The Strong and Academy of Interactive Arts and Sciences Form Partnership

The Strong News Release
One Manhattan Square Rochester, NY 14607 585-263-2700

February 4, 2015

For Immediate Release

Shane Rhinewald, 585-410-6365,

Kim Della Porta, 585-410-6325,


Future Exhibit Highlights Video Game History and Luminaries

ROCHESTER, New York—The Strong (home of the International Center for the History of Electronic Games) and the Academy of Interactive Arts and Sciences (AIAS) are pleased to announce a partnership to develop an interactive exhibit at The Strong museum in Rochester, New York. The exhibit—scheduled to open later this year—highlights AIAS’ efforts to recognize outstanding achievements within interactive entertainment and showcase recipients of both the Academy’s D.I.C.E. (Design, Innovate, Communicate, Entertain) Awards and its Special Awards.

The Strong’s curators and exhibits team will design and mount the exhibit, working with the AIAS to present the Academy’s D.I.C.E. Awards nominees and winners (the best games each respective year), which reflect the talent and innovation of the game making community. The exhibit will also highlight key industry figures that pushed the medium forward—as recognized by the Academy’s Special Awards from its Hall of Fame, Lifetime Achievement, and Pioneer honorees.  

Images, digital interactives, playable games, and artifacts from The Strong’s extensive collection will supplement the exhibit to provide context. AIAS and The Strong believe that the exhibit will showcase how this art form is changing the way people play, learn, and connect across culture and geography. Beyond that, it will broadly appeal to anyone who has picked up and played a game in their lifetime—families, children, adults, teachers, students, scholars, collectors, designers and inventors.

“The Strong and AIAS have a shared interest in preserving the cultural history of video games, including their design and development and their impact on society,” says G. Rollie Adams, president and CEO of The Strong. “This partnership allows The Strong to provide museum guests, researchers, scholars, and others a new, interpretive museum experience that includes a cohesive narrative about AIAS’ industry honorees—a number of whom have donated their work to The Strong for archival and exhibition purposes, among them Ralph Baer, Will Wright, Bill Budge, and others.”

“Walking through The Strong, you can’t help but admire the dedication and ambition already put forth in preserving video games history,” said Martin Rae, president, Academy of Interactive Arts & Sciences. “There is no better partner with which to collaborate than The Strong in maintaining for posterity the D.I.C.E. Awards and our very special honorees.  We are looking forward to working with the museum and its archival team in the years ahead.”

The long-term exhibit will be updated each summer with new award recipient content. Admission will be included with general museum admission fees.

About The Strong
The Strong is the only collections-based museum in the world devoted solely to play. It is home to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play and houses the world’s largest and most comprehensive collection of historical materials related to play. Known widely as the nation’s museum of play, The Strong blends the best features of both history museums (extensive collections) and children’s museums (high interactivity) to explore the ways in which play encourages learning, creativity, and discovery and illuminates cultural history.

About the Academy of Interactive Arts & Sciences:

The Academy of Interactive Arts & Sciences (AIAS) was founded in 1996 as a not-for-profit organization whose mission is to promote, advance and recognize the outstanding achievements in the interactive entertainment industry worldwide. The Academy conducts its annual awards show, the D.I.C.E. Awards, to celebrate and honor creative accomplishments in the field. To further enhance awareness of the Academy’s vision, the organization created the D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit in 2002, a once yearly conference dedicated to exploring approaches to the creative process and artistic expression as they uniquely apply to the development of interactive entertainment.  In 2013 the Academy launched D.I.C.E. Europe in London to cater to the European games market. With more than 30,000 members, including Electronic Arts, Microsoft, Sony, Nintendo, Wargaming, Bethesda Game Studios, Ubisoft, Valve Software, GREE, Gearbox Software, Nexon and Insomniac Games, among others.