Visitor Information

Explore America’s cultural history at The Strong—the nation’s museum of play! Discover the world’s most comprehensive collection of toys, dolls, and games, and two floors of hands-on, intergenerational fun.

The Strong
One Manhattan Square
Rochester, New York 14607


Experience the Ultimate Play Destination® for All Ages

The Strong is Western New York’s largest cultural attraction. It is one of the largest history museums in the United States and one of the leading museums for families. Vibrant, interactive exhibit spaces and extensive collections invite guests to explore the many ways play encourages learning, creativity, and discovery.

Explore Two Floors of Dynamic Exhibit Spaces—More than a City Block Long

Move like a piece on a giant game board through three centuries of American games, step onto Sesame Street, leap into the world of American comic book heroes, visit a retro pinball arcade, enter a life-size dollhouse, follow the Yellow Brick Road into the world’s largest pop-up book, walk through a giant kaleidoscope, hop onto a working 1918 carousel, test your skills on classic games in a 1980s video arcade, and so much more!

Meet History’s Playful Side in Three Halls of Fame

The Strong is home to three American halls of fame. Go hands-on with the toys beloved by generations in the National Toy Hall of Fame. Discover toy industry innovators such as Milton Bradley, Walt Disney, Ruth and Elliot Handler, Jim Henson, George Lucas, and Louis Marx in the Toy Industry Hall of Fame. And learn how electronic games are changing the way people play, learn, and connect with each other, including across boundaries of culture and geography, in the World Video Game Hall of Fame.

Download a floor plan.
Look inside.

Discover Some of America’s Most Iconic Artifacts

View some of America’s rarest and most-iconic artifacts of play—including the first, handmade Monopoly set created by Charles Darrow (who popularized the game); Thomas Edison’s mechanical Talking Doll; the first Hot Wheels race cars; and the Bild Lilli fashion doll, which inspired the beloved Barbie doll.

Enter the Lush Rain-Forest Environment of Dancing Wings Butterfly Garden

A visit to The Strong museum is not complete without a stop at Dancing Wings Butterfly Garden, the only year-round indoor butterfly garden in upstate New York. Walk among more than 1,000 brilliantly colored, free-flying tropical and native butterflies and be sure to visit the chrysalis case to see emerging butterflies.


General Museum Admission: $16 ages 2 and older
General Museum Admission with Butterfly Garden: $21 ages 2 and older
Carousel and Train Rides: $1 per person
Game Tokens: $1 for 4 tokens

All children age 15 and under must be accompanied by an adult.

The museum accepts Visa, MasterCard, American Express, and Discover Card.

Tickets may be purchased on the day of your arrival or in advance at

Museum fees are subject to change.

Discounts may be available for group admission. Please call 1.585.263.2700 in advance of your visit.                 


Monday–Thursday, 10 a.m. to 5 p.m.
Friday & Saturday, 10 a.m. to 8 p.m.
Sunday, noon to 5 p.m.

The Strong is open year round. Please check the museum calendar for special events and for museum closures.


The museum is accessible to people of all abilities. Most areas of the museum are wheelchair and stroller accessible. A limited number of wheelchairs and strollers are available.

The Strong offers on-site eateries, playful shopping, free Wi-Fi, working carousel and train, an ATM, family restrooms, quiet spaces called “Guest Rests,” and exceptional guest service.


The museum shop offers a huge selection of souvenirs, puzzles, crafts, educational games, and toys featured in The Strong’s National Toy Hall of Fame.


The Strong offers a variety of dining options—pizza, sandwiches, tacos, and ice cream—in its bright and spacious food court, along with classic American fare—burgers, hot dogs, fries, and more—in the Bill Gray’s Restaurant in the vintage Skyliner Diner.

Tour Groups

The Strong is a premier international destination and welcomes groups by appointment. Customized, guided tours of key exhibits and artifacts are available for an additional fee. Motor coach parking is free. See or send email to for more information.

Hotels and Other Attractions

The Rochester, New York, region is known for its friendliness, rich history, and memorable getaways. When planning a visit to The Strong, consider a longer stay to enjoy other sights. The museum maintains a list of nearby hotels and attractions. Also see the websites for Visit Rochester and Finger Lakes Tourism Alliance for information about Rochester and the beautiful Finger Lakes region.

Location and Directions

The Strong is centrally located at One Manhattan Square in downtown Rochester, New York.

By car: easily accessible from the New York State Thruway and regional expressways, The Strong is approximately six hours or less from many major northeastern North American cities:

Albany, NY—3.5 hours

Niagara Falls, USA—1.5 hours

Baltimore, MD—6 hours

Ottawa, ON—4.5 hours

Boston, MA—6 hours

Philadelphia, PA—5.5 hours

Buffalo, NY—1.5 hours

Pittsburgh, PA—4.5 hours

Cleveland, OH—4 hours

Syracuse, NY—1.5 hours

Montreal, Canada—5.5 hours

Toronto, Canada—3 hours

New York, NY—5.5 hours

Washington, DC—6.5 hours

Newark, NJ—5.5 hours


By plane: guests flying into the Greater Rochester International Airport will enjoy short flight times—less than 90 minutes—from cities such as Boston, New York, Newark, Philadelphia, Toronto, and Washington, DC. Once at the airport, a 10-minute taxi ride (approximately $25) will bring you to The Strong.

By rail: the Rochester, New York, region has more than 60 weekly Amtrak passenger rail departures from downtown. The rail station is within a short taxi ride (approximately $10) of The Strong.


Parking is available at the museum for all guests on a first-come, first-served basis. RVs and motor coaches are welcome. If space is not available on site at the time of your visit, additional parking is available at nearby municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.