The Strong Invited to Operate Proposed Buffalo Sports Musuem

The Strong News Release
One Manhattan Square Rochester, NY 14607 585-263-2700

October 23, 2012

For Immediate Release

Contact: Susan Trien, 585-410-6359,
Shane Rhinewald, 585-410-6365,

The Strong® Invited to Create and Operate
Major Sports Museum
at Proposed Buffalo NFL Stadium Entertainment Complex

ROCHESTER, New York—The Strong, one of the largest private history museums in the United States, has agreed to consider creating and operating a unique, world-class 150,000-square-foot sports museum as an integral part of a new retractable-roofed NFL stadium, park, and entertainment complex proposed for Buffalo’s Outer Harbor waterfront, an area adjacent to the city’s central business and sports districts. The $1.4 billion project has been developed by the Greater Buffalo Sports and Entertainment Complex LLC, which has retained HKS, Inc. of Dallas, a leading global sports and entertainment design team to plan and manage the overall project. In addition to the stadium, the museum would be one of two principal anchors in the proposed complex, which might also include a hotel, restaurants, and retail.

According to G. Rollie Adams, president and CEO of The Strong, “There is no museum anywhere like the one we are proposing, and it would add a dynamic new economic and cultural dimension to Buffalo and the entire international Toronto-Buffalo-Rochester region and beyond.  As envisioned, the museum would combine engaging, hands-on experiences; historical artifacts, memorabilia, and collections; permanent and rotating exhibits; special events; school and other education programs; and community outreach activities.” 

 The North American Museum of Sports and Culture would:

  • Be unique in the United States and Canada, and high in entertainment value;
  • Focus on sports, play, competition, and character;
  • Include all sports of the region—from football and hockey to fishing and boating and everything in between—and players of all ages, from amateurs to professionals;
  • Highlight the relationship between sports, art, science, and culture;
  • Consider the impact of sports on health and fitness;
  • Be open year-round but operate compatibly with game days and special events;
  • Offer highly interactive exhibits, activities, and experiences for all ages;
  • Provide educational experiences and resources for students, teachers, and schools;
  • Attract tourists from throughout New York, adjacent states and provinces, and beyond.

The North American Museum of Sports and Culture would also provide further opportunity to advance The Strong’s fundamental mission to study, explore, and enhance understanding of the critical role of play in human development and ways in which play reflects and shapes society. 

The Strong would not be providing capital for this project and expects that if the proposal moves forward, the museum would be essentially self-supporting through admission and program fees, memberships, and other standard and non-standard museum revenue-generating means to be determined. The museum would be managed and operated by a Buffalo-based staff that is part of and knowledgeable about Buffalo and its surroundings and functions under the overall auspices of The Strong from its Rochester headquarters.

No formal agreement is yet in place between the developers and The Strong. Says Adams, “Details and formal arrangements depend upon a variety of factors that remain to be worked out and approved. However, the possibilities are exciting and we are confident that such a museum would succeed in dynamic fashion.”

Says Adams about his vision for the proposed project: “Imagine your favorite sport in Western New York, the northeastern United States, and southern Canada and what you’d like to see, learn, and experience about it—and this museum will have it!”