What Were They Thinking? Display Opens April 1

The Strong News Release
One Manhattan Square Rochester, NY 14607 585-263-2700 museumofplay.org

March 9, 2015

For Immediate Release

Shane Rhinewald, 585-410-6365, srhinewald@museumofplay.org

Kim Della Porta, 585-410-6325, kdellaporta@museumofplay.org

What Were They Thinking?
Display Opens at The Strong Museum

on April 1 (April Fool’s Day)

Explore some of the oddest, wackiest, and most puzzling toys of all time in the new What Were They Thinking? display opening  at The Strong museum on April 1. View head-scratching artifacts from the museum’s collections—including the Daddy Saddle, engineered for a child to turn a parent into a human pony; the Big Time Nose Around ring toss, which uses the sharp features of former President Richard Nixon to catch the ring; and Jarts lawn darts, barbed projectiles banned in 1988 by the Consumer Product Safety division.

The display also features the now infamous Pet Rock, a novelty toy that sprang from the mind of advertising executive Gary Dahl in 1975. Dahl packaged a smooth stone from San Rosarita Beach in Mexico and shipped it (along with an instruction booklet and cardboard “pet carrier”) to a San Francisco gift show later that year.  The absurdity of the idea resulted in wide-spread national media coverage, and by Christmas of 1975, more than one million Pet Rocks had sold. Sales of the Pet Rock plummeted less than a year later, but the rock remains a part of pop culture.

What Were They Thinking? will be on display at the museum through June. The display is included with general museum admission fees.



Museum Hours: Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to 5 p.m.

General Admission Fees (does not include admission to Dancing Wings Butterfly Garden®): age 2 and older $13.50, under age 2 free, members free.

Admission to Dancing Wings Butterfly Garden: General Admission fee plus $3 for members, $4 for nonmembers, under age 2 free. Entry is by timed ticket only.

Parking: Free parking is available at the museum for all guests on a first-come, first-served basis during regular museum hours. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.