Playing with Power: Celebrating 30 Years of the Nintendo Entertainment System Opens October 24 & 25

The Strong News Release
One Manhattan Square Rochester, NY 14607 585-263-2700

October 14, 2015

For Immediate Release

Shane Rhinewald, 585-410-6365,

Kim Della Porta, 585-410-6325,

Playing with Power: Celebrating 30 Years
of the Nintendo Entertainment System
Opens at The Strong Museum October 24 & 25

Explore the history of Nintendo and trace the evolution of its groundbreaking Nintendo Entertainment System™ (NES™) in the Playing with Power: Celebrating 30 Years of the Nintendo Entertainment System exhibit opening at The Strong museum on Saturday and Sunday, October 24 and 25.  The exhibit is produced in partnership with Ritsumeikan Center of Game Research at Ritsumeikan University in Kyoto, Japan.

 “The video game console industry started to slump in the early 1980s, and the introduction of the Nintendo Entertainment System in 1985 was crucial in revitalizing the market,” says Jon-Paul Dyson, director of The Strong’s International Center for the History of Electronic Games. “This exhibit tells an important story about a critical time in video game history.”

Learn about Nintendo’s 125-year history as a producer of video games, toys, and other playthings by viewing unique Nintendo-produced artifacts from The Strong’s collections. See hanafuda cards (Japanese playing cards), the Ultra Hand, and the electronic Love Tester (1969). Check out a 1983 Famicom (the Japanese predecessor to the NES), see hardware design documents from Nintendo’s archives, and learn about Famicom’s impact on gaming in Japan.

Follow the Famicom’s development into the NES by viewing design schematics, an NES Deluxe Set (1985), and a video interview of hardware designer Masayuki Uemura discussing his career and the development of the system. Also learn how Nintendo brought the NES to market and created a community of fans through publications, fan clubs, and competitions. Jump into the action with playable original games like Duck Hunt™, and even try Super Mario Bros.™ using a custom-made giant NES controller. Trace the legacy of the NES through today’s modern favorites by playing Mario Kart™ Arcade GP and Super Mario Maker™ on the Wii U console.

Says Dyson, “The NES—and the characters that it vaulted to superstardom, such as the beloved Mario, Link, and Samus—continue to resonate with people all over the world more than 30 years after its debut.”

“It’s a great honor that so many people remain enthralled with the NES and its contributions to the world of entertainment 30 years after it was first introduced,” said Don James, Nintendo of America’s Executive Vice President of Operations. “As someone who contributed to the original launch of the NES, I’m excited that people will soon be able to learn more about it through this exhibit.”

The exhibit remains on view through January 24, 2016.

About The Strong
The Strong is the only collections-based museum in the world devoted solely to play. It is home to the International Center for the History of Electronic Games, World Video Game Hall of Fame, the National Toy Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play and houses the world’s largest and most comprehensive collection of historical materials related to play. Known widely as the nation’s museum of play, The Strong blends the best features of both history museums (extensive collections) and children’s museums (high interactivity) to explore the ways in which play encourages learning, creativity, and discovery and illuminates cultural history.

About Ritsumeikan University
Established in 1900, Ritsumeikan Academy has campuses in Kyoto, Shiga, Hokkaido, and Oita, and encompasses two universities, four high schools, four junior high schools, and one primary school. Ritsumeikan fosters the learning and development of individual talents in order to nurture just and ethical global citizens. Ritsumeikan Center for Game Studies at Ritsumeikan University in Kyoto is Japan’s leading center for the study of the history of video games and their impact on society.