The Hess Toy Truck’s Mobile Museum Launches at The Strong November 1

The Strong News Release
One Manhattan Square Rochester, NY 14607 585-263-2700

October 7, 2014

For Immediate Release

Shane Rhinewald, 585-410-6365,

Kim Della Porta, 585-410-6325,

The Hess Toy Truck’s 50th Anniversary
Mobile Museum Tour to Launch
at The Strong on November 1

Hess Toy Truck Display Now On View at The Strong

Hess Toy TruckROCHESTER, NY—The Hess Truck’s back and it’s…at The Strong! The Hess Toy Truck Mobile Museum pulls up to The Strong® museum on Saturday, November 1 from 10 a.m. to 4 p.m. for the official launch of its seven-week tour on the East Coast. The 40-foot museum celebrates 50 years of the iconic Hess Toy Truck, which drove onto the scene in 1964 and was among the first toys to boast working lights and realistic sounds.   

“We’re pleased that Hess chose to launch their mobile museum tour here at The Strong,” says Christopher Bensch, vice president for collections at The Strong. “It is only natural that the Hess Mobile Museum makes its first stop at the home to the world’s largest collection of toys, dolls, games, and play-related objects. I am sure museum members and guests are as excited as we are to kick off the tour.”

Guests may explore the mobile museum, see the entire collection of holiday Hess Toy Trucks and other memorabilia from the past five decades, and get a preview of the 2014 truck (as well as see the special release Collector’s Edition that includes a replica of the 1964 Tanker Trailer). The mobile museum will be accompanied by outdoor activities for children—including a photo op where guests can choose a custom background; Kids’ Zone featuring puzzles and a holiday card coloring area; a prize wheel; and a bank of toy truck computer games. (The Kids’ Zone will be set up outside and is dependent on weather.)

Guests can also see historic examples of Hess Toy Trucks in a special first-floor display open at The Strong now through January 4, 2015. The display—located near The Strong Express Train—includes dozens of trucks from The Strong’s collections, such as the Hess Truck Bank (1985), Hess 18-Wheeler and Racer (1992), Hess Miniature Voyager (2002), and the Hess Toy Truck and Space Shuttle (2009).

The Strong’s National Toy Hall of Fame recently named Hess Toy Trucks a finalist for 2014 induction.

The Hess Toy Truck Mobile Museum does not require admission to the museum. The first-floor Hess Toy Trucks display is included with general museum admission fees.


Museum Hours: Monday–Thursday, 10 a.m. to 5 p.m.; Friday and Saturday, 10 a.m. to 8 p.m.; Sunday, noon to 5 p.m.

General Admission Fees (does not include admission to Dancing Wings Butterfly Garden®): age 2 and older $13.50, under age 2 free, members free.

Admission to Dancing Wings Butterfly Garden: General Admission fee plus $3 for members, $4 for nonmembers, under age 2 free. Entry is by timed ticket only.

Parking: Free parking is available at the museum for all guests on a first-come, first-served basis during regular museum hours. Please note that, on high visitation days, the museum lot may reach capacity early in the day. If space is not available on site at the time of your visit, additional parking is available at neighboring municipal garages for a fee. The Strong is not responsible for fees incurred at off-site locations.