Insert Coin Film Screening on November 8

The Strong News Release
One Manhattan Square Rochester, NY 14607 • 585-263-2700 •

October 11, 2019

For Immediate Release

Shane Rhinewald, 585-410-6365,

Noelle McElrath-Hart, 585-410-6325,

Insert Coin Film Screening
at The Strong® Museum
November 8

Discover the history of coin-op games during the Insert Coin Film Screening at The Strong museum on Friday, November 8 from 9 to 11 p.m. The 100-minute film follows the untold story of a small team of geeks working in the back of a Chicago pinball factory that accidentally created the biggest video game of all time.

Insert Coin“Having been at Midway Games during the 90s arcade boom and bust gave me unique insight into this era,” says Insert Coin director Josh Tsui, who will provide a special introduction to the film for attendees. “I was very fortunate that everyone was so candid and opened themselves up for the film. People who grew up with these games are going to love finding out about the people behind them.”

Find out how the group began the last great era of the arcades before a seismic shift in technology ultimately dooms them. Be sure to stay after the film for a question-and-answer opportunity with pinball experts, including former executive vice president and general manager of Midway Games Ken Fedesna, who also served as the vice president and general manager of WMS Industries.

Tickets are $8 per person and available online. Space is limited to 250 guests. Due to some adult content and language, viewer discretion is advised. Tickets do not include general museum admission.



Museum Hours: Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to 5 p.m.

General Admission Fees (does not include admission to Dancing Wings Butterfly Garden®): age 2 and older $16, under age 2 free, members free. Fees subject to change.

Admission to Dancing Wings Butterfly Garden: General Admission fee plus $4 for members, $5 for nonmembers, under age 2 free. Fees subject to change.

Parking: Limited parking is available on a first-come, first-served basis in the museum’s parking garage. The garage can be accessed from Howell Street on the south side of the museum. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.