Newly Renovated Auditorium Renamed "Paychex Theater"

The Strong News Release
One Manhattan Square Rochester, NY 14607 • 585-263-2700 •

November 13, 2019

For Immediate Release

Shane Rhinewald, 585-410-6365,

Noelle McElrath-Hart, 585-410-6325,

Newly Renovated Auditorium
at The Strong Renamed
"Paychex Theater"

ROCHESTER, NEW YORK—The Strong is pleased to announce that its 290-seat auditorium has been renamed the Paychex Theater to acknowledge Paychex’s support of the museum and a recent gift of $250,000 from Paychex, Inc. to benefit Powered by Play: A Campaign for The Strong. The newly renamed theater space recently completed more significant upgrades, including a new projector, stage curtain, sound system, lighting, FM assistive listening system (to help those with hearing aids and cochlear implants), and a renovated front entrance area. The theater renovation and naming are part of The Strong’s larger expansion project, which include a 90,000-square-foot museum expansion that will become the centerpiece of the all-new Neighborhood of Play—a transformative development project funded in part by The Strong’s $60-million campaign.

“Paychex has been a longtime supporter and partner of The Strong, and they are true stewards in the community,” says Steve Dubnik, president and CEO of The Strong. “They have also used the museum’s theater space as the primary site for their annual shareholder meeting since 2011, so it’s only fitting to name the space in their honor. We appreciate their ongoing commitment to The Strong and to the Rochester community.”

The Paychex Theater hosts dozens of performances each year—such as the Happy Pirates, Bright Star Theatre, Eastman School of Music, and Rochester Lyric Opera—and the support of Paychex will allow the museum to expand those offerings. Many of the performances are included with general museum admission fees and accessible, particularly with the help of the museum’s outreach programs and SNAP discount, to all in the Rochester region.

“Paychex was founded in Rochester nearly 50 years ago, and it has always been home to our corporate headquarters. The continued growth and success of the greater Rochester community is important to Paychex, which is why we are proud to support The Strong National Museum of Play with this gift,” says Martin Mucci, Paychex president and CEO. “The Strong is one of Rochester’s most valued and recognizable institutions, as well as a destination for thousands of national and international visitors.  We hope our contribution to The Strong and our support of its expansion inspire other businesses to show their support.”

About The Strong

The Strong is the only collections-based museum in the world devoted solely to the history and exploration of play. It is home to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play and houses the world’s largest and most comprehensive collection of historical materials related to play.

About Paychex

Paychex, Inc. (NASDAQ:PAYX) is a leading provider of integrated human capital management solutions for human resources, payroll, benefits, and insurance services. By combining its innovative software-as-a-service technology and mobility platform with dedicated, personal service, Paychex empowers small- and medium-sized business owners to focus on the growth and management of their business. Backed by more than 45 years of industry expertise, Paychex serves approximately 670,000 payroll clients as of May 31, 2019 across more than 100 locations in the U.S. and Europe, and pays one out of every 12 American private sector employees. Learn more about Paychex by visiting and stay connected on Twitter and LinkedIn.