Questions and Answers Regarding the Toy Halls of Fame Exhibit

The Strong News Release
NEWS RELEASE
One Manhattan Square Rochester, NY 14607 585-263-2700 museumofplay.org

August 24, 2015

For Immediate Release

Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org

Kim Della Porta, 585-410-6325, kdellaporta@museumofplay.org

Questions and Answers Regarding the
Toy Halls of Fame Exhibit

Q. What is the Toy Halls of Fame exhibit?
A: The cutting-edge Toy Halls of Fame exhibit houses The Strong’s National Toy Hall of Fame—which recognizes classic toys—alongside the Toy Industry Association’s (TIA) Toy Industry Hall of Fame—which recognizes the individuals who design, make, and sell them. The 5,000-square foot space includes such interactives as a 20-foot virtual bubble machine, 24-foot virtual play room using Kinect technology, a 20-foot mobile featuring toy images, and a giant kinetic sculpture made of building blocks, balls, a toy car race track, and other toys.

Q: How did the decision for The Strong and TIA to combine their respective halls into the Toy Halls of Fame exhibit come about?
A: The Strong and TIA have a shared interest in toys and play and a history of partnering. The Strong has displayed material from its National Toy Hall of Fame at the Association’s annual American International Toy Fair at the Javits Center in New York City, and TIA has conducted a national toy design conference at The Strong in Rochester.

Q: What did each of the organization gain by combining the two halls?
A: Each organization gained a more dynamic and more highly visible exhibition space than would have been possible otherwise. Each will also gain additional exposure for their individual halls, for themselves, and for their educational missions about play.

Q: How much did the project cost and who paid for it?
A: The project cost about $4 million, and the Toy Industry Association provided $3 million through its members. The project was also supported by New York State's Empire State Development and the I ♥ NY Division of Tourism under Governor Andrew Cuomo's Regional Economic Development Council Initiative. Additional grant funding was provided by the National Endowment for the Humanities.

Q: What does the project mean for Greater Rochester tourism?
A: TIA carefully reviewed the economic, educational, cultural, and recreational assets of the entire area before deciding to bring its hall to Rochester. TIA chose The Strong and Rochester as the home for their hall over such major cities as Boston, Chicago, Indianapolis, and others. The exhibit is expected eventually to draw an additional 40,000 more visitors to The Strong anually; bring significant national and international attention to the region; and add to quality of life in the Finger Lakes.

Q: Who is the audience for the combined halls?
A: There are multiple audiences. The combined halls and their features will appeal variously to families, children, adults, teachers, students, scholars, collectors, designers and inventors, others in the toy industry, and anyone interested in how toys are made, sold, and used.

Q: Will there be a special charge to get into the Toy Halls of Fame exhibit?
A:  Admission to the halls will be included with regular general museum admission fees.

Q:  How will the two halls operate? Will their operations be combined or remain separate?
A:  The two halls will be situated in the physical space of the Toy Halls of Fame exhibit, and The Strong will be responsible for daily operation and for performing all maintenance, with TIA contributing financially to the latter. Within their shared space, each hall has its own 10-foot kiosk of inductees. The Strong will retain and manage its own process of selecting and inducting recognized toys, and TIA will retain and manage its own process of selecting and inducting recognized individuals.

Q: Will all inductions take place in Rochester; and if not, will inductions to The Strong’s National Toy Hall of Fame continue to take place in Rochester?
A: Neither The Strong nor TIA has any plans for changing current induction methods and locations.

Q: How many inductees do the National Toy Hall of Fame and Toy Industry Hall of Fame have to date?
A: To date, 56 toys have been inducted into the National Toy Hall of Fame and 71 people into the Toy Industry Hall of Fame.