Bear Necessities: The World of Muffy VanderBear Opens March 3

The Strong News Release
One Manhattan Square Rochester, NY 14607 585-263-2700

February 21, 2017

For Immediate Release

Shane Rhinewald, 585-410-6365,

Noelle McElrath-Hart, 585-410-6325,

Bear Necessities: The World of Muffy VanderBear
Display Opens

at The Strong Museum on March 3

Explore the rich history of Muffy VanderBear—the smallest member of the fashionably dressed and collectible VanderBear family of plush toys—at the Bear Necessitities: The World of Muffy VanderBear display opening at The Strong museum on Friday, March 3.

“The North American Bear Company debuted the VanderBear family in 1983. Like their namesakes, the Vanderbilts, the VanderBears never left their home without being dressed to the nines,” says Associate Curator Shannon Symonds. “The youngest member of the family, Muffy, became the breakout favorite among children and adult collectors. With clothes for every holiday, event, and season, Muffy personifies her slogan that ‘life is one big dress up.’”

See dozens of examples of Muffy through the years in a range of whimsical and historical outfits, such as The Queen of Heart, Princess and the Pea-themed Muffy, Muffy Mozart, and Alice in Wonderbear. Also view Muffy’s international attire representing the cultures of China, Germany, Holland, and Japan. Meet some of Muffy’s pals, including her best friend, Hoppy VanderHare; her dog, Lulu MacFluff; and her cat, Purrlie. Also view holiday-themed Muffy’s, as well as ornaments and figurines, and collectibles including Muffy Club exclusives and a Muffy 20th-anniversary bear.

Bear Necessities: The World of Muffy VanderBear will be on display at the museum through June 12, 2017, and is included with general museum admission fees.



Museum Hours: Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to 5 p.m.

General Admission Fees (does not include admission to Dancing Wings Butterfly Garden®): age 2 and older $14.50, under age 2 free, members free.

Admission to Dancing Wings Butterfly Garden: General Admission fee plus $4 for members, $5 for nonmembers, under age 2 free. Entry is by timed ticket only.
Parking: Free parking is available at the museum for all guests on a first-come, first-served basis during regular museum hours. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.