National Museum of Play at The Strong 2013 Exhibit Schedule

National Museum of Play News Release
One Manhattan Square Rochester, NY 14607 585-263-2700

August 8, 2012

For Immediate Release

Contact: Susan Trien, 585-410-6359,
Shane Rhinewald, 585-410-6365,

The National Museum of Play® at The Strong®
Announces 2013 Exhibit Schedule

From Nickelodeon’s wildly popular Dora the Explorer to a whimsical romp through centuries of toy and game history—The National Museum of Play at The Strong is pleased to announce its 2013 exhibit schedule.

Dora & Diego: Let’s Explore! (September 22, 2012–January 6, 2013) Ready? ¡Vámonos! Join beloved characters Dora and Diego from Nickelodeon’s hit preschool series Dora the Explorer and Go, Diego, Go! along with their friends Boots, Map, Backpack, Isa, Tico, and of course Swiper, in a new exhibit for preschoolers to explore as they learn and play along. Explore Isa’s flowery garden, help Tico gather nuts, join the Pirate Piggies crew to divide up pirate treasure, and climb across Jaguar Mountain in the Rainforest Maze. Produced by The Children’s Museum of Indianapolis in cooperation with Nickelodeon, the Dora and Diego: Let’s Explore! exhibit is presented by the WellPoint Foundation. Made possible in Rochester by MVP Health Care. (c) 2012 Viacom International Inc.       

LEGO® Travel Adventure (January 19–May 12, 2013) Be among the first to experience this exhibit on the first stop of its national tour! What will you build? Create your own dream machines capable of flying, driving, and floating, using the greatest building materials of all time—LEGO bricks! Use your imagination to invent vehicles that move through all kinds of terrain including mountains, oceans, jungles, deserts, and more. View inspirational dioramas and recreations of famous scenes in transportation history by LEGO Master Builders including the building of the first Model T, the Wright Brothers flight at Kitty Hawk, and a cruise liner. Kids can have their photo taken behind the wheel of a kid-size race car created entirely out of LEGO® DUPLO® bricks. Produced by the Children’s Museum of Indianapolis in cooperation with LEGO Systems, Inc.

Game Time! (mid-April 2013—new, permanent exhibit) Move like a piece on a giant game board and journey through Game Time! as you learn about the history of board games, card games, puzzles, electromechanical coin-operated games, pinball machines, and other forms of home entertainment such as foosball and air hockey. Interactive stations invite guests to play a giant game of bingo, digital party games, racing games, word games, card games, and so much more. The exhibit is enriched by artifacts from the museum’s world-renowned game and puzzle collection, showcasing not only how play and game design have changed over centuries, but also how these changes reflect and influence American culture in general. An original exhibit produced by The Strong. (Game Time! is phase two of a five-phase project to transform the museum’s second floor into America at Play, a highly interactive exhibit on the history of play in America. This project is made possible by a grant from the U.S. Institute of Museum and Library Services.)

Boardwalk Arcade (June 22–September 8, 2013)—Step right up! Celebrate seaside amusements in all their beeping, blipping, vibrant, and gaudy glory. Stroll down a boardwalk that evokes the heyday of 19th-century resorts like Coney Island and Atlantic City, where Americans of all nationalities flocked for good old summertime fun. Learn about the history of these popular amusements and their impact on American culture. Play pinball and arcade games, enjoy a unique Peep Show (featuring some of The Strong’s more bizarre and interesting artifacts), spin a Wheel of Fortune, snap a photo with beach props and cut-outs, and much more. Historic ocean resort postcards and a small “beach” area complete the seaside experience. An original exhibit produced by The Strong.

Little Builders (September 28–January 5, 2014) Don a hardhat and construction vest and explore the concepts of construction, motion, and simple machines at 21 interactive stations. Hand operate a pulley or conveyer belt to explore cause and effect; turn the wheels of a gantry crane to transport cargo and discover mechanical physics at work; insert balls into air chutes and see them shoot through clear pipes to experiment with aerodynamics; and much more. Additional construction materials and activities that challenge bigger builders are provided by The Strong to complement and enhance the exhibit. Little Builders was designed and produced by the Oregon Museum of Science of Industry.

All exhibits are included with general museum admission fees.


Museum Hours: Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to
8 p.m.; Sunday, noon to 5 p.m.

Admission Fees: General Admission (does not include admission to Dancing Wings Butterfly Garden®): Adults $13, Seniors $12, Children (2–15) $11, Children younger than two free, Museum members free.

Admission to Dancing Wings Butterfly Garden: General Admission fee plus $2 for members, $4 for nonmembers; children under 2 free. Entry is by timed ticket only.

Note: Admission fees are subject to change.

 Parking: Free parking is available at the museum for all guests on a first-come, first-served basis. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.