with Wegmans Food Markets.

TimeLab Travel through time as you explore changing American trends in food, fashion, music, and more. This learning laboratory brims with playful objects from America’s past and present including sports gear, photographs, shoes, and clothing. Enter TimeLab on the only operating time-travel machine in North America. Visit DanceLab where you can cast shadow patterns as you dance to music through the decades. Produced by The Strong.

Toy Halls of Fame (September 18, 2015—Permanent) The new, cutting-edge Toy Halls of Fame exhibit features five themed areas—imagine, create, build, move, and compete—where guests go hands-on with the toys beloved by generations. Displays featuring The Strong’s National Toy Hall of Fame inductees pair with displays featuring toy industry luminaries recognized by the Toy Industry of America’s Toy Industry Hall of Fame.

 

DAILY EVENTS
 March through June 2015

March 2015

 Mar. 2, 16 & 23

Monday—Storytime Club. Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: Silly Seuss Stories. Included with general museum admission fees.

 Mar. 2 Monday—Joey and Johnny, the Ninjas Exhibit Opening. Explore the new Joey and Johnny, the Ninjas exhibit, based on the illustrated novel series by Rochester artists and writers Chris Pallace and Kevin Serwacki. The exhibit includes original artwork, photo ops with characters Joey and Johnny, and information about how to create a book. The exhibit also features replica ninja weapons, along with their toy counterparts from The Strong’s collections; ethereal, paper lanterns; and a 2-D relief of a Japanese archway. Guests can make a ninja mask to take home and test out their ninja skills on an arcade version of Fruit Ninja. The exhibit remains on view until May 10, 2015. Included with general museum admission fees.

 Mar. 7 & 8

Saturday & Sunday—Royal Ball. Dress in your most regal attire and meet Her Majesty, The Queen of Play. Be whisked away for a day full of dancing and lively music in the royal court. Complete a quest and be knighted by the queen, try on real chain mail, and travel through the Sherwood Forest to practice your Nerf “archery” skills. Visit Rapunzel’s Hair Salon for a fancy braided up-do, enjoy a “feast” at the royal banquet table, and visit the Fairy Godmother to receive a special bejeweled gift. On Saturday only, Rochester Lyric Opera will present the “The Tales of Custard the Dragon,” an opera performance for the whole family at 11 a.m. and 1 and 3 p.m. On Sunday only, watch as the Steele Sisters present a unique comedy sword-fighting show at 1, 2, and 3 p.m. Included with general museum admission fees.

 Mar. 9

Monday—Monday Kicks for Ages 2 to 6. Playful learning activities designed for 2- to 6-year-olds, one Monday a month from 10 a.m. to 2 p.m. This Month: Fairy-Tale Fun. Included with general museum admission fees.

 Mar. 16

Monday—Storytime Club. (See March 2 listing.)

 Mar. 20 Friday—Eastman Evening Concert. Join Eastman School of Music students for a 20-minute concert followed by a question and answer session in the Caterpillar Atrium. Included with general admission fees.

 Mar. 21

Saturday—Fit Kids Day. Jump, run, or slide into the museum for a day filled with fitness fun! Improve agility and coordination with oversized sports balls, learn how to turn plastic grocery bags into a jump rope, and perfect your aim in the Sport Zone. Join other museum guests for an indoor snowball fight and get snowboarding tips from experts from Bristol Mountain. Learn about the Passport to Family Wellness program and taste healthy snacks from Wegmans. Fit Kids Day is presented in cooperation with the Lets Move! Museum and Gardens initiative. Included with general museum admission fees.

 Mar. 23

Monday—Storytime Club. (See March 2 listing.)

 Mar. 28­–31

Saturday–Tuesday—Klutz® Crafts School–Break Week. Turn pipe cleaners of all sizes into caterpillars, dragons, and anything else your imagination can dream up. Create unique artwork using your fingers and an ink pad and fashion paper airplanes to soar through the sky. Check out Klutz craft books including Twisted Critters, Klutz Book of Paper Airplanes, and Klutz: The Most Amazing Thumb Doodles Book in the History of the Civilized World. Included with general museum admission fees. Materials for school–break week generously provided by Klutz®.

April 2015

 Apr. 1

Wednesday—What Were They Thinking? Display Opening. Explore some of the oddest, wackiest, and most puzzling toys of all time in the new What Were They Thinking? display opening April 1 near The Strong Express. View head-scratching artifacts from the museum’s collections—including the Daddy Saddle, engineered for a child to turn a parent into a human pony; the Big Time Nose Around ring toss, which uses the sharp features of former President Richard Nixon to catch the ring; and Jarts lawn darts, barbed projectiles banned in 1988 by the Consumer Product Safety division. Included with general museum admission fees.

 Apr. 1–5

Wednesday–Sunday—Klutz® School–Break Week. Turn pipe cleaners of all sizes into caterpillars, dragons, and anything else your imagination can dream up. Create unique artwork using your fingers and an ink pad and fashion paper airplanes to soar through the sky. Check out Klutz craft books including Twisted Critters, Klutz Book of Paper Airplanes, and Klutz: The Most Amazing Thumb Doodles Book in the History of the Civilized World. Included with general museum admission fees. Materials for school–break week generously provided by Klutz.

 Apr. 3 Friday—Meet the Authors ofJoey and Johnny, the Ninjas. Meet Joey and Johnny, the Ninjas novel series authors Chris Pallace and Kevin Serwacki, receive writing and drawing tips, watch a martial arts demonstration, and meet a ninja. View replica ninja weapons, along with their toy counterparts from The Strong’s collections; ethereal, paper lanterns; and a 2-D relief of a Japanese archway. Make a ninja mask, test your ninja skills on an arcade version of Fruit Ninja, and more.Included with general museum admission fees.

 Apr. 6, 20 & 27

Monday—Storytime Club. Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: Celebrating Heroes. Included with general museum admission fees.

 Apr. 11 & 12

Saturday & Sunday—Superheroes Weekend. Do-gooders unite for a hero-filled weekend that includes seeing heroic characters, superhero training, and a variety of other superhero-themed activities. Meet Iron Man as he rockets into the museum on Saturday, April 11 from 11 a.m. to 2 p.m. and 3 to 6 p.m. Then catch a glimpse of Spider-Man as he swings in on Sunday, April 12 from noon to 5 p.m. On both Saturday and Sunday, visit with PBS Kids’ WordGirl until 4 p.m. and check out episodes of the show. Professional comic book artists will be available to share drawing and writing tips, display art, and sign autographs. Included with general museum admission fees.

 Apr. 13

Monday—Monday Kicks for Ages 2 to 6. Playful learning activities designed for 2- to 6-year-olds, one Monday a month from 10 a.m. to 2 p.m. This Month: Animal Pals. Included with general museum admission fees.

 Apr. 17 Friday—Eastman Evening Concert. Join Eastman School of Music students for a 20-minute concert followed by a question and answer session in the Caterpillar Atrium. Included with general admission fees.

 Apr. 20

Monday—Storytime Club. (See April 6 listing.)

 Apr. 25 & 26

Saturday & Sunday—Discover the Digital Sandbox. Imagine, design and construct during a weekend inspired by online virtual communities such as Minecraft and Terraria, popular with school-age children. Come in costume, make a craft, and more. On Saturday only, attend theatrical performances by Allendale Columbia School students at 11 a.m. and 2:30 p.m. Included with general museum admission fees.

 Apr. 27

Monday—Storytime Club. (See April 6 listing.)

 Apr. 30May 3

Thursday–Sunday—Love, Shirley Temple. Movie Costumes, Dolls, and Childhood Memorabilia from Her Personal Archives. Be among the first to view rare memorabilia from the life of American icon Shirley Temple when the display kicks off its nationwide tour at The Strong. The display includes dozens of objects from Temple’s early life and from her years as America’s sweetheart, such as original costumes used in her Hollywood films, dolls from her personal collection, and childhood gifts from other artists and actors spanning her classic years from 1928 to 1941. The display is sponsored by Theriault’s. Included with general museum admission fees.

May 2015

 May 2 Saturday—Brazilian Folktales. Explore the ancient culture, humor, and wisdom of Brazil. Be enchanted by folktales performed live on stage—complete with monkey, goat, jaguar, and other animal characters—by the Genesee Community College Forum Players Theatre Ensemble at 11 a.m. and 1 p.m.  And enjoy contemporary music based on folktales performed by Eastman School of Music’s OSSIA New Music group. Included with general museum admission fees.

 May 4 & 18

Monday—Storytime Club. Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: In Bloom. Included with general museum admission fees.

 May 11

Monday—Monday Kicks for Ages 2 to 6. Playful learning activities designed for 2- to 6-year-olds, one Monday a month from 10 a.m. to 2 p.m. This Month: Garden Science. Included with general museum admission fees.

 May 16 Saturday—Buggy Bonanza. Unearth the fascinating world of bugs and plants. View specimens and unusual flora, talk with entomology experts, play nature-inspired games, and more. Enjoy half-price admission to Dancing Wings Butterfly Garden (while supplies last).
 

 May 18

Monday—Storytime Club. (See May 4 listing.)

 May 30 & 31

Saturday & Sunday—Boardwalk Arcade Exhibit Opening. Step into a scene reminiscent of 19th- and early 20th-century resorts such as Coney Island and Atlantic City, where Americans from across the nation flocked for good old summertime fun. Journey through the evolution of seaside amusements and play a variety of carnival games such as ring toss. Challenge yourself on redemption games such as Skee Ball, Hoop Fever, and more. Win tickets and use them to collect a variety of prizes, including stickers, oversized sun glasses, and stuffed animals. (While several of the games and activities in Boardwalk Arcade can be played freely, some may require purchased tokens. Money collected from the sale of tokens helps maintain these original artifacts.)

 May 30 & 31 Saturday & Sunday—Racers: The Thrill of Driving Games Exhibit Opening. Explore America’s long fascination with the need for speed. Start your engine and zip through the evolution of driving games, beginning with the electromechanical Motorcycle (1974), all the way through arcade classics such as Pole Position 2 (1983), Out Run (1987), Cruisn’ USA (1994), and Mario Kart GP 2 (2007). Also, see rare artifacts from The Strong’s collections, including early racing board games and the once controversial Death Race (1974). An original exhibit produced by The Strong’s International Center for the History of Electronic Games. (While several of the games and activities in Racers: The Thrill of Driving Games can be played freely, some may require purchased tokens. Money collected from the sale of tokens helps maintain these original artifacts.)

June 2015

 June 1

Monday—Storytime Club. Readings of classic children’s tales at 10:30 and 11:30 a.m. Have your Storytime Club passport punched once during each visit. Collect five punches and receive a free children’s book! This month: Summertime Fun. Included with general museum admission fees.

 June 8

Monday—Monday Kicks for Ages 2 to 6. Playful learning activities designed for 2- to 6-year-olds, one Monday a month from 10 a.m. to 2 p.m. This Month: Let’s Move, Let’s Play. Included with general museum admission fees.

June 13 & 14 Saturday & Sunday—Fashionistas Weekend. Transform yourself into a runway model with glamorous outfits and consult with The Strong’s fashion guru extraordinaire, Kiki. Design your own crazy hat then strut your stuff on the catwalk and pose for pictures with adoring fans. Stop by the styling salon to give Barbie a new hairdo and check out a display of Barbie and other fashion dolls to see how styles have changed over the years. Included with general museum admission fees.

 

Museum Hours: Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to 5 p.m. Closed October 2, November 26 (Thanksgiving Day), and December 25 (Christmas Day).

Admission Fees: (does not include admission to Dancing Wings Butterfly Garden®): age 2 and older $13.50, under age 2 free, members free.

Admission to Dancing Wings Butterfly Garden: General admission fee plus $3 for members, $4 for nonmembers, under age 2 free. Entry is by timed ticket only.

Parking: Free parking is available at the museum for all guests on a first-come, first-served basis. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.