Playing with Power: Celebrating 30 Years of the Nintendo Entertainment System Extended Through April 24

The Strong News Release
One Manhattan Square Rochester, NY 14607 585-263-2700

January 5, 2016

For Immediate Release

Shane Rhinewald, 585-410-6365,

Kim Della Porta, 585-410-6325,

Playing with Power: Celebrating 30 Years
of the Nintendo Entertainment System
Extended at The Strong Museum

through April 24, 2016

Guests to The Strong museum now have more time to explore the history of Nintendo and trace the evolution of its groundbreaking Nintendo Entertainment System™ (NES™) in the Playing with Power: Celebrating 30 Years of the Nintendo Entertainment System exhibit. The exhibit—produced in partnership with Ritsumeikan Center of Game Research at Ritsumeikan University in Kyoto, Japan—has been extended by popular demand through April 24, 2016.

“The video game console industry started to slump in the early 1980s, and the introduction of the Nintendo Entertainment System in 1985 was crucial in revitalizing the market,” says Jon-Paul Dyson, director of The Strong’s International Center for the History of Electronic Games. “This exhibit tells an important story about a critical time in video game history that has captivated museum guests throughout its first three months at the museum.”

Learn about Nintendo’s 125-year history as a producer of video games, toys, and other playthings by viewing unique Nintendo-produced artifacts from The Strong’s collections. See hanafuda cards (Japanese playing cards), the Ultra Hand, and the electronic Love Tester (1969). Check out a 1983 Famicom (the Japanese predecessor to the NES), see hardware design documents from Nintendo’s archives, and learn about Famicom’s impact on gaming in Japan.

Follow the Famicom’s development into the NES by viewing design schematics, an NES Deluxe Set (1985), and a video interview of hardware designer Masayuki Uemura discussing his career and the development of the system. Also learn how Nintendo brought the NES to market and created a community of fans through publications, fan clubs, and competitions. Jump into the action with playable original games like Duck Hunt™, and even try Super Mario Bros.™ using a custom-made giant NES controller. Trace the legacy of the NES through today’s modern favorites by playing Mario Kart™ Arcade GP and Super Mario Maker™ on the Wii U console.

Says Dyson, “The NES—and the characters that it vaulted to superstardom, such as the beloved Mario, Link, and Samus—continue to resonate with people all over the world more than 30 years after its debut.”

“It’s a great honor that so many people remain enthralled with the NES and its contributions to the world of entertainment 30 years after it was first introduced,” said Don James, Nintendo of America’s Executive Vice President of Operations. “As someone who contributed to the original launch of the NES, I’m excited that people will be able to learn more about it through this exhibit.”

The exhibit remains on view through April 24, 2016.


Museum Hours: Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to 5 p.m.

General Admission Fees (does not include admission to Dancing Wings Butterfly Garden®): age 2 and older $14, under age 2 free, members free.

Admission to Dancing Wings Butterfly Garden: General Admission fee plus $3 for members, $4 for nonmembers, under age 2 free. Entry is by timed ticket only.

Parking: Free parking is available at the museum for all guests on a first-come, first-served basis during regular museum hours. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.