National Toy Hall of Fame
Congratulations to sidewalk chalk for earning a place of honor among the three toys inducted into the National Toy Hall of Fame on November 5, 2020. For a plaything that’s been around ever since our early ancestors were drawing on the walls of the caves they called home, that’s proof persistence earning well-deserved acclaim.
Not long ago—1977, to be exact—in our very own galaxy, moviegoers witnessed the birth of a legend. Since its inception, the Star Wars franchise has generated billions of dollars in film, television, and merchandise, and is one of the most iconic titles in entertainment history. But while its popularity is undisputed today, that was not always the case. In fact, it was quite the opposite, which led to what could have easily become one of the biggest faux pas in toy history.
You look up from your work email after hearing muffled giggles and the sounds of shuffling furniture, with a vague feeling that every single blanket in your house is being dragged to a central location. Don’t be alarmed, though—it’s just someone building a blanket fort!
Is pinball a game of skill or a game of chance? Most people today would argue it’s a game of skill. The player chooses when to hit the ball with their flippers and some can even aim with deadeye precision at the glitzy little light-up targets that make these games so iconic. But what if we stripped that all away? No lights, no million-point multipliers, and most importantly, no flippers. Is still a game of skill when all you’re armed with is a spring-loaded plunger and the power of gravity?
Parents understand the importance of having a trick up their sleeves to distract and entertain within a moment’s notice. When I had to bring my toddler to a solemn family affair, I knew just what to slip into my pocket—a Matchbox car. It didn’t require power, it was quiet, and it was inexpensive. On November 7, 2019, Matchbox cars rolled into their place of honor in The Strong’s National Toy Hall of Fame.
It all began in a bombed-out pub, The Rifleman, in Tottenham, a district of North London, England. English die casters Leslie Smith and Rodney Smith (unrelated) founded Lesney Products in 1947 to produce industrial parts and, along with partner Jack Odell, began making small die-cast toys to fill slack demand during wintertime. In 1952, Odell was inspired by a rule at his daughter’s school that permitted students to only bring toys that fit inside a matchbox. Story goes that his daughter had the mischievous habit of taking spiders to school in a matchbox. Odell scaled down Lesney’s road roller toy, tucked it into a matchbox, and sent his daughter to school with it instead. The Matchbox car was born.
On November 7, 2019, I was delighted to help celebrate the induction of Magic: The Gathering into The Strong’s National Toy Hall of Fame. And that occasion inspired me to think back on my own personal history with the game. I played Magic: The Gathering for the first time during my senior year of high school. I’d played card games before, of course, but no amount of poker or Uno could prepare me for what, I would eventually learn, was the grandfather of all collectable card games.