The Strong Launches Digital Programming Effort

The Strong News Release
NEWS RELEASE
One Manhattan Square Rochester, NY 14607 • 585-263-2700 • museumofplay.org

March 16, 2020

For Immediate Release

Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org

Noelle McElrath-Hart, 585-410-6325, nmcelrath@museumofplay.org

The Strong Museum Launches
Digital Programming and Content Effort
to Engage the Community

ROCHESTER, New York—The Strong museum, closed temporarily, today announced the launch of a digital programming schedule to engage the community and encourage play at home.  Fresh programming will appear on The Strong’s Facebook page each day at 9 a.m. and 3 p.m., and additional content will appear on the museum’s Twitter, Twitch, Instagram, and other social channels. The schedule kicked off today with a live story reading and animal encounter in the museum’s Dancing Wings Butterfly Garden that engaged more than 1,500 viewers. (That content can be viewed here.)

“During these unprecedented times, it will be even more important for families to enjoy the physical and mental benefits of play,” says Steve Dubnik, The Strong’s president and CEO. “This schedule will allow the museum to continue to share its mission and to ensure that the museum’s curators, educators, and other experts can deliver educational and interesting programming and content to families and others at home.”

The plans include live story readings and virtual tours, craft instructions, digital games, school lesson extensions, question-and-answer sessions with experts, artifact history and factoids, blog posts, and more. Fans can check in tomorrow at 9 a.m. and 3 p.m. for an I-spy game and craft walkthrough. (The Strong will provide an update on reopening plans on April 6.)

About The Strong

The Strong is a highly interactive, collections-based museum devoted to the history and exploration of play. It is one of the largest history museums in the United States and one of the leading museums serving families. The Strong houses the world’s largest and most comprehensive collection of historical materials related to play and is home to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play. Together, these enable a multifaceted array of research, exhibition, and other interpretive and educational activities that serve a diverse audience of adults, families, children, students, teachers, scholars, collectors, and others around the globe.