TINKERTOY: Build Your Imagination Opens February 5

National Museum of Play News Release
One Manhattan Square Rochester, NY 14607 585-263-2700 museumofplay.org

January 10, 2011

For Immediate Release

Contact: Susan Trien, 585-410-6359, strien@thestrong.org
Shane Rhinewald, 585-410-6365, srhinewald@thestrong.org

TINKERTOY®: Build Your Imagination™
Opens at National Museum of Play® February 5

Stretch your imagination, create your own inventions, and celebrate a classic toy beloved by generations (and one that’s honored in the Strong’s own National Toy Hall of Fame) at TINKERTOY: Build Your Imagination, a new, interactive exhibit at the National Museum of Play at the Strong February 5 through May 29. (Come join a TINKERTOY build-a-thon on opening day, Saturday, February 5.)

Giant replicas of the classic wooden construction set form a colorful backdrop for nine unique activity stations that explore contemporary topics like renewable energy and clean water technology. There’s even a walk-in size replica of a TINKERTOY canister! (The immense canister features materials that celebrate unconventional ideas and some of the world’s greatest—and strangest—inventions.)

Opportunities to build abound: A two-sided panel allows families to work independently or with a partner to create original TINKERTOY designs; a Rube Goldberg-like contraption illustrates the power of creative thinking and how simple mechanisms work; and an open play area for children ages three and older features a huge assortment of TINKTEROY pieces. Guests will also have fun filling a life-size human form with TINKERTOY hubs.

How do inventors get new ideas? Discover the concept of biomimicry—nature’s influence on design—and match real inventions with their natural inspiration; then, create an inspired design of your own. TINKERTOY activities illustrate how filtration works, and the concept of renewable energy is illustrated as guests use a kid-powered fan to test their own wind-powered TINKERTOY creations.


TINKERTOY®: Build Your Imagination™ exhibit was developed by the Betty Brinn Children’s Museum in collaboration with PLAYSKOOL® and GE. TINKERTOY is a trademark of Hasbro, Inc. and is used with permission. © 2011 Hasbro. All Rights Reserved.

Museum Hours:

Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to 5 p.m.

Admission Fees:
General Admission (does not include admission to Dancing Wings Butterfly Garden®):
Adults $12; Seniors $11; Children (2–15) $10; Children younger than two free; museum members free.

Admission to Dancing Wings Butterfly Garden®:
General Admission fee plus $2.00 for members, $4 for nonmembers; Children younger than age two free. Entry is by timed ticket only. Please call 585-263-2700 to reserve and purchase tickets.

Parking: Free parking is available at the museum for all guests on a first-come, first-served basis. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.