Beth Lathrop

Filling a Long-Felt Want: The Origin of Playthings Magazine

At the turn of the 20th century, the toy market in the United States relied heavily on European imports—only 30 percent of the toys sold were produced domestically. Retailers and salesmen depended on buyers who traveled abroad for goods and news of industry trends. In 1902, a group of American toy companies sought to change the status quo, stationing themselves in a lower Manhattan hotel for the month of February to entice toy buyers with American-made products as they departed for Europe and arrived home again.

Which Came First—The Comic or the Toy?

Since their inception in the early 20th century, comic books have been synonymous with American youth and playfulness. The colorful, action-packed stories in the pages of comics translated into creative play in the backyard with capes and masks and into elaborate worlds scaled to the action figures on the playroom rug. As comics and action figures evolved, lines became blurred: which came first, the comic or the toy?

The A-Team: On the Jazz in the ‘80s

In 1972, a crack commando unit was sent to prison by a military court for a crime they didn't commit. These men promptly escaped from a maximum security stockade to the Los Angeles underground. Today, still wanted by the government, they survive as soldiers of fortune. If you have a problem, if no one else can help, and if you can find them, maybe you can hire... the A-Team.

The Myth of the Magical Summer: The Tropes, Transformations, and Transitions of American Childhood

“Summer just opens the door and lets you out."

Deb Caletti, Honey, Baby, Sweetheart

The front of a school building shimmers in the sun. A loud bell rings. The doors burst open and a flood of children spills out, cheering and tossing papers into the air.

"True Hollywood” Toy Stories: Tales of the Games and Toys We Love

When I was an undergraduate, I was obsessed with the television program E! True Hollywood Story. Each week, I took a salacious rollercoaster ride through the ups and downs of a celebrity’s life. Right before each commercial break, the narrator assured me that either the star was about to be saved from his downward spiral or that her glory days were going to come to a screeching halt. I loved the drama and the “truth is stranger than fiction” element of the program.

Barbie Hacks and Mods: On Swapping Voices, Removing Makeup, and Fighting Prejudice

Barbie has raised eyebrows since her debut at the 1959 Toy Fair. Modeled after the German Bild Lilli novelty doll, Barbie provided girls a playroom outlet for their dreams and aspirations. Inventor Ruth Handler knew that girls wanted to play at more than being a mother to life-sized baby dolls, but Mattel executives were skeptical.

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